I am a dynamic digital marketing professional with 9+ years of experience in SEO, SEM, AEO/GEO, AI optimization, lead generation, social media optimization, ORM, and email marketing. I have a proven track record of delivering data-driven digital strategies that improve search rankings, grow organic traffic, and drive revenue. I excel in multi-channel campaign management, paid media, influencer marketing, and cross-functional collaboration. I specialize in building and executing integrated marketing plans for artists, brands, and tech-driven clients. My focus is on measurable outcomes, audience development, and revenue growth through creative content, AI-assisted planning, and strategic partnerships across YouTube, Instagram, and LinkedIn channels. I'm responsible for planning and executing strategies to improve organic visibility and traffic. I manage keyword research, content optimization, and technical SEO, while ensuring alignment with business goals. I also analyze performance data, identify growth opportunities, and lead cross-functional teams to scale results.

Simran Rohit Kaur

I am a dynamic digital marketing professional with 9+ years of experience in SEO, SEM, AEO/GEO, AI optimization, lead generation, social media optimization, ORM, and email marketing. I have a proven track record of delivering data-driven digital strategies that improve search rankings, grow organic traffic, and drive revenue. I excel in multi-channel campaign management, paid media, influencer marketing, and cross-functional collaboration. I specialize in building and executing integrated marketing plans for artists, brands, and tech-driven clients. My focus is on measurable outcomes, audience development, and revenue growth through creative content, AI-assisted planning, and strategic partnerships across YouTube, Instagram, and LinkedIn channels. I'm responsible for planning and executing strategies to improve organic visibility and traffic. I manage keyword research, content optimization, and technical SEO, while ensuring alignment with business goals. I also analyze performance data, identify growth opportunities, and lead cross-functional teams to scale results.

Available to hire

I am a dynamic digital marketing professional with 9+ years of experience in SEO, SEM, AEO/GEO, AI optimization, lead generation, social media optimization, ORM, and email marketing. I have a proven track record of delivering data-driven digital strategies that improve search rankings, grow organic traffic, and drive revenue. I excel in multi-channel campaign management, paid media, influencer marketing, and cross-functional collaboration.

I specialize in building and executing integrated marketing plans for artists, brands, and tech-driven clients. My focus is on measurable outcomes, audience development, and revenue growth through creative content, AI-assisted planning, and strategic partnerships across YouTube, Instagram, and LinkedIn channels. I’m responsible for planning and executing strategies to improve organic visibility and traffic. I manage keyword research, content optimization, and technical SEO, while ensuring alignment with business goals.

I also analyze performance data, identify growth opportunities, and lead cross-functional teams to scale results.

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Language

English
Fluent

Work Experience

Associate Digital Marketing Manager at Believe
June 1, 2024 - June 1, 2025
Designed and implemented data-driven digital marketing strategies for existing and upcoming artist assets/labels to meet quarterly revenue targets. Managed multi-channel campaigns including OOH activations, Instagram campaigns, YouTube Ads, and DSP launch strategies. Planned and executed YouTube channel growth with metadata optimization, content cadence, revenue growth, and audience engagement; managed ad spends with ROI analysis. Applied AI optimization techniques to automate content ideation, campaign planning, creative asset briefs, and performance forecasting. Oversaw content calendar creation and asset production pipelines, ensuring brand-consistent, engagement-optimized social output. Developed influencer partnerships across Instagram Reels and YouTube Shorts to amplify reach and drive revenue for frontline and catalogue releases.
Senior Digital Marketing Consultant at Closeloop Technologies
April 1, 2022 - June 1, 2024
Developed strategic plans for integrated digital marketing across SEO, SEM, Social Media, and Content Marketing. Improved Domain Authority from 1 to 40 and increased organic traffic by 120% YoY through technical audits, keyword strategy, on-page optimization, and high-quality backlink acquisition. Tracked competitor activities and planned counter-strategies to maintain rankings. Coordinated with web development teams for site optimization, structured data, and Core Web Vitals improvements. Generated B2B leads via targeted LinkedIn InMail campaigns and content marketing; managed ORM across review platforms and monitored brand reputation.
Senior Digital Marketing Consultant at Seasia Infotech
December 1, 2018 - April 1, 2022
Performed ongoing keyword discovery and optimization to maintain/improve rankings. Executed SEO recommendations, mentored team members, and resolved technical queries. Developed social media plans and executed organic and paid campaigns for maximum ROI. Collaborated with development teams for site optimization, implemented structured data, and produced detailed performance reports using GA4 and Search Console. Led ORM efforts and created marketing collateral to enhance client visibility.
SEO Executive at Ameba Technologies
January 1, 2016 - December 1, 2018
Managed end-to-end organic SEO campaigns, implementing SEO/SMO strategies for diverse client verticals. Conducted on-page optimization, improved content structure, and contributed to ORM initiatives to protect brand credibility. Collaborated with content and development teams to drive conversions and improve site performance.
Senior Digital Marketing Consultant (Promoted from Digital Marketing Consultant) at Seasia Infotech
December 1, 2018 - April 1, 2022
Performed ongoing keyword discovery and optimization; implemented SEO recommendations; developed social media plans and executed campaigns; mentored SEO team; produced performance reports using Google Search Console and GA4; collaborated with Web Design/Content teams for campaign execution; generated monthly/weekly performance reports for clients; coordinated with cross-functional teams for optimization and content strategies.

Education

B.Tech (Information Technology) at RIMT University, Punjab
January 11, 2030 - January 1, 2015
Polytechnic Diploma at LLRM Polytechnic College, Moga
January 11, 2030 - January 1, 2012
High School at Shri Guru Hargobind Public School, Ludhiana
January 11, 2030 - January 1, 2009
B.Tech (Information Technology) at RIMT University, Punjab
January 11, 2030 - January 1, 2015
Polytechnic Diploma at LLRM Polytechnic College, Moga
January 11, 2030 - January 1, 2012
High School at Shri Guru Hargobind Public School, Ludhiana
January 11, 2030 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet