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SEO Lead & Growth Strategist with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I lead link acquisition initiatives, build data-driven SEO frameworks, and align SEO execution with business goals to deliver measurable growth in traffic and conversions. I specialize in SEO analytics and toolsets (Ahrefs, SEMrush, Majestic, Screaming Frog, GA4) and manage outreach programs end-to-end—prospecting, pitching, partnerships, and reporting—while maintaining backlink health and compliance with Google guidelines.…SEO Lead & Growth Strategist with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I lead link acquisition initiatives, build data-driven SEO frameworks, and align SEO execution with business goals to deliver measurable growth in traffic and conversions. I specialize in SEO analytics and toolsets (Ahrefs, SEMrush, Majestic, Screaming Frog, GA4) and manage outreach programs end-to-end—prospecting, pitching, partnerships, and reporting—while maintaining backlink health and compliance with Google guidelines.

Basel Kotb

SEO Expert, Growth Marketer, Marketing Strategist, +5

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SEO Lead & Growth Strategist with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I lead link acquisition initiatives, build data-driven SEO frameworks, and align SEO execution with business goals to deliver measurable growth in traffic and conversions. I specialize in SEO analytics and toolsets (Ahrefs, SEMrush, Majestic, Screaming Frog, GA4) and manage outreach programs end-to-end—prospecting, pitching, partnerships, and reporting—while maintaining backlink health and compliance with Google guidelines.…SEO Lead & Growth Strategist with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I lead link acquisition initiatives, build data-driven SEO frameworks, and align SEO execution with business goals to deliver measurable growth in traffic and conversions. I specialize in SEO analytics and toolsets (Ahrefs, SEMrush, Majestic, Screaming Frog, GA4) and manage outreach programs end-to-end—prospecting, pitching, partnerships, and reporting—while maintaining backlink health and compliance with Google guidelines.

Available to hire

SEO Lead & Growth Strategist with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I lead link acquisition initiatives, build data-driven SEO frameworks, and align SEO execution with business goals to deliver measurable growth in traffic and conversions.

I specialize in SEO analytics and toolsets (Ahrefs, SEMrush, Majestic, Screaming Frog, GA4) and manage outreach programs end-to-end—prospecting, pitching, partnerships, and reporting—while maintaining backlink health and compliance with Google guidelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Beginner

Work Experience

SEO Specialist – Off-page at Resumedia

February 1, 2025 - Present

Identify and secure high-quality backlink opportunities via outreach, partnerships, and digital PR. Develop and execute off-page SEO strategies to strengthen domain authority and search visibility. Build relationships with webmasters, bloggers, and media outlets for content placements and mentions, and monitor backlink profile health (including disavowing toxic links when needed) to remain compliant with Google guidelines. Research competitor off-page tactics and report link-building performance impacts on rankings and traffic.

Off-page Link Builder / Partnership Coordinator at Resumedia

February 1, 2025 - Present

Identify and secure high-quality backlink opportunities through outreach, partnerships, and digital PR. Develop and execute off-page SEO strategies to strengthen domain authority and search visibility. Build relationships with webmasters, bloggers, and media outlets for content placements and mentions. Monitor backlink profile health, disavow toxic links, and ensure compliance with Google guidelines. Research competitors’ off-page strategies to find growth opportunities. Track and report link-building performance and its impact on rankings and traffic.

SEO Lead at The CEO Creative (US Office Supply Business)

January 1, 2025 - July 1, 2025

Led end-to-end SEO strategy across on-page, technical, and off-page for a competitive industry. Secured ~30 high-quality backlinks through targeted outreach and partnerships. Optimized content and site structure, addressing technical SEO issues to improve crawlability and rankings. Increased organic traffic by ~60% to ~1,200 monthly visits (Ahrefs) and grew Domain Authority from 38 to 50 within 6 months.

SEO Lead (US Office Supply Business) at The CEO Creative

January 1, 2025 - July 1, 2025

Led end-to-end SEO strategy (on-page, technical, and off-page) in a highly competitive industry. Secured ~30 high-quality backlinks through targeted outreach and partnerships. Optimized content and site structure, addressing technical SEO issues to improve crawlability and rankings. Increased organic traffic by ~60%, reaching ~1,200 monthly visits (Ahrefs), and grew Domain Authority from 38 to 50 within 6 months.

SEO Specialist / Outreach Manager at SEO Sherpa

September 1, 2023 - February 1, 2025

Developed and executed a high-impact link-building strategy, focusing on quality. Built and executed high-quality link-building strategies aligned with SEO goals. Led outreach campaigns (guest posts, niche edits), including prospecting, pitching, and follow-ups with relevant publishers. Collaborated with writers to create SEO-optimized, link-worthy content and applied core on-page SEO best practices. Tracked outreach activities, backlinks, and performance to ensure quality and consistency.

SEO Specialist at IZAM Inc.

January 1, 2021 - January 1, 2021

Increased site traffic by 150% in Q2 2021 through an advanced semantic blogging & link-building strategy. Boosted lead generation by 48% within 4 months via targeted content and outreach. Enhanced non-branded traffic by 35% in 8 months, improving keyword visibility. Optimized international SEO strategy, increasing conversions by 20% in 4 months.

Senior SEO Strategist at EMPG (Dubizzle & Bayut UAE)

January 1, 2021 - January 1, 2023

Ranked 5,000+ keywords in Top 3 positions on Google Search, boosting organic traffic. Secured high-authority backlinks (Forbes, G2, Arabian Business) through persona outreach & PR strategies. Optimized internal linking, resulting in a 54% conversion rate increase for long-tail searches. Acquired 100+ high-quality backlinks YoY, strengthening overall domain authority. Improved crawl budget efficiency by removing redundant pages, saving resources on 300K+ unnecessary URLs.

SEO Specialist at Mash World

January 1, 2018 - January 1, 2020

Managed a team of 3 content writers, producing 10 SEO articles weekly. Overachieved outreach link-building goals (100+ links quarterly) for Guinness World Record Arabia. Increased online retail sales by 35% QoQ for Starlink Qatar through on-page SEO enhancements. Achieved a 22% traffic increase for 3lcost Online Shop, leading to higher transaction volumes. Boosted local search visibility by 60% for Abu Sheikh Exchange, increasing organic leads by 20% monthly.