Abdullah Alesmail
I’m a social media and content marketing specialist with a passion for storytelling through food, culture, and digital media.
About
I’m a social media and content marketing specialist with a passion for storytelling through food, culture, and digital media. I have experience building and growing brand presence from the ground up, including scaling a restaurant’s Instagram from 3 to over 2,000 followers through short-form video, trend-driven content, and community-focused strategies.
I enjoy creating content that feels authentic and engaging. Whether it’s capturing behind-the-scenes moments in the kitchen, highlighting ingredients, or telling stories that connect with audiences. My approach is both creative and data-driven, using insights and performance metrics to continuously refine content and improve results.
I’m especially interested in working with brands that bring together food, wellness, and community, and I’m excited about the opportunity to create meaningful, visually compelling content that resonates with people.
- 5 years' experience
- Joined April 2026
Languages
- EnglishFluent
- ArabicFluent
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Education
- Software & Internet
Work experience· 5 roles
Developed and executed short-form video content (Reels/TikTok) for a food brand, generating 19,000+ organic views across 22 videos. Captured and edited content featuring dishes, behind-the-scenes kitchen moments, and customer experiences to drive engagement and brand storytelling. Grew Instagram from 3 to 2,000+ followers by creating trend-driven, audience-focused content. Managed the content calendar and posting schedule to maintain consistency and align with promotions and campaigns. Monitored comments, DMs, and audience interactions to build community engagement and strengthen customer relationships. Analyzed performance metrics (engagement rate, impressions, CTR) to optimize content and improve reach. Collaborated with team members to develop creative concepts and refine content strategy. Collaborated with creators and contributors to expand content reach and diversify content formats.
Led 100+ digital media and marketing projects, guiding content strategy, storytelling, and campaign execution. Produced 30+ digital content assets, increasing engagement by 25% across platforms. Mentored teams on content creation, social media trends, and performance optimization. Collaborated with cross-functional teams to develop creative campaigns and maintain brand consistency. Managed multiple projects simultaneously in a fast-paced environment.
Delivered strong customer engagement and supported brand experience in a fast-paced retail environment.
Education
Certifications and awards
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