I'm Ashton Woodruff, a creative and analytical social media and visual storytelling specialist with hands-on experience supporting editorial, brand, and live-event content across fast-paced environments. I'm an accomplished photo editor and media coordinator with a deep understanding of Instagram, TikTok, YouTube, and real-time publishing workflows, combining strong creative writing, audience-first storytelling, and performance awareness. I thrive in cross-functional teams, mentor photographers, and bring a team-first mindset with extreme attention to detail, fueled by a passion for entertainment, television, and mission-driven storytelling.

Ashton Woodruff

I'm Ashton Woodruff, a creative and analytical social media and visual storytelling specialist with hands-on experience supporting editorial, brand, and live-event content across fast-paced environments. I'm an accomplished photo editor and media coordinator with a deep understanding of Instagram, TikTok, YouTube, and real-time publishing workflows, combining strong creative writing, audience-first storytelling, and performance awareness. I thrive in cross-functional teams, mentor photographers, and bring a team-first mindset with extreme attention to detail, fueled by a passion for entertainment, television, and mission-driven storytelling.

Available to hire

I’m Ashton Woodruff, a creative and analytical social media and visual storytelling specialist with hands-on experience supporting editorial, brand, and live-event content across fast-paced environments.

I’m an accomplished photo editor and media coordinator with a deep understanding of Instagram, TikTok, YouTube, and real-time publishing workflows, combining strong creative writing, audience-first storytelling, and performance awareness. I thrive in cross-functional teams, mentor photographers, and bring a team-first mindset with extreme attention to detail, fueled by a passion for entertainment, television, and mission-driven storytelling.

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Language

English
Fluent

Work Experience

Media Coordinator at The Appalachian News Organization
August 1, 2022 - May 1, 2025
Directed visual coverage for 150+ editorial stories and 10 print editions, assigning photographers, editing images, and writing accurate, engaging captions aligned with editorial voice. Improved turnaround speed for live events with same-day delivery for sports and cultural coverage by implementing efficient shooting, wireless file transmission, and rapid editing workflows. Strengthened cross-team collaboration by coordinating daily with writers, editors, and external organizations. Mentored and developed a team of photographers, improving technical quality and consistency of submissions through workshops, critiques, and one-on-one feedback sessions.
Media Coordinator at Teens Westward Bound
June 1, 2025 - Present
Led daily storytelling across digital platforms for the program, driving consistent audience engagement from families and stakeholders. Guided teams in writing and publishing daily blog-style social updates.
Media Coordinator & Girls Counselor at Yosemite Sierra Summer Camp
June 1, 2023 - August 1, 2025
Produced daily multimedia recap content, ensuring on-time delivery for every camp session by capturing, editing, and publishing photos and videos for fast-moving activities. Supported social-style storytelling for large audiences, tailoring content pacing, tone, and visuals for digital consumption. Led and managed a three-person media team, assigning roles, reviewing assets, and maintaining production timelines.

Education

Bachelor of Arts in Media in Criminal Justice, Social Work at Appalachian State University
January 11, 2030 - April 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education