KV

Kateryna Volkova

Available to hire

Performance marketing specialist with 6+ years of experience managing paid acquisition across Meta, TikTok, Google (Search, Display), native and DSP platforms for B2B and B2C.

About

Performance marketing specialist with 6+ years of experience managing paid acquisition across Meta, TikTok, Google (Search, Display), native and DSP platforms for B2B and B2C.

I focus on building and scaling lead generation campaigns with a strong emphasis on CPA reduction, conversion rate optimization, and creative testing.

Core expertise:

✔Paid Social (Meta, TikTok)
✔Lead Generation Funnels
✔Performance Optimization (CPA, CPL, ROAS)
✔Cross-channel campaign strategy (Native, Google, YouTube)

Currently open to Senior Media Buyer / Paid Social roles where I can scale acquisition and drive measurable growth.

  • 7 years' experience
  • Joined April 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • RussianFluent
  • UkrainianFluent

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Financial Services

More experts in Barcelona, Spain

Work experience· 10 roles

Freelance Senior Paid Media Manager · Plus ROI Media, BarcelonaJan 2025 – Mar 2026 · 1 yr 3 mos

Freelance delivery of senior paid media management for B2B SaaS with ROI focus; led multi-channel campaigns; designed creative strategy and optimization to improve CPL and conversions.

Freelance Senior Paid Media Manager (B2B SaaS, Part-Time) · ROI MediaJan 2025 – Mar 2026 · 1 yr 3 mos

Executed full-funnel paid media strategy, lead generation, and performance optimization for B2B SaaS clients; managed budgets up to €1M+ and achieved improved CPA/CPL targets and ROI; developed high-performing creative strategies and multi-channel campaigns (Meta, Google, LinkedIn, Twitter) with focus on lead generation and profitability.

Paid Social Team Lead · ROI Media, BarcelonaApr 2022 – Present · 4 yrs 8 mos

Lead a team of 5 paid social (Meta Ads) media buyers; hands-on optimization across Meta, Google Search, Display and native platforms; managed campaigns across multiple products and markets with budgets up to €1M per month; used HubSpot for performance analysis and funnel insights.

Paid Social Team LeadApr 2022 – Present · 4 yrs 8 mos
Senior Paid Media Buyer · ROI Media, BarcelonaMay 2021 – Apr 2022 · 1 yr
Senior Paid Media BuyerMay 2021 – Apr 2022 · 1 yr
Paid Media Specialist · ROI Media, BarcelonaSep 2019 – May 2021 · 1 yr 9 mos
Paid Media Specialist for FinanceSep 2019 – May 2021 · 1 yr 9 mos

Education

Bachelor's degree in Management · National Mining University, Ukraine2013 – 2017
MBA · EU Business School, Spain2017 – 2019
Bachelor in Management · National Mining University, Ukraine2013 – 2017

Certifications and awards

Master's degree in International Marketing2017 – 2019

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