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I’m an award-winning journalist and content strategist with over 30 years of crafting copy for Australia's leading health, beauty and lifestyle brands. I’m currently producing multi-channel content at Greenhouse Collective (Woolworths Group), working across Everyday Rewards and its partners, including Bupa, Origin, HealthyLife and more. My career has deep roots in women's wellness and health storytelling across print, digital and social. I bring an emotionally intelligent editorial voice built through decades of writing for girls and women, many of whom have grown alongside me, reading my words in various publications. I enjoy combining hands-on experience in social media management, SEO and campaign copywriting and I’m known for translating sensitive topics into content that fosters trust, respect and genuine connection.…I’m an award-winning journalist and content strategist with over 30 years of crafting copy for Australia's leading health, beauty and lifestyle brands. I’m currently producing multi-channel content at Greenhouse Collective (Woolworths Group), working across Everyday Rewards and its partners, including Bupa, Origin, HealthyLife and more. My career has deep roots in women's wellness and health storytelling across print, digital and social. I bring an emotionally intelligent editorial voice built through decades of writing for girls and women, many of whom have grown alongside me, reading my words in various publications. I enjoy combining hands-on experience in social media management, SEO and campaign copywriting and I’m known for translating sensitive topics into content that fosters trust, respect and genuine connection.

Shonagh Walker

Writer, Copywriter, Social Media Manager, +1

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I’m an award-winning journalist and content strategist with over 30 years of crafting copy for Australia's leading health, beauty and lifestyle brands. I’m currently producing multi-channel content at Greenhouse Collective (Woolworths Group), working across Everyday Rewards and its partners, including Bupa, Origin, HealthyLife and more. My career has deep roots in women's wellness and health storytelling across print, digital and social. I bring an emotionally intelligent editorial voice built through decades of writing for girls and women, many of whom have grown alongside me, reading my words in various publications. I enjoy combining hands-on experience in social media management, SEO and campaign copywriting and I’m known for translating sensitive topics into content that fosters trust, respect and genuine connection.…I’m an award-winning journalist and content strategist with over 30 years of crafting copy for Australia's leading health, beauty and lifestyle brands. I’m currently producing multi-channel content at Greenhouse Collective (Woolworths Group), working across Everyday Rewards and its partners, including Bupa, Origin, HealthyLife and more. My career has deep roots in women's wellness and health storytelling across print, digital and social. I bring an emotionally intelligent editorial voice built through decades of writing for girls and women, many of whom have grown alongside me, reading my words in various publications. I enjoy combining hands-on experience in social media management, SEO and campaign copywriting and I’m known for translating sensitive topics into content that fosters trust, respect and genuine connection.

Available to hire

I’m an award-winning journalist and content strategist with over 30 years of crafting copy for Australia’s leading health, beauty and lifestyle brands. I’m currently producing multi-channel content at Greenhouse Collective (Woolworths Group), working across Everyday Rewards and its partners, including Bupa, Origin, HealthyLife and more.

My career has deep roots in women’s wellness and health storytelling across print, digital and social. I bring an emotionally intelligent editorial voice built through decades of writing for girls and women, many of whom have grown alongside me, reading my words in various publications. I enjoy combining hands-on experience in social media management, SEO and campaign copywriting and I’m known for translating sensitive topics into content that fosters trust, respect and genuine connection.

Skills

Experience Level

Copywriting

Expert

SEO

Expert

Language

Work Experience

Copywriter and Agile Tribe Facilitator at Greenhouse Collective/Woolworths Group

April 1, 2022 - Present

Develops high-converting copy for email campaigns, social media, push notifications and landing pages reaching millions of Australian consumers. Delivers record-breaking results for partner brand campaigns, notably for Origin Energy and Bupa, consistently surpassing previous performance benchmarks and setting new records with each successive campaign. Creates content across multiple channels for Everyday Rewards and more than 10 partner brands including Bupa, Healthylife, Origin Energy, Qantas, Everyday Insurance, Everyday Mobile and EG Ampol. Produces SEO-optimised guides and articles for green-site publication, blending editorial storytelling with search performance. Operates within an Agile squad framework, collaborating cross-functionally to refine messaging based on engagement and performance data.

Editor-at-Large and Contributor at Bella Media

January 1, 2020 - January 1, 2025

Produced editorial content for two specialist digital publications focused on cosmetic medicine and beauty, writing for a mature and discerning female readership.

Social Media Manager, PR and Copywriter at Dr. Raewyn Teirney, fertility specialist with IVF Australia

May 1, 2018 - Present

Manages all social media content for Dr Raewyn, creating sensitive and medically informed content for women navigating fertility health challenges. Develops content strategy, captions and campaigns that balance clinical authority with warmth and emotional intelligence, directly aligned with the tone required for this role. Serves as copywriter and PR and media buyer, producing content across platforms for women seeking guidance and support in reproductive health.

Beauty Editor at Women's Fitness magazine

January 1, 2014 - January 1, 2014

Contributed editorial features and health-and-beauty content for a national women’s health magazine.

Editor at PostScript pharmacy magazine

January 1, 2013 - January 1, 2015

Wrote features and health content for a pharmacy trade publication, focusing on wellness topics relevant to pharmacists and consumers.

Beauty Editor at Jetstar Magazine

January 1, 2012 - January 1, 2017

Led beauty coverage for Jetstar Magazine, shaping features, shoots and consumer content for a mass female readership; collaborated with photographers and brands and managed editorial direction within a travel-and-lifestyle context.

Acting Beauty and Health Director at The Australian Women's Weekly

August 1, 2009 - April 1, 2010

Directed health, beauty and lifestyle content for Australia’s leading women’s magazine, overseeing editorial direction and production.

Freelance Journalist and Multi-Media Specialist at Self-employed

November 1, 2004 - Present

PR, marketing and copywriting for Cabot Health, Retreatment Botanics by Olivia Newton-John and Refresh Byron Bay; Beauty Expert columnist for Body and Soul in The Sunday Telegraph; Contributing Beauty Director for Good Health Magazine and the Good Health Cosmetic Surgery supplement; Regular digital contributor to ninemsn; Beauty Editor at Jetstar Magazine (2012–2017), Women's Fitness (2014) and PostScript pharmacy magazine (2013–2015); Acting Beauty and Health Director at The Australian Women's Weekly (2009–2010); Lifestyle and Beauty Editor at Dolly Magazine and Woman's Day (1989–1999).

Australian Brand Ambassador at Vail Resorts, Colorado

January 1, 2004 - January 1, 2014

Partnered with the Vail Resorts marketing team over a decade-long relationship, travelling to Colorado bi-annually to create content placed in leading Australian publications including The Australian Women's Weekly, Good Health and Traveller. Delivered to US brand standards and built enduring relationships with a major American corporate marketing team, demonstrating fluency in the expectations of the US market.

Lifestyle and Beauty Editor at Dolly Magazine and Woman's Day

January 1, 1989 - January 1, 1999

Held senior beauty and lifestyle editorial roles across two prominent Australian women's magazines, producing features, shoots and consumer content for a large readership.