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I'm Brooke Heller, a Sales Marketing & Brand Manager driving growth for consumer-facing brands in beverages, hospitality, and lifestyle spaces. I specialize in data-driven marketing strategies, experiential activations, and cross-functional campaigns that boost brand visibility and consumer loyalty. I blend storytelling with analytics to deliver ROI-positive results, collaborating with retailers, distributors, and creative partners to craft authentic brand experiences across digital, in-store, and live events.…I'm Brooke Heller, a Sales Marketing & Brand Manager driving growth for consumer-facing brands in beverages, hospitality, and lifestyle spaces. I specialize in data-driven marketing strategies, experiential activations, and cross-functional campaigns that boost brand visibility and consumer loyalty. I blend storytelling with analytics to deliver ROI-positive results, collaborating with retailers, distributors, and creative partners to craft authentic brand experiences across digital, in-store, and live events.

Brooke Heller

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I'm Brooke Heller, a Sales Marketing & Brand Manager driving growth for consumer-facing brands in beverages, hospitality, and lifestyle spaces. I specialize in data-driven marketing strategies, experiential activations, and cross-functional campaigns that boost brand visibility and consumer loyalty. I blend storytelling with analytics to deliver ROI-positive results, collaborating with retailers, distributors, and creative partners to craft authentic brand experiences across digital, in-store, and live events.…I'm Brooke Heller, a Sales Marketing & Brand Manager driving growth for consumer-facing brands in beverages, hospitality, and lifestyle spaces. I specialize in data-driven marketing strategies, experiential activations, and cross-functional campaigns that boost brand visibility and consumer loyalty. I blend storytelling with analytics to deliver ROI-positive results, collaborating with retailers, distributors, and creative partners to craft authentic brand experiences across digital, in-store, and live events.

Available to hire

I’m Brooke Heller, a Sales Marketing & Brand Manager driving growth for consumer-facing brands in beverages, hospitality, and lifestyle spaces. I specialize in data-driven marketing strategies, experiential activations, and cross-functional campaigns that boost brand visibility and consumer loyalty.

I blend storytelling with analytics to deliver ROI-positive results, collaborating with retailers, distributors, and creative partners to craft authentic brand experiences across digital, in-store, and live events.

Skills

Branding

Copywriting

Photo

Experience Level

Branding

Expert

Copywriting

Expert

Photo

Intermediate

Work Experience

Area Marketing & Sales Manager at OLIPOP

July 1, 2024 - Present

Manage brand presence and retail marketing execution across the San Diego region, driving awareness for OLIPOP’s better-for-you beverage portfolio. Partner with regional and national retailers to launch new SKUs and secure expanded placements, supporting multi-channel campaign rollouts. Lead community activations and sampling events, increasing brand engagement by 30% and strengthening customer loyalty. Collaborate with marketing and field teams to ensure consistent brand storytelling across digital, in-store, and experiential touchpoints. Analyze performance data to optimize campaigns and inform territory-level marketing strategies. Foster strategic distributor and retail partnerships to ensure alignment between marketing objectives and sales performance.

Freelance Marketing & Content Consultant at Freelance / Remote

January 1, 2020 - Present

Develop and execute digital marketing strategies for small businesses and startups in hospitality and retail sectors. Established and grew online communities for clients including Flohana Surf Schools and Perks Cafe, achieving up to 60% audience growth in 90 days. Conceptualized and produced short-form video content and photography, boosting engagement and conversion across social media and e-commerce platforms. Designed a customer rewards program via Squarespace that increased repeat patronage by 25%. Directed branding and creative production for Sydney’s Eye Photography, managing lighting, styling, and post-production.

Sales & Events Marketing Manager at Bivouac Ciderworks

January 1, 2021 - January 1, 2023

Directed integrated marketing and event campaigns across multiple territories, growing brand recognition and driving product trial. Spearheaded 20+ experiential activations, including festivals and sponsorships, increasing local market share and foot traffic. Partnered with the marketing team to launch seasonal campaigns, coordinating content creation and influencer collaborations. Produced engaging copy for digital assets, sales collateral, and social content to align with brand voice and seasonal messaging. Regularly analyzed campaign data and sales metrics to identify opportunities for improved targeting and conversion.

Assistant Taproom & Marketing Manager at Florida Beer Co.

January 1, 2020 - January 1, 2021

Oversaw social media strategy, content planning, and community management, resulting in a 40% increase in online engagement. Coordinated cross-platform campaigns promoting limited-edition product drops and taproom events. Collaborated with designers, influencers, and photographers to enhance brand consistency and storytelling. Tracked performance analytics to refine posting schedules and ad targeting, improving ROI on marketing spend.

Marketing & Cafe Manager at Perks Cafe

January 1, 2019 - January 1, 2020

Created and implemented local marketing campaigns and seasonal promotions, increasing customer visits and average spend. Managed vendor relations, team training, and customer service, ensuring brand alignment across all touchpoints. Designed in-store visuals and collaborated on menu innovations that elevated the overall brand experience.

Event Marketing Intern at Weddings With a Twist

January 1, 2019 - January 1, 2019

Supported event marketing and client relations for weddings and community fundraisers. Created social media content and marketing materials that improved client engagement and lead generation. Coordinated with vendors and creatives to ensure cohesive brand presentation across event experiences.