Created and optimized paid campaigns across social media (Meta, TikTok, Snapchat, LinkedIn) and Google, using A/B testing and weekly performance reviews to drive results. Developed social media strategies and produced engaging content aligned with client guidelines and campaign goals. Led cross-functional projects, coordinating timelines, budgets and alignment with client objectives. Mentored and trained interns, providing guidance on performance marketing, best practices and industry trends.

TikTok Advertising Solutions Manager

January 1, 2017 - December 31, 2020

Planned and executed media strategies across the full funnel, aligned with client KPIs and business goals, coordinated cross-functional teams to ensure smooth campaign execution. Monitored campaign performance and provided data-driven insights and recommendations to maximize results. Developed creative strategies and provided content recommendations aligned with client and campaign goals, leveraging trends and audience insights. Provided marketplace feedback and strategic recommendations to inform advertising strategy and product development.

Freelance Digital Marketing Specialist at Self-employed

September 1, 2025 - Present

Help smaller businesses within the retail and food & beverage industry develop paid and organic strategies across social media platforms, including Meta, TikTok and Google. Develop creative strategies and produce engaging content, leveraging trends and audience insights. Monitor campaign performance and provide insights to optimize results. Manage timelines, budgets, and overall delivery to ensure successful execution.

Freelance Digital Marketing Specialist

August 1, 2024 - Present

Social Media / Performance Marketing Specialist

January 1, 2017 - December 31, 2020

Strong client relationships within the Consumer Packaged Goods sector and supported clients with TikTok advertising solutions. Planned and executed media strategies across the full funnel, aligned with client KPIs and business goals, coordinated cross-functional teams to ensure smooth campaign execution. Monitored campaign performance and provided data-driven insights and recommendations to maximize results. Developed creative strategies and provided content recommendations aligned with client and campaign goals, leveraging trends and audience insights. Provided marketplace feedback and strategic recommendations to inform advertising strategy and product development.