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Hi there! I’m Katie Yokel, a Senior Graphic Designer with 15+ years of experience crafting print design, catalog production, and high-volume marketing assets. I’m passionate about building scalable layout systems, translating complex data into clear visual narratives, and maintaining brand consistency across cross-functional programs. I’m continuously learning and expanding into digital, motion, and emerging technologies to elevate storytelling and production efficiency. I thrive in collaborative environments, delivering press-ready materials under tight deadlines and ensuring meticulous QA/QC throughout end-to-end production. I enjoy mentoring teammates, partnering with merchandising, marketing, and product teams, and exploring new tools—from motion design to AI-assisted workflows—to stay ahead in the field.…Hi there! I’m Katie Yokel, a Senior Graphic Designer with 15+ years of experience crafting print design, catalog production, and high-volume marketing assets. I’m passionate about building scalable layout systems, translating complex data into clear visual narratives, and maintaining brand consistency across cross-functional programs. I’m continuously learning and expanding into digital, motion, and emerging technologies to elevate storytelling and production efficiency. I thrive in collaborative environments, delivering press-ready materials under tight deadlines and ensuring meticulous QA/QC throughout end-to-end production. I enjoy mentoring teammates, partnering with merchandising, marketing, and product teams, and exploring new tools—from motion design to AI-assisted workflows—to stay ahead in the field.

Katie Yokel

Graphic Designer, Art Director, Designer, +2

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Hi there! I’m Katie Yokel, a Senior Graphic Designer with 15+ years of experience crafting print design, catalog production, and high-volume marketing assets. I’m passionate about building scalable layout systems, translating complex data into clear visual narratives, and maintaining brand consistency across cross-functional programs. I’m continuously learning and expanding into digital, motion, and emerging technologies to elevate storytelling and production efficiency. I thrive in collaborative environments, delivering press-ready materials under tight deadlines and ensuring meticulous QA/QC throughout end-to-end production. I enjoy mentoring teammates, partnering with merchandising, marketing, and product teams, and exploring new tools—from motion design to AI-assisted workflows—to stay ahead in the field.…Hi there! I’m Katie Yokel, a Senior Graphic Designer with 15+ years of experience crafting print design, catalog production, and high-volume marketing assets. I’m passionate about building scalable layout systems, translating complex data into clear visual narratives, and maintaining brand consistency across cross-functional programs. I’m continuously learning and expanding into digital, motion, and emerging technologies to elevate storytelling and production efficiency. I thrive in collaborative environments, delivering press-ready materials under tight deadlines and ensuring meticulous QA/QC throughout end-to-end production. I enjoy mentoring teammates, partnering with merchandising, marketing, and product teams, and exploring new tools—from motion design to AI-assisted workflows—to stay ahead in the field.

Available to hire

Hi there! I’m Katie Yokel, a Senior Graphic Designer with 15+ years of experience crafting print design, catalog production, and high-volume marketing assets. I’m passionate about building scalable layout systems, translating complex data into clear visual narratives, and maintaining brand consistency across cross-functional programs. I’m continuously learning and expanding into digital, motion, and emerging technologies to elevate storytelling and production efficiency.

I thrive in collaborative environments, delivering press-ready materials under tight deadlines and ensuring meticulous QA/QC throughout end-to-end production. I enjoy mentoring teammates, partnering with merchandising, marketing, and product teams, and exploring new tools—from motion design to AI-assisted workflows—to stay ahead in the field.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Work Experience

Senior Graphic Designer at Specialty Commerce Corp.

June 1, 2020 - April 1, 2025

Promoted to direct large-scale catalog production and integrated marketing design initiatives for multiple national brands, improving visual consistency and streamlining cross-functional workflows through scalable layout systems. Led end-to-end design and production of 20+ multi-page catalogs annually, building modular templates and standardized frameworks that strengthened brand consistency and reduced production timelines. Managed vendor coordination, QA/QC, and version control to ensure accuracy and on-time delivery during peak seasons; collaborated with merchandising, marketing, and product teams to translate data into clear visual narratives across catalogs, proposals, and multi-channel assets; contributed to evolving brand standards across initiatives.

Graphic Designer at Specialty Commerce Corp.

October 1, 2012 - May 1, 2020

Directed the design and production of catalogs and integrated marketing collateral, focusing on consistency and efficiency. Built scalable layout systems that supported seasonal launches and cross-functional initiatives; contributed to brand standards and ensured accuracy across print and digital assets.

Graphic Designer / Marketing Support at Spectrum Lighting

April 1, 2008 - July 1, 2012

Managed layout and ongoing updates for a modular 300+ page technical catalog covering 10+ product lines, maintaining strict accuracy across detailed product specifications. Translated complex engineering documentation into clear marketing materials, diagrams, and product visuals; led structured content review cycles with sales, engineering, and marketing to ensure technical accuracy prior to print release. Designed catalogs, trade show graphics, and technical product materials; retouched and prepared product photography for catalogs, trade shows, and documentation to ensure color accuracy and consistent brand presentation.