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I’m Heidi Salo, a detail-oriented exhibit, event, and environmental designer with a competitive drive and excellent people skills. I thrive in fast-paced environments, staying organized and flexible to meet deadlines through effective multi-tasking. I’m passionate about adding value to a strong creative team through thoughtful, human-centered design. My career spans design leadership, teaching, and hands-on execution across exhibits, events, and branded environments. I enjoy collaborating with clients and teams to translate brand stories into immersive architectural experiences, and I’m committed to sharing knowledge and shaping future designers as an adjunct professor.…I’m Heidi Salo, a detail-oriented exhibit, event, and environmental designer with a competitive drive and excellent people skills. I thrive in fast-paced environments, staying organized and flexible to meet deadlines through effective multi-tasking. I’m passionate about adding value to a strong creative team through thoughtful, human-centered design. My career spans design leadership, teaching, and hands-on execution across exhibits, events, and branded environments. I enjoy collaborating with clients and teams to translate brand stories into immersive architectural experiences, and I’m committed to sharing knowledge and shaping future designers as an adjunct professor.

Heidi Salo

Creative Director, Interior Designer, Graphic Designer, +2

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I’m Heidi Salo, a detail-oriented exhibit, event, and environmental designer with a competitive drive and excellent people skills. I thrive in fast-paced environments, staying organized and flexible to meet deadlines through effective multi-tasking. I’m passionate about adding value to a strong creative team through thoughtful, human-centered design. My career spans design leadership, teaching, and hands-on execution across exhibits, events, and branded environments. I enjoy collaborating with clients and teams to translate brand stories into immersive architectural experiences, and I’m committed to sharing knowledge and shaping future designers as an adjunct professor.…I’m Heidi Salo, a detail-oriented exhibit, event, and environmental designer with a competitive drive and excellent people skills. I thrive in fast-paced environments, staying organized and flexible to meet deadlines through effective multi-tasking. I’m passionate about adding value to a strong creative team through thoughtful, human-centered design. My career spans design leadership, teaching, and hands-on execution across exhibits, events, and branded environments. I enjoy collaborating with clients and teams to translate brand stories into immersive architectural experiences, and I’m committed to sharing knowledge and shaping future designers as an adjunct professor.

Available to hire

I’m Heidi Salo, a detail-oriented exhibit, event, and environmental designer with a competitive drive and excellent people skills. I thrive in fast-paced environments, staying organized and flexible to meet deadlines through effective multi-tasking. I’m passionate about adding value to a strong creative team through thoughtful, human-centered design.

My career spans design leadership, teaching, and hands-on execution across exhibits, events, and branded environments. I enjoy collaborating with clients and teams to translate brand stories into immersive architectural experiences, and I’m committed to sharing knowledge and shaping future designers as an adjunct professor.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Principal/Freelance Exhibit and Event Designer at Salo Design LLC

September 1, 2012 - Present

Independent designer working closely with exhibit houses, agencies, and architecture/interior design firms to develop design solutions for exhibits, events, and environments. Produces 3D renderings, graphic design, ideation and brainstorming, and Material Specification and Control Drawings.

Adjunct Professor, School of Fine Arts: Interior Architecture at Ohio University

January 1, 2022 - May 31, 2022

Built and established curriculum for specialized course: Trade Show Exhibit Design for the Interior Architecture Sophomore Studio. Developed a syllabus including Intro to Trade Shows and the Principals and Processes of Exhibit and Experiential Design. Advanced students' understanding of the industry by teaching how to interpret and translate a brand through architecture and design, and the importance of acknowledging the physical and emotional needs to create a human-centered experience.

Creative Director at The Rogers Company

November 1, 2017 - November 30, 2018

Responsible for driving and overseeing the design, branding, and agency direction for the company while elevating the brand equity in the marketplace. Concepting exhibit solutions for existing and new client prospects. Collaborating with design team by supporting new business development through design.

Senior Exhibit Designer at Steelhead Productions

November 1, 2016 - October 31, 2017

Led conceptual design of exhibits, events, and environments; produced 3D renderings, digital presentations, and sample packages; managed timelines and multiple large-scale projects; traveled to meetings, site visits, and in-person design presentations; maintained client relationships.

Senior Exhibit Designer at MG Design

February 1, 2011 - August 31, 2012

Conceptual design of exhibits, events, and show rooms; produced 3D renderings, digital presentations, and sample packages; managed timelines and deadlines; collaborated with clients; traveled for meetings and site visits.

Senior Exhibit Designer at ET Global

September 1, 2005 - December 31, 2010

Senior Exhibit Designer: Proprietary rental system architecture; national and global design experience. Conceptual design of exhibits, events, and environments; produced renderings and presentations; managed timelines; client meetings; site visits; travel.

Joint Studio at Perkins & Will/Eva Maddox Branded Environments

September 1, 2003 - December 31, 2003

Joint Studio: Investigated current educational theory in conjunction with Eva Maddox Branded Environments. Project incorporated in TEN Visions of Architecture exhibit at The Art Institute of Chicago.