Hi, I’m Robert George, a Senior Frontend Developer with 10+ years of experience delivering high-impact websites and web applications for major retail brands. I focus on clean, scalable frontend solutions, collaboration, and using data and experimentation to improve customer journeys. I’m passionate about mentoring engineers, refining how we work, and using AI and automation to streamline delivery. I enjoy partnering with designers, product managers, and senior stakeholders to turn ideas into reliable, user-centered digital experiences. I’ve led cross-functional teams, shipped marketing campaigns, and built CRO roadmaps across platforms, including migrations to Contentful-based stacks. I regularly prototype features with AI tools, build internal Chrome extensions, and design automation flows with Make and n8n to accelerate production and reporting.

Robert George

Hi, I’m Robert George, a Senior Frontend Developer with 10+ years of experience delivering high-impact websites and web applications for major retail brands. I focus on clean, scalable frontend solutions, collaboration, and using data and experimentation to improve customer journeys. I’m passionate about mentoring engineers, refining how we work, and using AI and automation to streamline delivery. I enjoy partnering with designers, product managers, and senior stakeholders to turn ideas into reliable, user-centered digital experiences. I’ve led cross-functional teams, shipped marketing campaigns, and built CRO roadmaps across platforms, including migrations to Contentful-based stacks. I regularly prototype features with AI tools, build internal Chrome extensions, and design automation flows with Make and n8n to accelerate production and reporting.

Available to hire

Hi, I’m Robert George, a Senior Frontend Developer with 10+ years of experience delivering high-impact websites and web applications for major retail brands. I focus on clean, scalable frontend solutions, collaboration, and using data and experimentation to improve customer journeys. I’m passionate about mentoring engineers, refining how we work, and using AI and automation to streamline delivery. I enjoy partnering with designers, product managers, and senior stakeholders to turn ideas into reliable, user-centered digital experiences.

I’ve led cross-functional teams, shipped marketing campaigns, and built CRO roadmaps across platforms, including migrations to Contentful-based stacks. I regularly prototype features with AI tools, build internal Chrome extensions, and design automation flows with Make and n8n to accelerate production and reporting.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Senior Frontend Developer / Interim CRO Lead at Ocado Retail
July 1, 2018 - Present
Led frontend development for 'shop in shop' experiences and landing pages on ocado.com; built a Node.js application and collaborated with UX/UI, motion graphics, and copywriting for high-velocity marketing campaigns. Managed a team of eight as CRO Lead, enabling Ocado’s APIs for A/B testing and personalisation; designed and shipped a post-checkout marketing opt-in banner that doubled opt-in rates; steered CRO roadmap across both legacy and Contentful-based platforms during migration; mentored junior developers and implemented coding standards; regularly leveraged AI tools to prototype features and automate workflows (Make, n8n) to streamline production and reporting.
Frontend Developer at Horizon Discovery
May 1, 2017 - July 1, 2018
Built and maintained Magento site pages; worked within an Agile workflow using Jira and Git; contributed to a new WordPress site surface for financial earnings and disclosures for LSE listing.
Contract Frontend Web Developer – Various Clients, UK (WordPress Specialist) at Various Clients
March 1, 2015 - May 1, 2017
Delivered bespoke WordPress sites, built custom themes and plugins, and led end-to-end implementation from scoping through deployment and support. Advised clients on UX, performance and SEO to improve conversion and engagement; collaborated with designers, marketers and stakeholders to translate business requirements into clean frontend solutions.
Web Developer at Creative Bridge, Leicestershire
June 1, 2011 - March 1, 2015
Coded and built client websites in WordPress; developed web apps for event engagement and interactive campaigns; collaborated with in-house designers to turn artwork into responsive, production-ready builds; optimized sites for web standards and SEO and tested across mobile devices.

Education

BSc Hons Multimedia Technology at University of Hertfordshire
September 1, 2001 - May 1, 2003
Higher National Diploma Electronics Engineering at Bedford College
September 1, 1999 - July 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Life Sciences, Media & Entertainment, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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