I'm Nicole Maund, a Social Media Manager and Content Creator focused on short-form video, product storytelling, and audience growth across Instagram and TikTok. I lead end-to-end social media strategies across Instagram and TikTok, from ideation to publishing, crafting trend-driven content that resonates with diverse audiences. My background in psychology helps me understand audience behavior, retention, and conversion-driven messaging. I excel at content strategy, copywriting, analytics, and brand partnerships, turning data into creative, educational storytelling that drives engagement and community growth.

Nicole Maund

I'm Nicole Maund, a Social Media Manager and Content Creator focused on short-form video, product storytelling, and audience growth across Instagram and TikTok. I lead end-to-end social media strategies across Instagram and TikTok, from ideation to publishing, crafting trend-driven content that resonates with diverse audiences. My background in psychology helps me understand audience behavior, retention, and conversion-driven messaging. I excel at content strategy, copywriting, analytics, and brand partnerships, turning data into creative, educational storytelling that drives engagement and community growth.

Available to hire

I’m Nicole Maund, a Social Media Manager and Content Creator focused on short-form video, product storytelling, and audience growth across Instagram and TikTok. I lead end-to-end social media strategies across Instagram and TikTok, from ideation to publishing, crafting trend-driven content that resonates with diverse audiences.

My background in psychology helps me understand audience behavior, retention, and conversion-driven messaging. I excel at content strategy, copywriting, analytics, and brand partnerships, turning data into creative, educational storytelling that drives engagement and community growth.

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Work Experience

Social Media Manager / Content Specialist at Freelance (Self-Employed)
January 1, 2021 - Present
Lead end-to-end social media strategy and execution across Instagram and TikTok, including ideation, filming, editing, publishing, and performance optimization. Produce trend-driven short-form video content, including product features and lifestyle integrations, and educational storytelling designed to improve retention and engagement. Write engaging social captions, hooks, and on-screen copy while maintaining a consistent brand voice. Analyze platform analytics to refine content strategy. Grow and maintain an engaged audience; collaborate with brand partners on sponsored and organic campaigns; manage content calendars and campaign timelines; nurture online communities through daily engagement, comments, and DMs.

Education

Master of Science in Psychology at Our Lady of the Lake University
January 1, 2009 - January 1, 2011
Bachelor of Arts in Psychology, Criminology Minor at St. Edward's University
January 1, 2003 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet