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Performance marketing specialist with 6+ years of experience managing paid acquisition across Meta, TikTok, Google (Search, Display), native and DSP platforms for B2B and B2C. I focus on building and scaling lead generation campaigns with a strong emphasis on CPA reduction, conversion rate optimization, and creative testing. Core expertise: ✔Paid Social (Meta, TikTok) ✔Lead Generation Funnels ✔Performance Optimization (CPA, CPL, ROAS) ✔Cross-channel campaign strategy (Native, Google, YouTube) Currently open to Senior Media Buyer / Paid Social roles where I can scale acquisition and drive measurable growth.…Performance marketing specialist with 6+ years of experience managing paid acquisition across Meta, TikTok, Google (Search, Display), native and DSP platforms for B2B and B2C. I focus on building and scaling lead generation campaigns with a strong emphasis on CPA reduction, conversion rate optimization, and creative testing. Core expertise: ✔Paid Social (Meta, TikTok) ✔Lead Generation Funnels ✔Performance Optimization (CPA, CPL, ROAS) ✔Cross-channel campaign strategy (Native, Google, YouTube) Currently open to Senior Media Buyer / Paid Social roles where I can scale acquisition and drive measurable growth.

Kateryna Volkova

Performance Marketer, Digital Marketer, Growth Marketer, +3

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Performance marketing specialist with 6+ years of experience managing paid acquisition across Meta, TikTok, Google (Search, Display), native and DSP platforms for B2B and B2C. I focus on building and scaling lead generation campaigns with a strong emphasis on CPA reduction, conversion rate optimization, and creative testing. Core expertise: ✔Paid Social (Meta, TikTok) ✔Lead Generation Funnels ✔Performance Optimization (CPA, CPL, ROAS) ✔Cross-channel campaign strategy (Native, Google, YouTube) Currently open to Senior Media Buyer / Paid Social roles where I can scale acquisition and drive measurable growth.…Performance marketing specialist with 6+ years of experience managing paid acquisition across Meta, TikTok, Google (Search, Display), native and DSP platforms for B2B and B2C. I focus on building and scaling lead generation campaigns with a strong emphasis on CPA reduction, conversion rate optimization, and creative testing. Core expertise: ✔Paid Social (Meta, TikTok) ✔Lead Generation Funnels ✔Performance Optimization (CPA, CPL, ROAS) ✔Cross-channel campaign strategy (Native, Google, YouTube) Currently open to Senior Media Buyer / Paid Social roles where I can scale acquisition and drive measurable growth.

Available to hire

Performance marketing specialist with 6+ years of experience managing paid acquisition across Meta, TikTok, Google (Search, Display), native and DSP platforms for B2B and B2C.

I focus on building and scaling lead generation campaigns with a strong emphasis on CPA reduction, conversion rate optimization, and creative testing.

Core expertise:

✔Paid Social (Meta, TikTok)
✔Lead Generation Funnels
✔Performance Optimization (CPA, CPL, ROAS)
✔Cross-channel campaign strategy (Native, Google, YouTube)

Currently open to Senior Media Buyer / Paid Social roles where I can scale acquisition and drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Russian

Fluent

Ukrainian

Fluent

Work Experience

Freelance Senior Paid Media Manager (B2B SaaS, Part-Time) at ROI Media

January 1, 2025 - March 1, 2026

Executed full-funnel paid media strategy, lead generation, and performance optimization for B2B SaaS clients; managed budgets up to €1M+ and achieved improved CPA/CPL targets and ROI; developed high-performing creative strategies and multi-channel campaigns (Meta, Google, LinkedIn, Twitter) with focus on lead generation and profitability.

Senior Paid Media Buyer

May 1, 2021 - April 1, 2022

Led multi-channel acquisition campaigns across Meta, Google Search, Display, Native platforms (Outbrain, Taboola, MGID); managed budgets up to €1.5M/month; achieved CPA/CPL targets; contributed to profitability and ROI; handled lead generation across different products and markets.

Paid Social Team Lead

April 1, 2022 - Present

Led a team of 5 paid social (Meta Ads) media buyers; remained hands-on; optimized campaigns across Meta, Google Display, and native platforms; budgets up to €1M/month; drove ROI and lead generation across Meta, TikTok ads.

Paid Media Specialist for Finance

September 1, 2019 - May 1, 2021

Managed paid acquisition campaigns across Meta and Twitter/X Ads focused on lead generation; optimized CPA/CPL; created new creatives; reduced CPL by ~50%, improved ROI, and contributed to higher quality leads.

Digital Marketing Intern

October 1, 2018 - April 1, 2019

Supported digital marketing campaigns and lead generation activities; assisted with email marketing and database management; contributed to content creation and campaign execution.

Paid Social Team Lead at ROI Media, Barcelona

April 1, 2022 - Present

Lead a team of 5 paid social (Meta Ads) media buyers; hands-on optimization across Meta, Google Search, Display and native platforms; managed campaigns across multiple products and markets with budgets up to €1M per month; used HubSpot for performance analysis and funnel insights.

Senior Paid Media Buyer at ROI Media, Barcelona

May 1, 2021 - April 1, 2022

Managed multi-channel paid media campaigns across Meta, Google (Search & Display), TikTok, and native platforms; focused on lead generation and conversion optimization for B2B SaaS; contributed to ROI improvements.

Freelance Senior Paid Media Manager at Plus ROI Media, Barcelona

January 1, 2025 - March 1, 2026

Freelance delivery of senior paid media management for B2B SaaS with ROI focus; led multi-channel campaigns; designed creative strategy and optimization to improve CPL and conversions.

Paid Media Specialist at ROI Media, Barcelona

September 1, 2019 - May 1, 2021

Managed paid media campaigns for Finance sector across Meta Ads and Twitter (X) Ads; optimized CPA/CPL and led acquisition initiatives across multiple platforms including native and programmatic networks.

Digital Marketing Intern at Pulse Video, Barcelona

October 1, 2018 - April 1, 2019

Supported digital marketing campaigns and lead generation activities; contributed to content creation and campaign execution; assisted in multilingual communications (English, Spanish, Russian, Ukrainian).