Maintaining strong relationships with influencers; designing PR packages and influencer outreach; vetting outreach; tracking campaigns; managing a 1.2M monthly influencer marketing budget; reminders and follow-up; tracking across Egypt and UAE.

Content Creator at The Qode

July 1, 2019 - March 1, 2020

Brainstorming creative ideas for campaigns and shoots for clients like Givenchy, The Cheesecake Factory and Sephora; arranging shoot calendars and mood boards; budgeting; hiring new talent and freelancers through UpWork; collaborating on brand shoots and content creation.

Junior Account Executive - Freelancer at Universal McCann

June 1, 2023 - December 1, 2024

TikTok videos for clients such as Dettol, Dyson, Neutrogena; discovering and building relationships with TikTok content creators via TikTok Creator Marketplace; pitching ideas for clients like McDonald's and Dyson; campaign reports and insights; negotiating terms, compensation, and contracts with influencers in UAE, KSA, Kuwait, and Qatar.

Campaign Manager at Insta Shop

February 1, 2024 - February 29, 2024

Led a viral Valentine’s Day campaign that generated over 25M organic views across three macro influencers (Nora, Khalid, Mais’s Vault, Afro by Sara) with a lean budget of AED 125K and zero paid media support.

Campaign Manager at Play

January 1, 2025 - December 31, 2025

Expanded brand reach for Play by strategically partnering with three creative and wellness-focused Arab influencers from Egypt, Saudi Arabia, and UAE; diversifying Play’s audience beyond its core Indian demographic with Arabic-speaking talent and a lean budget.