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I'm a Marketing, PR & Brand Partnerships professional with 10+ years of experience at the intersection of arts, culture, and luxury brands. I lead brand partnerships, campaigns, and digital growth across Asia, delivering measurable outcomes and stories that resonate with audiences. I also built an international violinist career, collaborating with Cartier, Dior, Omega, and Hennessy. I bridge creative storytelling with commercial strategy to help brands connect with culture.…I'm a Marketing, PR & Brand Partnerships professional with 10+ years of experience at the intersection of arts, culture, and luxury brands. I lead brand partnerships, campaigns, and digital growth across Asia, delivering measurable outcomes and stories that resonate with audiences. I also built an international violinist career, collaborating with Cartier, Dior, Omega, and Hennessy. I bridge creative storytelling with commercial strategy to help brands connect with culture.

Joshua Kua

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I'm a Marketing, PR & Brand Partnerships professional with 10+ years of experience at the intersection of arts, culture, and luxury brands. I lead brand partnerships, campaigns, and digital growth across Asia, delivering measurable outcomes and stories that resonate with audiences. I also built an international violinist career, collaborating with Cartier, Dior, Omega, and Hennessy. I bridge creative storytelling with commercial strategy to help brands connect with culture.…I'm a Marketing, PR & Brand Partnerships professional with 10+ years of experience at the intersection of arts, culture, and luxury brands. I lead brand partnerships, campaigns, and digital growth across Asia, delivering measurable outcomes and stories that resonate with audiences. I also built an international violinist career, collaborating with Cartier, Dior, Omega, and Hennessy. I bridge creative storytelling with commercial strategy to help brands connect with culture.

Available to hire

I’m a Marketing, PR & Brand Partnerships professional with 10+ years of experience at the intersection of arts, culture, and luxury brands. I lead brand partnerships, campaigns, and digital growth across Asia, delivering measurable outcomes and stories that resonate with audiences.

I also built an international violinist career, collaborating with Cartier, Dior, Omega, and Hennessy. I bridge creative storytelling with commercial strategy to help brands connect with culture.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Beginner

Work Experience

Creative Marketing, PR & Partnerships (Self-Employed) at Self-Employed (Asia Pacific)

January 1, 2016 - Present

Led partnerships with Cartier, Dior, Bulgari, Tiffany & Co., Omega, Ferrari, YSL, and Hennessy; Executed integrated campaigns across content, PR, and live brand activations; Grew digital platforms to 140K+ followers and 2M+ views; Directed shoots, performances, and cross-market campaigns across Asia; Secured media coverage in Harper’s BAZAAR, MTV Asia, Tatler, Lifestyle Asia; Produced high-performing content, including videos exceeding 1M views.

Brand Spokesperson & Campaign Talent at Beijing Tongrentang Co., Ltd.

January 1, 2016 - December 31, 2017

Represented brand across campaigns, media, and live events; Delivered audience engagement through performance-led activations; Collaborated with marketing teams on campaign alignment and messaging.