I am a bilingual marketing professional and strategic consultant dedicated to bridging the gap between high-level creative vision and commercial reality. With a background rooted in the “minimalist chic” and luxury sectors, I specialize in structuring high-value brand partnerships and managing complex brand identities within the North American and European markets.
What I’ve Done
Most recently, I served as a Bilingual Brand Manager at Aosom Canada, where I acted as the central strategic connector for nine distinct sub-brands. I have a proven track record of navigating the full lifecycle of brand development—from defining visual and verbal identities to executing data-driven through-the-line (TTL) activation campaigns and managing large-scale SKU portfolios.
My Experience
• Partnership Structuring: Expertise in defining collaboration models between media entities and luxury houses, ensuring creative storytelling aligns with business objectives.
• Integrated Communications: Comprehensive experience in social media strategy, UGC program management, and high-energy video content production (planning, filming, and editing).
• Commercial Rigour: Strong command of P&L management, budget framing, and pricing strategies to ensure partnership profitability.
What Makes Me Stand Out
What sets me apart is my “dual-culture” professional lens. Holding a B.B.A. from Quebec and being fully bilingual in French and English, I offer a unique perspective on international brand expansion. I combine the disciplined organizational rigour of a corporate brand manager with the aesthetic sensitivity required for “Quiet Luxury” and premium lifestyle brands. I am an agile, immediate-start freelancer who leverages AI-driven workflows to deliver high-quality results with speed and precision.
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