Matthew Walker

Developed and implemented top-level SEO and AI search strategy across onsite, content, technical and offsite SEO, increasing Currys.co.uk visibility by 27%. Drove organic search revenue up by 8% YoY with a flat budget and organic traffic up 11% YoY. Increased generic search traffic by 64% to Currys editorial/educational content pages. Led a collaborative onsite content team across Digital Marketing, Brand and Product, supporting key selling periods and launches. Established a technical roadmap to prioritise SEO, site architecture, and testing of AI/LLM/answer engine practices. Mentored three SEO managers and eight copywriters and managed three external agencies with a £1.2m budget to drive short-, medium- and long-term ROIs.

Developed and implemented top-level SEO and AI search strategy across onsite, content technical and offsite SEO, increasing visibility by 27% for Currys.co.uk; increased organic search revenue by 8% YoY with flat budget; increased organic search traffic by 11% YoY with flat budget; drove 64% more generic search traffic to Currys editorial/educational content pages; established a collaborative onsite content team; developed and managed a technical roadmap; mentored an internal team of three SEO managers and eight copywriters; managed three external agencies with a £1.2m budget, prioritising short-, medium- and long-term ROIs.

Developed and implemented top-level SEO strategy across content technical and offsite SEO, increasing visibility by 173% for core brand; increased generic search traffic by 46% leading to 9 million more generic site visits annually; increased new customer demand by 22% via SEO; doubled SEO resource, building, mentoring and training a team of experts in technical SEO, onsite content creation, offsite digital PR and data analytics; created strategies focusing on short, medium, and long term; established SEO as the biggest driver of new customers; onboarded three agencies with a £450k annual budget to drive ROI.