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Hi, I’m Nancy— a marketing professional with over six years of experience in B2B software and infrastructure sectors. I specialize in multi‑channel demand generation, CRM, data analytics, and cross‑functional collaboration with product, sales and events teams to drive pipeline and revenue. I excel at turning complex technology into clear messaging, and I’m comfortable working across social media planning, content creation, and events to support business goals. I’ve collaborated closely with teams at Bentley Systems and Resato Hydrogen Technology, and I’m currently building on my foundations in Europe’s vibrant tech ecosystem. I enjoy translating technical concepts into practical campaigns, optimizing campaigns with data, and helping grow brands through thoughtful strategy and hands‑on execution.…Hi, I’m Nancy— a marketing professional with over six years of experience in B2B software and infrastructure sectors. I specialize in multi‑channel demand generation, CRM, data analytics, and cross‑functional collaboration with product, sales and events teams to drive pipeline and revenue. I excel at turning complex technology into clear messaging, and I’m comfortable working across social media planning, content creation, and events to support business goals. I’ve collaborated closely with teams at Bentley Systems and Resato Hydrogen Technology, and I’m currently building on my foundations in Europe’s vibrant tech ecosystem. I enjoy translating technical concepts into practical campaigns, optimizing campaigns with data, and helping grow brands through thoughtful strategy and hands‑on execution.

Nancy Vanlalhmuaki

Content Strategist, Growth Marketer, Marketing Strategist, +5

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Hi, I’m Nancy— a marketing professional with over six years of experience in B2B software and infrastructure sectors. I specialize in multi‑channel demand generation, CRM, data analytics, and cross‑functional collaboration with product, sales and events teams to drive pipeline and revenue. I excel at turning complex technology into clear messaging, and I’m comfortable working across social media planning, content creation, and events to support business goals. I’ve collaborated closely with teams at Bentley Systems and Resato Hydrogen Technology, and I’m currently building on my foundations in Europe’s vibrant tech ecosystem. I enjoy translating technical concepts into practical campaigns, optimizing campaigns with data, and helping grow brands through thoughtful strategy and hands‑on execution.…Hi, I’m Nancy— a marketing professional with over six years of experience in B2B software and infrastructure sectors. I specialize in multi‑channel demand generation, CRM, data analytics, and cross‑functional collaboration with product, sales and events teams to drive pipeline and revenue. I excel at turning complex technology into clear messaging, and I’m comfortable working across social media planning, content creation, and events to support business goals. I’ve collaborated closely with teams at Bentley Systems and Resato Hydrogen Technology, and I’m currently building on my foundations in Europe’s vibrant tech ecosystem. I enjoy translating technical concepts into practical campaigns, optimizing campaigns with data, and helping grow brands through thoughtful strategy and hands‑on execution.

Available to hire

Hi, I’m Nancy— a marketing professional with over six years of experience in B2B software and infrastructure sectors. I specialize in multi‑channel demand generation, CRM, data analytics, and cross‑functional collaboration with product, sales and events teams to drive pipeline and revenue. I excel at turning complex technology into clear messaging, and I’m comfortable working across social media planning, content creation, and events to support business goals.

I’ve collaborated closely with teams at Bentley Systems and Resato Hydrogen Technology, and I’m currently building on my foundations in Europe’s vibrant tech ecosystem. I enjoy translating technical concepts into practical campaigns, optimizing campaigns with data, and helping grow brands through thoughtful strategy and hands‑on execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Dutch

Beginner

Work Experience

Marketing Intern at Resato Hydrogen Technology

September 1, 2025 - February 28, 2026

In-depth competitor and market analysis across 11 competitors to identify positioning and communication opportunities. Developed a hydrogen knowledge base to support internal teams and external learning initiatives. Supported social media and content planning through competitive communications scans. Assisted sales team by qualifying inbound leads and preparing visual materials for client pitches. Supported events and campaigns through lead research, supplier sourcing, and event coordination.

Marketing Operations Specialist at Bentley Systems

November 1, 2022 - August 31, 2024

Executed multi-channel demand generation campaigns supporting Bentley's software portfolio, including paid media, events, and regional digital programs. Partnered closely with regional marketers, sales, and event teams to align campaigns with pipeline and revenue goals. Supported product-focused campaigns by validating target audiences, messaging alignment, and lead attribution across LinkedIn, Google Ads, and Facebook. Maintained Power BI dashboards to provide sales and marketing teams with visibility into campaign performance and lead flow. Played a key role in maintaining clean, reliable marketing and CRM data to support reporting and decision-making.

Marketing & Sales Operations at Bentley Systems

December 2, 2017 - February 29, 2020

Supported marketing and sales operations through accurate CRM data management, workflow coordination. Conducted follow-up calls for events and renewals, contributing to customer engagement and retention efforts. Assisted with product-related documentation and content preparation, supporting internal teams.