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With over 20 years' experience in Ecommerce, Marketing, Copywriting and SEO, I am a dynamic, strategic thinker who puts the customer and team at the forefront of everything I do. I have experience working on everything from enterprise level ecommerce sites with upwards of 30m URLs to smaller independent sites with less than 20 URLs, focusing on strategy, technical excellence, high impact content creation that ranks and converts and brand authority building via digital PR.…With over 20 years' experience in Ecommerce, Marketing, Copywriting and SEO, I am a dynamic, strategic thinker who puts the customer and team at the forefront of everything I do. I have experience working on everything from enterprise level ecommerce sites with upwards of 30m URLs to smaller independent sites with less than 20 URLs, focusing on strategy, technical excellence, high impact content creation that ranks and converts and brand authority building via digital PR.

Matthew Walker

Copywriter, Content Creator, Marketing Strategist, +3

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With over 20 years' experience in Ecommerce, Marketing, Copywriting and SEO, I am a dynamic, strategic thinker who puts the customer and team at the forefront of everything I do. I have experience working on everything from enterprise level ecommerce sites with upwards of 30m URLs to smaller independent sites with less than 20 URLs, focusing on strategy, technical excellence, high impact content creation that ranks and converts and brand authority building via digital PR.…With over 20 years' experience in Ecommerce, Marketing, Copywriting and SEO, I am a dynamic, strategic thinker who puts the customer and team at the forefront of everything I do. I have experience working on everything from enterprise level ecommerce sites with upwards of 30m URLs to smaller independent sites with less than 20 URLs, focusing on strategy, technical excellence, high impact content creation that ranks and converts and brand authority building via digital PR.

Available to hire

With over 20 years’ experience in Ecommerce, Marketing, Copywriting and SEO, I am a dynamic, strategic thinker who puts the customer and team at the forefront of everything I do.

I have experience working on everything from enterprise level ecommerce sites with upwards of 30m URLs to smaller independent sites with less than 20 URLs, focusing on strategy, technical excellence, high impact content creation that ranks and converts and brand authority building via digital PR.

Skills

SEO

Copywriting

Leadership

Experience Level

SEO

Expert

Copywriting

Expert

Leadership

Expert

Work Experience

Senior SEO Lead at Currys PLC

April 1, 2024 - Present

Developed and implemented top-level SEO and AI search strategy across onsite, content technical and offsite SEO, increasing visibility by 27% for Currys.co.uk; increased organic search revenue by 8% YoY with flat budget; increased organic search traffic by 11% YoY with flat budget; drove 64% more generic search traffic to Currys editorial/educational content pages; established a collaborative onsite content team; developed and managed a technical roadmap; mentored an internal team of three SEO managers and eight copywriters; managed three external agencies with a £1.2m budget, prioritising short-, medium- and long-term ROIs.

SEO Lead at The Very Group

July 1, 2019 - April 1, 2024

Developed and implemented top-level SEO strategy across content technical and offsite SEO, increasing visibility by 173% for core brand; increased generic search traffic by 46% leading to 9 million more generic site visits annually; increased new customer demand by 22% via SEO; doubled SEO resource, building, mentoring and training a team of experts in technical SEO, onsite content creation, offsite digital PR and data analytics; created strategies focusing on short, medium, and long term; established SEO as the biggest driver of new customers; onboarded three agencies with a £450k annual budget to drive ROI.

SEO Onsite & Technical Manager at The Very Group

February 1, 2012 - July 1, 2019

Developed, implemented, and managed an SEO onsite content strategy ensuring unique, on-brand content; conducted platform-wide technical audits to improve metadata, cannibalisation, and indexing; planned and delivered two platform migrations and three brand-to-brand migrations; managed third-party technical agencies and collaborated with internal product teams on solutions; analyzed market and search trends and customer journey behavior; used GA and SEO tracking tools to monitor KPIs and communicate results; ensured adherence to Google guidelines; aligned with Buying teams to direct traffic to profitable areas.

Web Copywriter at Shop Direct

April 1, 2010 - February 1, 2012

O versaw a team of copywriters across 11 websites to enhance content for product pages, improving conversion and natural search results; collaborated with SEO to target generic phrases; produced onsite and offsite articles, press releases and blog posts; contributed to brand tone of voice guidelines for internal teams and external agencies.

Senior SEO Lead at Currys

April 1, 2024 - Present

Developed and implemented top-level SEO and AI search strategy across onsite, content, technical and offsite SEO, increasing Currys.co.uk visibility by 27%. Drove organic search revenue up by 8% YoY with a flat budget and organic traffic up 11% YoY. Increased generic search traffic by 64% to Currys editorial/educational content pages. Led a collaborative onsite content team across Digital Marketing, Brand and Product, supporting key selling periods and launches. Established a technical roadmap to prioritise SEO, site architecture, and testing of AI/LLM/answer engine practices. Mentored three SEO managers and eight copywriters and managed three external agencies with a £1.2m budget to drive short-, medium- and long-term ROIs.