Meyzi Mazalto

Global Marketing Manager at Inspinia Technology

Develop and execute B2B marketing strategies aligned with business goals, including market research and competitor analysis. Manage and oversee campaigns across digital, email, content, social media, and LinkedIn, ensuring alignment with sales goals and lead generation. Build & maintain relationships with industry partners, vendors, clients, and external agencies. Track, analyze, and report on performance metrics, ROI, and KPIs to drive data-driven decisions. Oversee website management & SEO to enhance online visibility and user experience. Utilize CRM systems for client data management and interaction. Create & manage marketing collateral such as brochures, presentations, and case studies. Represent the company at industry events and speaking engagements to boost visibility.

Sales & Marketing Operations at CoolAutomation

Administered and optimized Salesforce CRM and HubSpot, managing user roles, workflows, integrations, and marketing automation to support lead management, campaign execution, and sales alignment. Responsible for promotion, creation, and management of global webinars (typically three per month). Responsible for selection and deployment of ZoomInfo and training for sales staff. Hands-on technical work in CSS/HTML/WordPress/API for software integration and creation of web pages. Active engagement with the entire sales staff creating sales campaigns and managing leads. Led key meetings with sales staff on campaign implementation & training.

Sales Development Representative at CoolAutomation

Responsible for EMEA, APAC and North America lead generation. Manage, engage, and qualify inbound and outbound leads and inquiries. Coordinate with sales management on prospect appointments and demos. Work closely with the marketing team to develop new campaigns. Leverage social media to search and engage new leads. Research and deploy new tools to increase success and engagement.

Website Implementation Coordinator at Morneau Shepell

Structure deployment plans for client website implementation. Manage work by the different teams involved in setting up the website. Manage customer engagement and prioritize action plans for remediation and improvement. Coordinate modifications and improvements to the websites of existing clients. Produce the analytical documents required to set up the website for a new client.

Web & QA Analyst at Evolving Web

Conduct functional analysis of websites for clients. Perform quality assurance checks of client and internal websites. Develop and deploy marketing strategies. Create blog posts and presentations targeting marketing and recruiting efforts. Actively engage social media channels to promote company activities.

Senior Website Manager at Tenengroup LTD

Hands-on development of new features utilizing CSS, HTML and JavaScript. Responsible for improvements to UI/UX for both desktop and mobile sites. Manage and execute A/B tests using VWO and Dynamic Yield platforms. Third-party research and implementation for websites (Oracle, Bronto, Bluish, etc.). Leading new projects to improve CVR and ROI metrics.