Available to hire
Hi, I’m Preethi, a marketing professional based in Bengaluru with a focus on marketing operations, GTM strategy, and CRM-driven engagement. I enjoy turning data into actionable campaigns and collaborating with cross-functional teams to drive measurable results. I’m passionate about optimizing campaigns, building strong customer journeys, and continuously learning new tools to deliver value for B2B brands.
Skills
Experience Level
Expert
Intermediate
Language
English
Fluent
Kannada
Fluent
Hindi
Fluent
Telugu
Fluent
Tamil
Intermediate
Work Experience
Marketing & CRM Executive at EIA Diamonds
July 1, 2024 - March 1, 2026Managed customer lifecycle and lead segmentation using Zoho CRM to support targeted marketing communication. Assisted in planning and executing promotional campaigns aligned with customer behaviour insights. Coordinated WhatsApp and CRM-based engagement campaigns using WATI. Maintained structured lead pipelines to improve follow-up consistency and engagement tracking. Collaborated with the marketing team to plan promotional activities, assist in content ideas and ensure campaigns were aligned with customer behaviour trends.
Marketing Executive (Project-Based) at Bluetuff Digital Private Limited
December 1, 2024 - PresentExecuted LinkedIn content strategies for B2B brands and founders to improve visibility and audience engagement. Conducted ICP research and refined GTM messaging to improve targeting accuracy and campaign relevance. Helped manage social media by writing LinkedIn posts, scheduling content and maintaining regular posting. Gained hands-on experience in marketing automation, ABM and performance analytics. Worked on 10+ client projects, supporting various aspects such as strategy, execution and campaign management.
Marketing (Internship) at Inspire Consultants
November 1, 2024 - November 1, 2024Researched marketing frameworks and content strategies to support campaign planning.
Education
Bachelor of Business Administration at Christ Academy Institute for Advanced Studies
September 1, 2022 - May 1, 2025Qualifications
Fundamental AI Concepts
January 1, 2024 - April 14, 2026Excel Skills for Business
January 1, 2024 - April 14, 2026Professional Skills Development
January 1, 2024 - April 14, 2026Industry Experience
Professional Services, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Intermediate
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