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I'm Andrea Velasco Marin, a bilingual digital marketing professional based in Caracas, with over 8 years of experience shaping brand presence online. I specialize in turning audience growth into measurable results through content strategy, influencer partnerships, and social media campaigns. I lead cross-functional teams and collaborate with creators across Instagram and TikTok to boost engagement, visibility, and conversions. I thrive on building durable digital strategies for lifestyle brands and delivering data-driven campaigns from concept to execution.…I'm Andrea Velasco Marin, a bilingual digital marketing professional based in Caracas, with over 8 years of experience shaping brand presence online. I specialize in turning audience growth into measurable results through content strategy, influencer partnerships, and social media campaigns. I lead cross-functional teams and collaborate with creators across Instagram and TikTok to boost engagement, visibility, and conversions. I thrive on building durable digital strategies for lifestyle brands and delivering data-driven campaigns from concept to execution.

Andrea Velasco Marin

Digital Marketer, Content Strategist, Brand Strategist, +2

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I'm Andrea Velasco Marin, a bilingual digital marketing professional based in Caracas, with over 8 years of experience shaping brand presence online. I specialize in turning audience growth into measurable results through content strategy, influencer partnerships, and social media campaigns. I lead cross-functional teams and collaborate with creators across Instagram and TikTok to boost engagement, visibility, and conversions. I thrive on building durable digital strategies for lifestyle brands and delivering data-driven campaigns from concept to execution.…I'm Andrea Velasco Marin, a bilingual digital marketing professional based in Caracas, with over 8 years of experience shaping brand presence online. I specialize in turning audience growth into measurable results through content strategy, influencer partnerships, and social media campaigns. I lead cross-functional teams and collaborate with creators across Instagram and TikTok to boost engagement, visibility, and conversions. I thrive on building durable digital strategies for lifestyle brands and delivering data-driven campaigns from concept to execution.

Available to hire

I’m Andrea Velasco Marin, a bilingual digital marketing professional based in Caracas, with over 8 years of experience shaping brand presence online. I specialize in turning audience growth into measurable results through content strategy, influencer partnerships, and social media campaigns.

I lead cross-functional teams and collaborate with creators across Instagram and TikTok to boost engagement, visibility, and conversions. I thrive on building durable digital strategies for lifestyle brands and delivering data-driven campaigns from concept to execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Co-Founder & Digital Marketing Strategist at Fun State of Mind

January 1, 2021 - Present

Developed end-to-end digital strategies for consumer and lifestyle brands; led brand launches and digital positioning initiatives; planned and executed paid media campaigns through Meta Ads; managed creative teams for content production; oversaw digital content development and creative direction for brand campaigns.

Project Manager & Ads Strategist at The F Room Agency

January 1, 2019 - December 31, 2020

Managed digital campaigns for fashion and lifestyle brands; developed launch strategies for collections and digital positioning; planned and executed paid advertising campaigns; coordinated creative teams and monitored execution of digital marketing projects; oversaw content strategy and digital presence for agency brands.

Project Manager – Personal Branding at Analitico.com

January 1, 2018 - January 1, 2019

Developed personal branding strategies for influencers and public figures; managed growth and positioning across Instagram, Twitter, and YouTube; coordinated digital projects and online positioning campaigns; worked directly with content creators to strengthen and optimize their digital presence.

Content Manager – Social Media & Content at Revista Estampa – El Universal

January 1, 2017 - January 1, 2018

Managed the magazine’s social media channels and digital content; oversaw web site management and editorial content publishing; wrote articles and digital editorial content.