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I'm Basel Kotb, a Senior SEO Strategist and Growth Architect based in Cairo, Egypt, with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I excel at leading data-driven SEO frameworks, securing high-authority backlinks, and aligning SEO strategy with business goals to boost traffic and conversions. I thrive in cross-functional environments and am proficient with tools like Ahrefs, SEMrush, Majestic, Screaming Frog, and Google Analytics. I enjoy mentoring teams and delivering measurable results. My approach combines strategic planning, content optimization, and outreach to create sustainable organic growth. I continuously refine processes, track performance, and adapt strategies to changing algorithms and market dynamics while keeping a friendlier, collaborative tone with stakeholders across marketing, product, and engineering.…I'm Basel Kotb, a Senior SEO Strategist and Growth Architect based in Cairo, Egypt, with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I excel at leading data-driven SEO frameworks, securing high-authority backlinks, and aligning SEO strategy with business goals to boost traffic and conversions. I thrive in cross-functional environments and am proficient with tools like Ahrefs, SEMrush, Majestic, Screaming Frog, and Google Analytics. I enjoy mentoring teams and delivering measurable results. My approach combines strategic planning, content optimization, and outreach to create sustainable organic growth. I continuously refine processes, track performance, and adapt strategies to changing algorithms and market dynamics while keeping a friendlier, collaborative tone with stakeholders across marketing, product, and engineering.

Basel Kotb

SEO Expert, Growth Marketer, Marketing Strategist, +2

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I'm Basel Kotb, a Senior SEO Strategist and Growth Architect based in Cairo, Egypt, with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I excel at leading data-driven SEO frameworks, securing high-authority backlinks, and aligning SEO strategy with business goals to boost traffic and conversions. I thrive in cross-functional environments and am proficient with tools like Ahrefs, SEMrush, Majestic, Screaming Frog, and Google Analytics. I enjoy mentoring teams and delivering measurable results. My approach combines strategic planning, content optimization, and outreach to create sustainable organic growth. I continuously refine processes, track performance, and adapt strategies to changing algorithms and market dynamics while keeping a friendlier, collaborative tone with stakeholders across marketing, product, and engineering.…I'm Basel Kotb, a Senior SEO Strategist and Growth Architect based in Cairo, Egypt, with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I excel at leading data-driven SEO frameworks, securing high-authority backlinks, and aligning SEO strategy with business goals to boost traffic and conversions. I thrive in cross-functional environments and am proficient with tools like Ahrefs, SEMrush, Majestic, Screaming Frog, and Google Analytics. I enjoy mentoring teams and delivering measurable results. My approach combines strategic planning, content optimization, and outreach to create sustainable organic growth. I continuously refine processes, track performance, and adapt strategies to changing algorithms and market dynamics while keeping a friendlier, collaborative tone with stakeholders across marketing, product, and engineering.

Available to hire

I’m Basel Kotb, a Senior SEO Strategist and Growth Architect based in Cairo, Egypt, with 6+ years of experience driving scalable organic growth through integrated on-page, technical, and off-page SEO. I excel at leading data-driven SEO frameworks, securing high-authority backlinks, and aligning SEO strategy with business goals to boost traffic and conversions. I thrive in cross-functional environments and am proficient with tools like Ahrefs, SEMrush, Majestic, Screaming Frog, and Google Analytics. I enjoy mentoring teams and delivering measurable results.

My approach combines strategic planning, content optimization, and outreach to create sustainable organic growth. I continuously refine processes, track performance, and adapt strategies to changing algorithms and market dynamics while keeping a friendlier, collaborative tone with stakeholders across marketing, product, and engineering.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Beginner

Work Experience

Off-page Link Builder / Partnership Coordinator at Resumedia

February 1, 2025 - Present

Identify and secure high-quality backlink opportunities through outreach, partnerships, and digital PR. Develop and execute off-page SEO strategies to strengthen domain authority and search visibility. Build relationships with webmasters, bloggers, and media outlets for content placements and mentions. Monitor backlink profile health, disavow toxic links, and ensure compliance with Google guidelines. Research competitors’ off-page strategies to find growth opportunities. Track and report link-building performance and its impact on rankings and traffic.

SEO Lead (US Office Supply Business) at The CEO Creative

January 1, 2025 - July 1, 2025

Led end-to-end SEO strategy (on-page, technical, and off-page) in a highly competitive industry. Secured ~30 high-quality backlinks through targeted outreach and partnerships. Optimized content and site structure, addressing technical SEO issues to improve crawlability and rankings. Increased organic traffic by ~60%, reaching ~1,200 monthly visits (Ahrefs), and grew Domain Authority from 38 to 50 within 6 months.

SEO Specialist / Outreach Manager at SEO Sherpa

September 1, 2023 - February 1, 2025

Developed and executed a high-impact link-building strategy, focusing on quality. Built and executed high-quality link-building strategies aligned with SEO goals. Led outreach campaigns (guest posts, niche edits), including prospecting, pitching, and follow-ups with relevant publishers. Collaborated with writers to create SEO-optimized, link-worthy content and applied core on-page SEO best practices. Tracked outreach activities, backlinks, and performance to ensure quality and consistency.

Senior SEO Strategist at EMPG (Dubizzle & Bayut UAE)

January 1, 2021 - January 1, 2023

Ranked 5,000+ keywords in Top 3 positions on Google Search, boosting organic traffic. Secured high-authority backlinks (Forbes, G2, Arabian Business) through persona outreach & PR strategies. Optimized internal linking, resulting in a 54% conversion rate increase for long-tail searches. Acquired 100+ high-quality backlinks YoY, strengthening overall domain authority. Improved crawl budget efficiency by removing redundant pages, saving resources on 300K+ unnecessary URLs.

SEO Specialist at IZAM Inc.

January 1, 2021 - January 1, 2021

Increased site traffic by 150% in Q2 2021 through an advanced semantic blogging & link-building strategy. Boosted lead generation by 48% within 4 months via targeted content and outreach. Enhanced non-branded traffic by 35% in 8 months, improving keyword visibility. Optimized international SEO strategy, increasing conversions by 20% in 4 months.

SEO Specialist at Mash World

January 1, 2018 - January 1, 2020

Managed a team of 3 content writers, producing 10 SEO articles weekly. Overachieved outreach link-building goals (100+ links quarterly) for Guinness World Record Arabia. Increased online retail sales by 35% QoQ for Starlink Qatar through on-page SEO enhancements. Achieved a 22% traffic increase for 3lcost Online Shop, leading to higher transaction volumes. Boosted local search visibility by 60% for Abu Sheikh Exchange, increasing organic leads by 20% monthly.