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I'm a London-based Strategic Marketing and Customer Success professional with five years of experience scaling brand presence and driving product adoption across EMEA markets. I specialize in translating complex customer insights into marketing programs within the SaaS and luxury industries, and I excel at aligning global priorities with local market needs by coordinating multi-regional initiatives that bridge products and regional user ecosystems. Fluent in English, French, and Italian, I also maintain conversational Spanish and Russian.…I'm a London-based Strategic Marketing and Customer Success professional with five years of experience scaling brand presence and driving product adoption across EMEA markets. I specialize in translating complex customer insights into marketing programs within the SaaS and luxury industries, and I excel at aligning global priorities with local market needs by coordinating multi-regional initiatives that bridge products and regional user ecosystems. Fluent in English, French, and Italian, I also maintain conversational Spanish and Russian.

Carla Raoult-Santoni

PRO

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I'm a London-based Strategic Marketing and Customer Success professional with five years of experience scaling brand presence and driving product adoption across EMEA markets. I specialize in translating complex customer insights into marketing programs within the SaaS and luxury industries, and I excel at aligning global priorities with local market needs by coordinating multi-regional initiatives that bridge products and regional user ecosystems. Fluent in English, French, and Italian, I also maintain conversational Spanish and Russian.…I'm a London-based Strategic Marketing and Customer Success professional with five years of experience scaling brand presence and driving product adoption across EMEA markets. I specialize in translating complex customer insights into marketing programs within the SaaS and luxury industries, and I excel at aligning global priorities with local market needs by coordinating multi-regional initiatives that bridge products and regional user ecosystems. Fluent in English, French, and Italian, I also maintain conversational Spanish and Russian.

Available to hire

London, United Kingdom

I’m a London-based Strategic Marketing and Customer Success professional with five years of experience scaling brand presence and driving product adoption across EMEA markets. I specialize in translating complex customer insights into marketing programs within the SaaS and luxury industries, and I excel at aligning global priorities with local market needs by coordinating multi-regional initiatives that bridge products and regional user ecosystems. Fluent in English, French, and Italian, I also maintain conversational Spanish and Russian.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Italian

Fluent

Spanish; Castilian

Intermediate

Russian

Intermediate

Work Experience

EMEA Customer Success Associate and Marketing Lead at Alida

May 1, 2025 - Present

Directly owning a £870K ARR portfolio of 11 enterprise accounts across the EMEA, while providing strategic support for partner accounts in Germany and France. Secured £150K in contract renewals and identified £35K in account expansions through proactive value-mapping and strategic GTM initiatives for 2025. Spearheaded EMEA marketing strategy by producing 5 high-impact market research events, 1 pan-European webinar, and 2 Customer Advisory Groups, resulting in a 22% increase in regional community engagement. Achieved a 100% retention rate across Tier-1 and 2 accounts by translating complex technical capabilities into business-value frameworks.

Marketing & Communications Consultant at Various Clients

September 1, 2024 - Present

Partnered with 4+ hospitality and lifestyle startups to redefine GTM strategies, leading to a cohesive brand identity and a 15% increase in lead generation. Developed full-funnel communication plans that achieved a 40% growth in organic social engagement through high-status visual storytelling and 'maker' execution. Delivered end-to-end marketing assets with zero internal dependencies, enabling early-stage founders to accelerate market entry.

Brand Strategy and Content Manager at Fundamental Hospitality

February 1, 2024 - November 1, 2024

Orchestrated the UK market entry of a prestige Dubai-born hospitality concept, managing a £75k+ launch budget and delivering a high-status brand narrative. Drove exponential social growth—from 50 to 8,000+ followers in 6 months—through content strategy, partnerships and events. Secured 20+ premium media placements (Forbes, GQ, Condé Nast Traveller) by managing external PR agencies in the UK and Dubai. Drove a 20% increase in direct booking inquiries within the first quarter via targeted digital campaigns and field marketing.

Business Development & Marketing Manager at WPP, Brand Power Company

July 1, 2023 - December 1, 2023

Orchestrated 54 multi-market, multi-SKU 360° marketing campaigns for Gucci Beauty, L’Oréal, and Nivea, ensuring seamless execution across France, Italy, and Benelux. Led a team of three, overseeing regional marketing efforts and ecosystem programs to ensure consistent narrative translation for diverse European audiences. Used Brand Power’s proprietary 'Persuasion Shift' metrics to analyze consumer insights, achieving a 15% average lift in purchase intent for optimized assets. Acted as the central strategic lead for global brand managers, streamlining creative workflows and improving delivery speed by 20% across all multi-channel projects.

Marketing Campaign Coordinator at WPP, Brand Power Company

September 1, 2022 - June 1, 2023

Designed research surveys and conducted market analysis for consumer insights. Managed client relationships for major marketing campaigns with luxury and FMCG clients. Coordinated 360-degree marketing campaigns and ensured channel consistency. Created and optimized marketing materials to support brand visibility and engagement.

Communication and PR assistant at GCA Gallery Paris

January 1, 2021 - September 1, 2022

Managed a portfolio of 20+ high-net-worth clients and corporate collectors, facilitating private viewings and exclusive collaborations that increased quarterly sales by 18%. Authored high-level editorial content securing coverage in 15+ major art and lifestyle publications; orchestrated communication for 8 seasonal exhibitions, delivering a 30% increase in attendance and fostering high-value sponsorships.