I’m a 28-year-old Campaign Director based in Stockholm, Sweden, working at Cure Media, where I lead influencer marketing campaigns for L’Oréal Paris. I have a broad background in influencer marketing, social media platforms, event production, PR, and UGC creation, enabling me to deliver creative, integrated, and result-driven campaigns.

Ida Pettersson

I’m a 28-year-old Campaign Director based in Stockholm, Sweden, working at Cure Media, where I lead influencer marketing campaigns for L’Oréal Paris. I have a broad background in influencer marketing, social media platforms, event production, PR, and UGC creation, enabling me to deliver creative, integrated, and result-driven campaigns.

Available to hire

I’m a 28-year-old Campaign Director based in Stockholm, Sweden, working at Cure Media, where I lead influencer marketing campaigns for L’Oréal Paris.

I have a broad background in influencer marketing, social media platforms, event production, PR, and UGC creation, enabling me to deliver creative, integrated, and result-driven campaigns.

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Language

Swedish
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Campaign Coordinator at Cure Media
November 1, 2024 - April 1, 2025
Produce websites, digital pictures, and logos with functional designs; typography, color theory, design and layout; proficient in Adobe Creative Suite and Acrobat.
Senior Influencer Marketing Specialist at Estrid Studios AB
June 1, 2022 - February 1, 2024
Led influencer marketing campaigns; performance marketing (SEO + SEM); content creation, copywriting, keyword optimization, and user experience; managed Google Ads and Analytics; SEO-focused initiatives.
SEO Intern at Estrid Studios AB
August 1, 2021 - January 1, 2022
Specialising within marketing, management, economics and sales.
SEO Intern at NA-KD Fashion
August 1, 2021 - January 1, 2022
SEO internship focusing on marketing, management, economics and sales; contributed to keyword optimization, content strategy and site performance.
Campaign Director at Cure Media
April 1, 2025 - Present
Lead end-to-end influencer marketing campaigns across Nordic A&I initiatives for major brands (e.g., L’Oréal Paris), including developing creative concepts and briefs, KPI-driven analysis, and final reporting. Serve as the main client contact, ensuring seamless communication and strategic alignment, and manage campaign execution to deliver high-quality, on-time results across Nordic markets.

Education

Bachelor of Science in Marketing Management at Linnaeus University
January 1, 2019 - January 1, 2022
High School Diploma - Economics and Law, Entrepreneurship (Ung Företagsamhet) at Swedish School
January 1, 2013 - January 1, 2016
High School Exchange Year at Swedish School in London
January 1, 2014 - January 1, 2015
Bachelor of Science in Marketing Management at Linnaeus University
January 1, 2019 - January 1, 2022
High School Diploma in Economics and Law at Swedish School in London
January 1, 2013 - January 1, 2016
Bachelor of Science in Marketing Management at Linnaeus University
January 1, 2019 - January 1, 2022
High School Exchange Year at Swedish School in London
January 1, 2014 - January 1, 2015
High School Diploma (Economics and Law) at Swedish School in London
January 1, 2013 - January 1, 2016
Exchange Year at Swedish School in London
January 1, 2014 - January 1, 2015
Bild och grafisk design för webbben at Linnaeus University
January 1, 2024 - June 1, 2024
Bachelor of Science in Marketing Management at Linnaeus University
January 1, 2019 - January 1, 2022
Graphic Design for the Web (15 hp) at Linnaeus University
January 1, 2024 - June 1, 2024
High School Diploma (Economics and Law; Entrepreneurship) at Swedish School in London
January 1, 2013 - January 1, 2016
Bachelor of Science in Marketing Management at Linnaeus University
January 1, 2019 - January 1, 2022
High School Diploma at Gymnasium, Sweden
January 1, 2013 - January 1, 2016

Qualifications

High School Diploma
January 1, 2013 - January 1, 2016
Bachelor of Science in Marketing Management
January 1, 2019 - January 1, 2022
International Key Account Management 15 hp
August 1, 2021 - January 1, 2022
Entrepreneurship (Ung Företagsamhet)
January 1, 2013 - January 1, 2013
Exchange Year
January 1, 2014 - January 1, 2015

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Consumer Goods