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I’m Yong Yoke Yoon, a Brand Design Director and AI creative & content strategist based in Petaling Jaya. I’ve spent over two decades shaping brand identities, campaign systems, and multi-platform communications across Southeast Asia—leading visual direction from strategic interpretation through polished design delivery for brands like Bank Negara Malaysia, Axiata, Volkswagen, Petronas, Sime Darby, Malaysia Airlines, and the Malaysian Philharmonic Orchestra. In recent years, I’ve expanded my practice into AI-driven creative production, developing advertising concepts, UGC-style scripts, storyboards, virtual presenter workflows, and short-form video systems that help teams move faster without losing brand tone or consistency. I’m comfortable bridging established brand systems with emerging generative AI production, and I collaborate with regional and international agency partners and client teams on projects, retainers, and fractional creative leadership across APAC and beyond.…I’m Yong Yoke Yoon, a Brand Design Director and AI creative & content strategist based in Petaling Jaya. I’ve spent over two decades shaping brand identities, campaign systems, and multi-platform communications across Southeast Asia—leading visual direction from strategic interpretation through polished design delivery for brands like Bank Negara Malaysia, Axiata, Volkswagen, Petronas, Sime Darby, Malaysia Airlines, and the Malaysian Philharmonic Orchestra. In recent years, I’ve expanded my practice into AI-driven creative production, developing advertising concepts, UGC-style scripts, storyboards, virtual presenter workflows, and short-form video systems that help teams move faster without losing brand tone or consistency. I’m comfortable bridging established brand systems with emerging generative AI production, and I collaborate with regional and international agency partners and client teams on projects, retainers, and fractional creative leadership across APAC and beyond.

Yong Yoke Yoon

Art Director, Brand Designer, Creative Director, +4

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I’m Yong Yoke Yoon, a Brand Design Director and AI creative & content strategist based in Petaling Jaya. I’ve spent over two decades shaping brand identities, campaign systems, and multi-platform communications across Southeast Asia—leading visual direction from strategic interpretation through polished design delivery for brands like Bank Negara Malaysia, Axiata, Volkswagen, Petronas, Sime Darby, Malaysia Airlines, and the Malaysian Philharmonic Orchestra. In recent years, I’ve expanded my practice into AI-driven creative production, developing advertising concepts, UGC-style scripts, storyboards, virtual presenter workflows, and short-form video systems that help teams move faster without losing brand tone or consistency. I’m comfortable bridging established brand systems with emerging generative AI production, and I collaborate with regional and international agency partners and client teams on projects, retainers, and fractional creative leadership across APAC and beyond.…I’m Yong Yoke Yoon, a Brand Design Director and AI creative & content strategist based in Petaling Jaya. I’ve spent over two decades shaping brand identities, campaign systems, and multi-platform communications across Southeast Asia—leading visual direction from strategic interpretation through polished design delivery for brands like Bank Negara Malaysia, Axiata, Volkswagen, Petronas, Sime Darby, Malaysia Airlines, and the Malaysian Philharmonic Orchestra. In recent years, I’ve expanded my practice into AI-driven creative production, developing advertising concepts, UGC-style scripts, storyboards, virtual presenter workflows, and short-form video systems that help teams move faster without losing brand tone or consistency. I’m comfortable bridging established brand systems with emerging generative AI production, and I collaborate with regional and international agency partners and client teams on projects, retainers, and fractional creative leadership across APAC and beyond.

Available to hire

I’m Yong Yoke Yoon, a Brand Design Director and AI creative & content strategist based in Petaling Jaya. I’ve spent over two decades shaping brand identities, campaign systems, and multi-platform communications across Southeast Asia—leading visual direction from strategic interpretation through polished design delivery for brands like Bank Negara Malaysia, Axiata, Volkswagen, Petronas, Sime Darby, Malaysia Airlines, and the Malaysian Philharmonic Orchestra.

In recent years, I’ve expanded my practice into AI-driven creative production, developing advertising concepts, UGC-style scripts, storyboards, virtual presenter workflows, and short-form video systems that help teams move faster without losing brand tone or consistency. I’m comfortable bridging established brand systems with emerging generative AI production, and I collaborate with regional and international agency partners and client teams on projects, retainers, and fractional creative leadership across APAC and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Advanced

Malay

Fluent

Work Experience

Brand Design Director & AI Content Creator at Independent Creative Practice

January 1, 2012 - Present

Lead brand identity, campaign, corporate communication, and presentation projects end-to-end. Develop AI advertising concepts and short-form video systems for social campaigns, product demos, UGC-style ads, virtual presenters, and brand stories. Create scripts, hooks, storyboards, shot plans, image-to-video prompts, and production-ready visual directions for Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts. Maintain consistent AI characters and branded content variations while protecting tone, visual identity, and commercial clarity. Advise clients on repeatable content workflows and practical integration of generative AI into existing production; collaborate with regional and multinational agencies on project, retainer, and remote engagements.

Brand Design Director & AI Content Creator

January 1, 2012 - Present

Lead brand identity, campaign, corporate communication and presentation projects end-to-end. Develop AI advertising concepts and short-form video systems for social campaigns, product demos, UGC-style ads, virtual presenters, and brand stories. Create scripts, hooks, storyboards, shot plans, image-to-video prompts and production-ready visual directions for Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts. Build consistent AI characters and branded content variations while maintaining tone and commercial clarity. Advise clients on repeatable AI content workflows and practical integration of generative AI into existing production.

Head of Design at M&C Saatchi Malaysia

May 1, 2010 - December 1, 2011

Established the Kuala Lumpur design department and led a team of eight designers. Directed brand, advertising, and integrated campaign work across major regional accounts, aligning creative standards, resourcing, and delivery across simultaneous client programmes.

Head of Design at DIA Brands Consultants

March 1, 2007 - December 1, 2010

Led branding and brand strategy design initiatives from concept development to system rollout. Managed a five-person design team and ensured quality control across brand programmes, translating business positioning strategies into coherent identity and communication systems.

Senior Designer at Saatchi & Saatchi

January 1, 2005 - January 1, 2007

Developed principal design solutions across branding, print, packaging, and publication design. Collaborated with advertising teams to extend campaign ideas into polished brand communications for major clients.

Senior Designer at Freeform Design

January 1, 2001 - December 1, 2004

Worked on client projects including brand and design work for Bank Negara Malaysia, the Malaysian Philharmonic Orchestra, and Malaysia Airlines.

Designer / Lecturer at The One Academy

January 1, 1995 - December 1, 2000

Designed and supported studio and teaching operations while creating publications, brochures, catalogues, and posters. Taught Basic Design, Brand Design, and Corporate Identity Design; developed lesson plans and briefs; guided students through research, concept development, visual communication, design execution, critiques, and professional feedback.