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I'm a dynamic Social Media and Marketing professional with a track record of crafting and executing diverse communications strategies. I lead multi-disciplinary teams across social media, ecommerce, public relations, influencer relations, graphic design, and administration to drive brand growth and deliver high-impact campaigns. I've built strong influencer collaborations and onboarded top Australian brands, developing data-driven, multi-channel campaigns that resonate with customers on each platform. I'm passionate about turning insights into creative activations, empowering teams, and delivering measurable results.…I'm a dynamic Social Media and Marketing professional with a track record of crafting and executing diverse communications strategies. I lead multi-disciplinary teams across social media, ecommerce, public relations, influencer relations, graphic design, and administration to drive brand growth and deliver high-impact campaigns. I've built strong influencer collaborations and onboarded top Australian brands, developing data-driven, multi-channel campaigns that resonate with customers on each platform. I'm passionate about turning insights into creative activations, empowering teams, and delivering measurable results.

Ruby Haines

Brand Strategist, Social Media Manager, Content Creator, +2

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I'm a dynamic Social Media and Marketing professional with a track record of crafting and executing diverse communications strategies. I lead multi-disciplinary teams across social media, ecommerce, public relations, influencer relations, graphic design, and administration to drive brand growth and deliver high-impact campaigns. I've built strong influencer collaborations and onboarded top Australian brands, developing data-driven, multi-channel campaigns that resonate with customers on each platform. I'm passionate about turning insights into creative activations, empowering teams, and delivering measurable results.…I'm a dynamic Social Media and Marketing professional with a track record of crafting and executing diverse communications strategies. I lead multi-disciplinary teams across social media, ecommerce, public relations, influencer relations, graphic design, and administration to drive brand growth and deliver high-impact campaigns. I've built strong influencer collaborations and onboarded top Australian brands, developing data-driven, multi-channel campaigns that resonate with customers on each platform. I'm passionate about turning insights into creative activations, empowering teams, and delivering measurable results.

Available to hire

I’m a dynamic Social Media and Marketing professional with a track record of crafting and executing diverse communications strategies. I lead multi-disciplinary teams across social media, ecommerce, public relations, influencer relations, graphic design, and administration to drive brand growth and deliver high-impact campaigns.
I’ve built strong influencer collaborations and onboarded top Australian brands, developing data-driven, multi-channel campaigns that resonate with customers on each platform. I’m passionate about turning insights into creative activations, empowering teams, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Brand Manager at All For Mimi

January 1, 2023 - December 31, 2025

Lead brand growth across social media, ecommerce, PR, influencer relations, graphic design, and admin. Directed a cross-functional team to deliver campaigns and activations that strengthened brand identity and drove revenue.

Social Media Strategist at Lioness

January 1, 2023 - December 31, 2023

Managed social platforms and community engagement; created copy, photo and video content; organized influencer collaborations; developed client-focused strategies delivering measurable results.

Brand Strategist at The Media Park

June 1, 2025 - July 31, 2025

Developed and executed strategic brand campaigns; collaborated with internal teams and clients to align messaging and creative output; contributed to crisis management planning and cross-channel activation.

Brand Manager at The Label

August 1, 2025 - Present

Oversee brand strategy and creative output; align social media, ecommerce, influencer relations and design across channels; manage a cross-functional team and partner brands.

PR Intern at Kearns Public Relations

January 1, 2019 - December 31, 2021

Media relations, client initiatives, event support, research and outreach to support PR campaigns.