I'm a marketing professional with over six years of experience working on B2B software and industrial infrastructure projects. I specialize in demand generation, campaign management, market research, and sales enablement. I turn complex technical products into clear, actionable messaging and collaborate closely with product, sales, and regional marketing teams across EMEA and APAC. I'm passionate about building data-driven campaigns across multi-channel programs (paid media, email, events) and translating insights into measurable outcomes. I thrive in fast-paced, collaborative environments and enjoy turning ideas into scalable growth strategies.

Nancy Vanlalhmuaki

I'm a marketing professional with over six years of experience working on B2B software and industrial infrastructure projects. I specialize in demand generation, campaign management, market research, and sales enablement. I turn complex technical products into clear, actionable messaging and collaborate closely with product, sales, and regional marketing teams across EMEA and APAC. I'm passionate about building data-driven campaigns across multi-channel programs (paid media, email, events) and translating insights into measurable outcomes. I thrive in fast-paced, collaborative environments and enjoy turning ideas into scalable growth strategies.

Available to hire

I’m a marketing professional with over six years of experience working on B2B software and industrial infrastructure projects. I specialize in demand generation, campaign management, market research, and sales enablement. I turn complex technical products into clear, actionable messaging and collaborate closely with product, sales, and regional marketing teams across EMEA and APAC.

I’m passionate about building data-driven campaigns across multi-channel programs (paid media, email, events) and translating insights into measurable outcomes. I thrive in fast-paced, collaborative environments and enjoy turning ideas into scalable growth strategies.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Advanced
Dutch
Beginner

Work Experience

Marketing Intern at Resato Hydrogen Technology
September 1, 2025 - February 28, 2026
In-depth competitor and market analysis across 11 competitors to identify positioning and communication opportunities. Developed a hydrogen knowledge base to support internal teams and external learning initiatives. Supported social media and content planning through competitive communications scans. Assisted sales team by qualifying inbound leads and preparing visual materials for client pitches. Supported events and campaigns through lead research, supplier sourcing, and event coordination.
Marketing Operations Specialist at Bentley Systems
November 1, 2022 - August 31, 2024
Executed multi-channel demand generation campaigns supporting Bentley's software portfolio, including paid media, events, and regional digital programs. Partnered closely with regional marketers, sales, and event teams to align campaigns with pipeline and revenue goals. Supported product-focused campaigns by validating target audiences, messaging alignment, and lead attribution across LinkedIn, Google Ads, and Facebook. Maintained Power BI dashboards to provide sales and marketing teams with visibility into campaign performance and lead flow. Played a key role in maintaining clean, reliable marketing and CRM data to support reporting and decision-making.
Marketing & Sales Operations at Bentley Systems
December 2, 2017 - February 29, 2020
Supported marketing and sales operations through accurate CRM data management, workflow coordination. Conducted follow-up calls for events and renewals, contributing to customer engagement and retention efforts. Assisted with product-related documentation and content preparation, supporting internal teams.

Education

Bachelor of Business Administration at Tilak Maharashtra University, Pune, India
January 1, 2016 - December 31, 2019
Post Graduate Diploma in Business Administration at Symbiosis International University, Pune, India
September 1, 2024 - December 31, 2025
Master in International Business & Management at Hanze University, Groningen, Netherlands
January 11, 2030 - April 14, 2026

Qualifications

Graduate Diploma in Business Administration
January 1, 2019 - December 31, 2021
Sales Cloud Certification: SCC 001 - Manage Accounts and Contacts
January 11, 2030 - April 14, 2026
Strategic Network Design (AIIMS)
January 11, 2030 - April 14, 2026
Introduction to Supply Chain Management
January 11, 2030 - April 14, 2026
Mastering Supply Chain & Logistics Management
January 11, 2030 - April 14, 2026

Industry Experience

Software & Internet, Manufacturing, Professional Services, Media & Entertainment