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I am a commercial professional with a strong background in fashion retail, sales, and operations management. I develop accounts, coordinate commercial initiatives, and support decision-making through data-driven analysis and structured follow-up. I bring hands-on retail credibility and a strategic mindset, with close ties to the textile and fashion industry. I thrive at turning insights into actionable growth initiatives, cross-functional collaboration, and nurturing strong stakeholder relationships.…I am a commercial professional with a strong background in fashion retail, sales, and operations management. I develop accounts, coordinate commercial initiatives, and support decision-making through data-driven analysis and structured follow-up. I bring hands-on retail credibility and a strategic mindset, with close ties to the textile and fashion industry. I thrive at turning insights into actionable growth initiatives, cross-functional collaboration, and nurturing strong stakeholder relationships.

Taika Jasmin Nurkkala

Brand Designer, Brand Strategist, Data Analyst, +2

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I am a commercial professional with a strong background in fashion retail, sales, and operations management. I develop accounts, coordinate commercial initiatives, and support decision-making through data-driven analysis and structured follow-up. I bring hands-on retail credibility and a strategic mindset, with close ties to the textile and fashion industry. I thrive at turning insights into actionable growth initiatives, cross-functional collaboration, and nurturing strong stakeholder relationships.…I am a commercial professional with a strong background in fashion retail, sales, and operations management. I develop accounts, coordinate commercial initiatives, and support decision-making through data-driven analysis and structured follow-up. I bring hands-on retail credibility and a strategic mindset, with close ties to the textile and fashion industry. I thrive at turning insights into actionable growth initiatives, cross-functional collaboration, and nurturing strong stakeholder relationships.

Available to hire

I am a commercial professional with a strong background in fashion retail, sales, and operations management. I develop accounts, coordinate commercial initiatives, and support decision-making through data-driven analysis and structured follow-up.

I bring hands-on retail credibility and a strategic mindset, with close ties to the textile and fashion industry. I thrive at turning insights into actionable growth initiatives, cross-functional collaboration, and nurturing strong stakeholder relationships.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Analyst at Exove (Rebl Group Oyj)

January 1, 2025 - Present

Analyst for a publicly listed group focused on sustainable growth by combining retail media, customer communication and digital omnichannel solutions. Primary strategic partner for executive leadership and commercial teams on data-driven questions; leads cross-functional initiatives; translates business challenges into analytical frameworks and action plans; communicates progress to senior stakeholders. Analyzed and reported business-critical data to support strategic decisions; co-developed a commercialization roadmap for data capabilities; contributed to a cross-company innovation group on mobility media.

Founder at Independent resale e-commerce startup (Kiuas Accelerator)

March 1, 2023 - June 1, 2024

Founded a resale e-commerce concept during Kiuas Accelerator, conducting market and user analysis, defining go-to-market strategy, branding and pitching. Participated in the EU-funded Baltic2Hand project to develop sustainable and circular business models with fashion/textile partners.

Store Manager at Varner Oy (Carlings)

April 1, 2022 - August 1, 2022

Managed a fashion retail store with full P&L responsibility, budgeting, sales targets, POS campaigns and operations. Led a seven-person team, improved store processes to enhance performance and efficiency, and implemented solutions for long-standing operational challenges.

Sales Support / Service Specialist Trainee at Sokos Department Store (Osuuskauppa Arina)

October 1, 2021 - January 1, 2022

Gained hands-on experience in internal communication, personnel & sales training, procurement processes, sales reporting, and logistics & online store operations. Supported quality management and administrative processes, enhancing operational efficiency and employee onboarding.

Retail Sales Representative at High-end fashion & interior department store

November 1, 2017 - April 1, 2022

Over 4.5 years of personal sales and customer service experience in a high-end department store. Built deep knowledge of retail operations, personal sales, product management, merchandising, inventory, and sales strategies; developed strong client relationships.

Real Estate Rental Agent at Kanava Tools Oy (Asuntokanava)

January 1, 2024 - December 31, 2025

Independently managed client portfolios across two northern Finnish cities (Oulu & Rovaniemi). Coordinated with clients and residents, created and executed marketing materials (photography and listings), and developed problem-solving and organizational skills for multi-stakeholder operations.