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I’m Juri Wu, a London-based multidisciplinary graphic designer focused on brand communication, editorial design, and campaign visuals. I blend strong typography and visual storytelling with a clear understanding of audience, culture, and brand strategy, creating identity systems that translate smoothly across print, social, and physical environments. Most recently, I’ve supported creative teams as a Creative Marketing Intern, producing editorial, social, and campaign assets for fashion and lifestyle brands, and adapting content for platforms like WeChat and Rednote. I also lead visual identity and campaign systems for independent cultural exhibitions, working end-to-end from concept through rollout while maintaining coherent design languages across cross-platform touchpoints.…I’m Juri Wu, a London-based multidisciplinary graphic designer focused on brand communication, editorial design, and campaign visuals. I blend strong typography and visual storytelling with a clear understanding of audience, culture, and brand strategy, creating identity systems that translate smoothly across print, social, and physical environments. Most recently, I’ve supported creative teams as a Creative Marketing Intern, producing editorial, social, and campaign assets for fashion and lifestyle brands, and adapting content for platforms like WeChat and Rednote. I also lead visual identity and campaign systems for independent cultural exhibitions, working end-to-end from concept through rollout while maintaining coherent design languages across cross-platform touchpoints.

Juri Wu

Designer, Graphic Designer, Brand Designer, +4

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I’m Juri Wu, a London-based multidisciplinary graphic designer focused on brand communication, editorial design, and campaign visuals. I blend strong typography and visual storytelling with a clear understanding of audience, culture, and brand strategy, creating identity systems that translate smoothly across print, social, and physical environments. Most recently, I’ve supported creative teams as a Creative Marketing Intern, producing editorial, social, and campaign assets for fashion and lifestyle brands, and adapting content for platforms like WeChat and Rednote. I also lead visual identity and campaign systems for independent cultural exhibitions, working end-to-end from concept through rollout while maintaining coherent design languages across cross-platform touchpoints.…I’m Juri Wu, a London-based multidisciplinary graphic designer focused on brand communication, editorial design, and campaign visuals. I blend strong typography and visual storytelling with a clear understanding of audience, culture, and brand strategy, creating identity systems that translate smoothly across print, social, and physical environments. Most recently, I’ve supported creative teams as a Creative Marketing Intern, producing editorial, social, and campaign assets for fashion and lifestyle brands, and adapting content for platforms like WeChat and Rednote. I also lead visual identity and campaign systems for independent cultural exhibitions, working end-to-end from concept through rollout while maintaining coherent design languages across cross-platform touchpoints.

Available to hire

I’m Juri Wu, a London-based multidisciplinary graphic designer focused on brand communication, editorial design, and campaign visuals. I blend strong typography and visual storytelling with a clear understanding of audience, culture, and brand strategy, creating identity systems that translate smoothly across print, social, and physical environments.

Most recently, I’ve supported creative teams as a Creative Marketing Intern, producing editorial, social, and campaign assets for fashion and lifestyle brands, and adapting content for platforms like WeChat and Rednote. I also lead visual identity and campaign systems for independent cultural exhibitions, working end-to-end from concept through rollout while maintaining coherent design languages across cross-platform touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Expert

Presentation Design

Expert

Magazine

Expert

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Graphic Designer Visual Communicator at Brand Specialist Canada Goose, London

October 1, 2025 - February 28, 2026

Delivered premium customer-facing brand experiences through luxury brand storytelling. Presented product knowledge clearly and consistently, supporting effective customer communication. Maintained high visual merchandising and brand presentation standards to ensure the retail environment reflected brand guidelines.

Graphic Designer (Visual Communicator) at Canada Goose (London)

October 1, 2025 - February 1, 2026

Delivered premium customer experiences through luxury brand storytelling while communicating product knowledge clearly and consistently. Maintained high visual merchandising and brand presentation standards to support a polished, on-brand customer environment.

