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Social media and brand storytelling professional with 9+ years of copywriting experience across agencies, small businesses, and founder-led brands. I create content strategies, campaigns, and platform-native storytelling that help brands grow with clarity, consistency, and cultural relevance. I’m strong in social copy, organic growth thinking, brand voice, and turning business goals into content people actually want to engage with.…Social media and brand storytelling professional with 9+ years of copywriting experience across agencies, small businesses, and founder-led brands. I create content strategies, campaigns, and platform-native storytelling that help brands grow with clarity, consistency, and cultural relevance. I’m strong in social copy, organic growth thinking, brand voice, and turning business goals into content people actually want to engage with.

Bhasha Vaishnav

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Social media and brand storytelling professional with 9+ years of copywriting experience across agencies, small businesses, and founder-led brands. I create content strategies, campaigns, and platform-native storytelling that help brands grow with clarity, consistency, and cultural relevance. I’m strong in social copy, organic growth thinking, brand voice, and turning business goals into content people actually want to engage with.…Social media and brand storytelling professional with 9+ years of copywriting experience across agencies, small businesses, and founder-led brands. I create content strategies, campaigns, and platform-native storytelling that help brands grow with clarity, consistency, and cultural relevance. I’m strong in social copy, organic growth thinking, brand voice, and turning business goals into content people actually want to engage with.

Available to hire

Social media and brand storytelling professional with 9+ years of copywriting experience across agencies, small businesses, and founder-led brands. I create content strategies, campaigns, and platform-native storytelling that help brands grow with clarity, consistency, and cultural relevance.

I’m strong in social copy, organic growth thinking, brand voice, and turning business goals into content people actually want to engage with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Brand Strategy + Content Platform Lead at SmallBizHypeWoman Page

November 1, 2025 - Present

Built an educational and spotlight content platform helping small businesses improve brand clarity, messaging, and marketing direction through short-form frameworks and real business features. Developed repeatable content systems, including series, hooks, captions, and narrative angles designed to grow reach, saves, and audience trust. Translated real business observations into actionable content around positioning, offer framing, audience pain points, and content opportunities.

Brand Consultant & Social Media Strategist at Spundhann

August 1, 2023 - Present

Lead social media strategy, brand storytelling, and content direction for a multicultural home decor brand across Instagram, Facebook, and LinkedIn. Helped grow Instagram from 45K to 90K followers through organic content, creator collaborations, and community engagement. Create reels concepts, hooks, captions, on-screen text, story content, and campaign messaging aligned to launches, festive moments, and brand growth goals. Ghostwrite LinkedIn thought-leadership and founder-brand content, extending the brand beyond promotional posting into founder-led storytelling.

Marketing Specialist at OpenObserve

November 1, 2023 - February 29, 2024

Defined brand voice and messaging pillars for a SaaS observability product and translated technical value into clearer, more relatable content. Wrote and shaped LinkedIn content strategy and copy to support visibility, positioning, and audience engagement. Supported website and narrative revamp efforts and contributed to lead-generation storytelling with themes and talking points aligned to business priorities.

Creative Partner at The Womb Communications

August 1, 2017 - September 1, 2021

Led copy for a 360-degree brand campaign for RIO Menstrual Pads, creating storytelling frameworks and tone, recognized with Effies Gold. Collaborated with strategists, designers, and art directors to deliver cohesive messaging across digital and print. Shaped brand messaging for Saregama Carvaan to improve product clarity and engagement.

Senior Copywriter at Law & Kenneth Saatchi & Saatchi

July 1, 2015 - July 1, 2017

Developed multi-channel campaign copy for Reliance Jio, supporting a launch that drove 16M sign-ups in one month. Aligned messaging across print, billboards, and catalogs to maintain a consistent brand voice at scale.

Senior Copywriter at Havas Group

April 1, 2014 - May 1, 2015

Coined the name PayZapp for a digital payments app and contributed to voice and onboarding microcopy. Created promotional copy for Sony Six across major sports properties, balancing brand tone with high-energy, short-form writing.

UX Writing Intern at Zynk App

September 1, 2024 - December 31, 2024

Improved onboarding clarity by repositioning contact sync to the beginning of the flow, reducing friction and enabling faster activation. Created microcopy and conducted UX audits to strengthen clarity, user control, and accessibility across key journeys.

Selected Academic Projects – UX Writing at UX Writing Hub

April 1, 2024 - December 31, 2024

Built UX writing samples across onboarding flows, error messages, empty states, tooltips, and notifications. Conducted user research, created wireframes, and performed A/B testing for a sustainability app concept.