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I am a strategic and imaginative brand architect with two decades of experience shaping the visual and cultural identities of global brands across fashion and design. I’ve partnered with names like Loro Piana, Birkenstock 1774, Puma, and Pringle of Scotland to build coherent, desirable narratives that bridge heritage and modern relevance. I act as a guardian of image and story, leading global teams across campaigns, product, retail, and partnerships. I specialize in brand repositioning and 360° storytelling, guiding founders and teams to grow equity, strengthen digital presence, and create compelling retail experiences.…I am a strategic and imaginative brand architect with two decades of experience shaping the visual and cultural identities of global brands across fashion and design. I’ve partnered with names like Loro Piana, Birkenstock 1774, Puma, and Pringle of Scotland to build coherent, desirable narratives that bridge heritage and modern relevance. I act as a guardian of image and story, leading global teams across campaigns, product, retail, and partnerships. I specialize in brand repositioning and 360° storytelling, guiding founders and teams to grow equity, strengthen digital presence, and create compelling retail experiences.

Benoit Duverger

Creative Director, Brand Designer, Brand Strategist, +3

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I am a strategic and imaginative brand architect with two decades of experience shaping the visual and cultural identities of global brands across fashion and design. I’ve partnered with names like Loro Piana, Birkenstock 1774, Puma, and Pringle of Scotland to build coherent, desirable narratives that bridge heritage and modern relevance. I act as a guardian of image and story, leading global teams across campaigns, product, retail, and partnerships. I specialize in brand repositioning and 360° storytelling, guiding founders and teams to grow equity, strengthen digital presence, and create compelling retail experiences.…I am a strategic and imaginative brand architect with two decades of experience shaping the visual and cultural identities of global brands across fashion and design. I’ve partnered with names like Loro Piana, Birkenstock 1774, Puma, and Pringle of Scotland to build coherent, desirable narratives that bridge heritage and modern relevance. I act as a guardian of image and story, leading global teams across campaigns, product, retail, and partnerships. I specialize in brand repositioning and 360° storytelling, guiding founders and teams to grow equity, strengthen digital presence, and create compelling retail experiences.

Available to hire

I am a strategic and imaginative brand architect with two decades of experience shaping the visual and cultural identities of global brands across fashion and design. I’ve partnered with names like Loro Piana, Birkenstock 1774, Puma, and Pringle of Scotland to build coherent, desirable narratives that bridge heritage and modern relevance.

I act as a guardian of image and story, leading global teams across campaigns, product, retail, and partnerships. I specialize in brand repositioning and 360° storytelling, guiding founders and teams to grow equity, strengthen digital presence, and create compelling retail experiences.

Skills

Brand Identity

Presentation Design

Experience Level

Brand Identity

Expert

Presentation Design

Expert

Language

French

Fluent

German

Fluent

English

Fluent

Work Experience

Independent Brand Consultant | Venture Building & Strategic Projects at Independent Brand Consultant

March 1, 2025 - Present

Advises emerging and established fashion and design brands on brand architecture, product development, and visual communication. Defines positioning, narrative, and creative direction for new ventures. Guides founders on scaling equity, digital presence, and retail storytelling.

SVP Global Brand Strategy at P448

October 1, 2023 - December 1, 2024

Led global repositioning and creative direction for Italian sneaker label P448, launching the Session 01 premium category. Collaborated with product and marketing teams in Italy and New York. Developed new brand identity, campaign language, and retail and digital experience. Directed global visual campaign and digital rollout, elevating perception and desirability. Built the 10 Corso Como retail partnerships to strengthen positioning.

Senior Brand Consultant to the Board at Pringle of Scotland

December 1, 2022 - July 1, 2023

Led global brand relaunch, reasserting the Scottish heritage through a contemporary image platform. Shaped creative and communications strategy during ownership transition. Renewed collaborations with the art world and redefined brand narrative. Supported board on positioning, visual identity, and partnership pipeline.

VP Brand & Collaborations at AT.Kollektive | ECCO Leather

July 1, 2021 - November 1, 2022

Founded and launched AT.Kollektive, a global design platform linking ECCO Leather innovation with top fashion talents and leading architects. Defined brand identity, global communications, and DTC launch strategy. Built creative and production teams, instituted partnership governance model. Led collaborations with designers Natasha Ramsay, Bianca Saunders, Peter Do, Craig Green and architects Bernard Dubois and Anne Holtrop.

SVP Global Brand Image at Loro Piana

August 1, 2020 - June 1, 2021

Oversaw global image strategy and creative direction of the brand, blending timeless craftsmanship with contemporary storytelling. Acted as guardian of image across campaigns, product editing, and experiential activations. Launched Loro Piana × Il Pellicano Hotel capsule and summer campaign. Creative directed S/S 2021 global brand campaign photographed by Jamie Hawkesworth. Introduced 'Pastel Vicuna' initiative and refined visual codes for product and retail. Partnered with HQ teams to align creative, merchandising, and communications in a holistic 360° approach.

Global Marketing Director / Global Brand Strategy Director at Birkenstock

December 1, 2016 - June 1, 2021

Orchestrated the creation and expansion of Birkenstock 1774, the brand’s luxury division, while leading global marketing for the wider group. Defined positioning and narrative linking craft heritage with modern design. Led the Paris showroom opening and collaborations with Jil Sander, Valentino, Rick Owens, Manolo Blahnik, Il Pellicano, Proenza Schouler to exponential business growth and speed of sales. Directed global campaigns (Juergen Teller, Jack Davison) and showroom/retail activations in Paris, Milan, Berlin, New York, and Los Angeles. Conceived the Birkenstock Box mobile retail concept and global launch events. Oversaw international teams of up to 40 and 15 agencies, and significant global marketing and PR budgets. Established creative standards and governance for image and collaborations.

Founder & Managing Partner at BDV CREATIVE

June 1, 2013 - November 1, 2016

Founded creative agency in Zurich producing campaigns and brand platforms for fashion and design clients including Pringle of Scotland, Linck Ceramics, Zimmerli, Mercedes-Benz Fashion in collaboration with Roe Ethridge and Tilda Swinton.

Global Director of Communications / Managing Director at Pringle of Scotland

January 1, 2009 - December 31, 2013

Directed full-scale repositioning from Heritage Knitwear to Luxury Brand and modernization. Developed global communication and retail strategies. Led campaigns with Albert Watson, Ryan McGinley, and muse Tilda Swinton. Flagship stores opened in London, Shanghai, and Chengdu. Curated art collaborations with Hans Ulrich Obrist and Liam Gillick (Art Basel Miami). Reinstated the archive with the MA Fashion Course at Central Saint Martins.

Head of Global Public Relations / Creative Director of Brand Communications at PUMA

January 1, 2005 - December 31, 2009

Served on global steering committee, overseeing all communications strategy. Directed launches for Alexander McQueen × Puma and Nuala by Christy Turlington. Shaped global image positioning linking sport, design, and culture with the Black Station. Led international PR and partnerships during 2006 FIFA World Cup. Managed cross-market agency networks and creative development.