Consulting B2B SaaS leadership teams on scaling pipeline and revenue with clarity. Partnering with CEOs and leadership to establish scalable systems for growth. Led ICP-focused ABM campaigns to increase SALs and opportunities by up to 200% while maintaining a healthy, AI- and automation-enabled funnel.

Digital Marketer at Interval

November 1, 2023 - May 1, 2024

Led PPC and SEO strategy and execution for a Fintech SaaS startup, increasing pipeline volume by 400%. Steered sales enablement with ABM and exceeded revenue targets by $100,000 quarterly by collaborating with Sales and Customer Success using email marketing, pitch decks, white papers, blogs, landing pages, forms, and assets.

Digital Marketing Director at Content Development Pros (Logicose)

April 1, 2021 - November 1, 2023

Strategic planning and tactical execution of digital marketing strategies for B2B SaaS clients. Successful inbound marketing project management for US, Canada, UK, and Australia clients, leading to +15% YoY conversions, with a marketing budget of $4M per year.

Growth Marketing Manager at TotalEnergies

April 1, 2019 - April 1, 2021

Led multi-channel demand gen and B2B marketing strategies for 25 service stations, driving annual growth of 10% to $250M.

Digital Marketing Manager at Tecno Pack Industries

April 1, 2014 - April 1, 2019

Built the marketing engine for a B2B automotive parts manufacturer, generating annual growth of $500,000. Revamped website UI/UX and implemented GA4, Google Search Console, and heatmap-driven insights, accelerating European traffic by 200% in 1 year.