I'm Leanna, a senior marketing and brand professional with 14+ years of experience delivering end-to-end marketing strategy, communications, and brand development across both B2B and B2C. I’m CIM-qualified and skilled at aligning marketing activity to commercial outcomes, including lead generation, market expansion, and senior stakeholder engagement. I care as much about how things look as how they perform, ensuring brand, messaging and execution work together to deliver real impact. My background in graphic design informs a practical, end-to-end approach. I’ve led brand transformations, managed cross-functional teams, and collaborated with senior leaders to drive growth. I bring hands-on delivery combined with strategic thinking to deliver measurable results and strong brand equity.

Leanna Giles - Leggett

I'm Leanna, a senior marketing and brand professional with 14+ years of experience delivering end-to-end marketing strategy, communications, and brand development across both B2B and B2C. I’m CIM-qualified and skilled at aligning marketing activity to commercial outcomes, including lead generation, market expansion, and senior stakeholder engagement. I care as much about how things look as how they perform, ensuring brand, messaging and execution work together to deliver real impact. My background in graphic design informs a practical, end-to-end approach. I’ve led brand transformations, managed cross-functional teams, and collaborated with senior leaders to drive growth. I bring hands-on delivery combined with strategic thinking to deliver measurable results and strong brand equity.

Available to hire

I’m Leanna, a senior marketing and brand professional with 14+ years of experience delivering end-to-end marketing strategy, communications, and brand development across both B2B and B2C. I’m CIM-qualified and skilled at aligning marketing activity to commercial outcomes, including lead generation, market expansion, and senior stakeholder engagement. I care as much about how things look as how they perform, ensuring brand, messaging and execution work together to deliver real impact.

My background in graphic design informs a practical, end-to-end approach. I’ve led brand transformations, managed cross-functional teams, and collaborated with senior leaders to drive growth. I bring hands-on delivery combined with strategic thinking to deliver measurable results and strong brand equity.

See more

Language

English
Fluent

Work Experience

Senior Marketing Communications Manager (Head of Marketing cover - 18 months) at Altia Intel
June 1, 2022 - Present
Own the Altia brand messaging and visual identity, act as brand subject matter expert, lead internal and external communications strategies, manage Events and Internal Comms Coordinator and Digital Marketing Manager, oversee web and social content strategy, build brand presence in global markets, manage the company-wide marketing budget, and prepare board update content.
Marketing and Brand Manager at Altia Intel
March 1, 2022 - June 30, 2022
Own the Altia brand experience, produce compelling marketing content across channels, develop digital marketing with third parties to support the sales team, and align activities to lead generation and regional market drivers.
Founder and Marketing Consultant at Lilypad Designs
January 1, 2020 - Present
Provide strategic marketing and brand consultancy to SMEs, leading end-to-end brand strategy and execution across digital, social, and print; develop SEO-led website content and campaigns to drive inbound enquiries; advise senior stakeholders on market positioning and growth opportunities.
Creative Services Manager, EU at Equifax
January 1, 2017 - December 31, 2022
Manage UK and European brand identities, oversee acquisitions from a brand perspective, develop phased rebranding approaches, and provide design and campaign support across the organisation to ensure consistent brand application.
Brand and Marketing Executive at TDX Group
January 1, 2014 - December 31, 2017
Own branding for Indesser, including brand identity, guidelines, and assets; develop branding across digital and print, support internal campaigns and events, and contribute to acquisition-related branding strategy.
Design and Marketing Assistant at TDX Group
January 1, 2012 - December 31, 2014
Support the delivery of marketing campaigns and events, produce marketing collateral across print and digital, and assist with branding for fundraising events and stakeholder communications.

Education

Level 2 SAIL Leadership and Team Skills Course at Nottingham College
January 1, 2023 - April 14, 2026
CIM professional certificate in Marketing at Nottingham Trent University
January 1, 2013 - December 31, 2014
BA(Hons) Graphic Design and Photography at DeMontfort University
January 1, 2008 - December 31, 2011

Qualifications

CIM Marketing and Brand Strategy
January 1, 2024 - April 14, 2026
CIM Marketing and Brand Strategy
January 1, 2024 - April 14, 2026
Level 2 SAIL Leadership and Team Skills Course
January 1, 2023 - April 14, 2026
CIM professional certificate in Marketing
January 1, 2013 - December 31, 2014

Industry Experience

Professional Services, Media & Entertainment, Education, Software & Internet