Brand Ambassador at Canada Goose

October 1, 2025 - March 1, 2026

Spearheaded premium storytelling and brand heritage communication to enhance global customer engagement. Translated product features into compelling value propositions to drive brand loyalty and conversion.

Creative Marketing Intern at Karla Otto (Shanghai)

June 1, 2025 - September 1, 2025

Created editorial, social, and campaign assets for fashion and lifestyle clients including Barbour, Gentle Monster, Flos, and Kartell. Developed platform-specific content for WeChat and Rednote, adapting layout, imagery, and messaging to match each brand identity and audience. Collaborated with creative, PR, and marketing teams, incorporating feedback and delivering assets through quick approval cycles.

Creative Marketing Intern at Karla Otto, Shanghai

June 1, 2025 - September 30, 2025

Created editorial, social, and campaign assets for fashion and lifestyle clients including Barbour, Gentle Monster, Flos, and Kartell. Adapted messaging and visual layouts across platforms including WeChat and Rednote, tailoring imagery and copy to fit different brand identities and audience needs. Collaborated across creative, PR, and marketing teams, responding to feedback and delivering assets through fast approval cycles.

Creative Intern at Karla Otto

June 1, 2025 - August 31, 2025

Executed digital campaigns and visual assets for WeChat and ednote platforms. Developed branding visuals for high-profile clients including Barbour, Gentle Monster, Flos, and Kartell. Ensured conceptual alignment and typographic precision across diverse digital touchpoints.

Workshop Designer at Cocoon

April 1, 2025 - June 30, 2025

Developed body-centered workshop materials exploring care and tactility through interactive visual formats.

Campaign & Visual Design Contributor at Softer London (London)

January 1, 2025 - May 1, 2025

Designed social content and audience-facing campaign materials for a participatory installation focused on rest and wellbeing. Helped maintain a coherent visual language across digital promotion and the physical visitor experience to ensure consistent brand and campaign clarity.

Campaign & Visual Design Contributor at Softer London, London

January 1, 2025 - May 31, 2025

Designed social content, graphics, and audience-facing materials for a participatory installation focused on rest and wellbeing. Helped maintain a coherent visual language across digital promotion and the physical visitor experience.

Freelance Campaign & Visual Designer at Independent Cultural Projects (London)

March 1, 2024 - Present

Led visual identity and campaign development for independent exhibitions across London, working from concept to full rollout. Produced editorial, social, digital, and environmental materials across print and online platforms, as well as on physical spaces. Generated visibility through collaborations and distribution, with materials reshared or featured by Goldsmiths, Royal College of Art, The Bomb Factory, and The Koppel Project, while managing final artwork, documentation, and reusable asset archives.

Freelance Campaign & Visual Designer at Independent Cultural Projects, London

March 1, 2024 - Present

Led visual identity and campaign development for independent exhibitions in London, from concept through rollout. Produced cross-platform assets including editorial, social, digital, and environmental materials for print, online, and physical contexts. Built creative partnerships (e.g., Enzyme Collective and Nest_ A _Lab), managing final artwork, documentation, and reusable asset archives. Materials were reshared or featured by organizations including Goldsmiths, Royal College of Art, The Bomb Factory, and The Koppel Project.

Lead Visual Designer at Independent Exhibitions

March 1, 2024 - Present

Designed visual identities and posters for Toast to the Void, Behind the Closed Door, Feeling Yourself, Don't Mirror Back. Archive: Managed post-exhibition documentation, translating physical event narratives into structured digital and print archives. Impact: Visuals gained significant digital traction and industry recognition, featured and reshared by prominent art institutions, academic organizations, and creative platforms including Goldsmiths (University of London), The Koppel Project, Golden Battle, etc.

Project Designer at Sensory Storytelling Toolkit

November 1, 2023 - January 31, 2024

Designed specialized sensory toolkits for children with disabilities, focusing on tactile and visual storytelling.

Graphic Designer at Freelance / Independent

January 1, 2020 - Present

Graphic Designer, Brand Creative, Design Researcher, Community Practitioner.