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I am a Senior E-commerce SEM & PPC Specialist with 6+ years of experience managing high-volume, multi-language accounts across global storefronts. I excel at translating complex data into actionable PPC strategies that maximize ROI and drive growth, while bridging technical backend management with precise regional marketing. I specialize in data-driven bidding, conversion tracking, and multi-language ad creation to optimize performance across Amazon and other marketplaces. My work emphasizes rigorous QA, regular performance reporting, and coordinating international product launches to boost conversions and profitability.…I am a Senior E-commerce SEM & PPC Specialist with 6+ years of experience managing high-volume, multi-language accounts across global storefronts. I excel at translating complex data into actionable PPC strategies that maximize ROI and drive growth, while bridging technical backend management with precise regional marketing. I specialize in data-driven bidding, conversion tracking, and multi-language ad creation to optimize performance across Amazon and other marketplaces. My work emphasizes rigorous QA, regular performance reporting, and coordinating international product launches to boost conversions and profitability.

Rossella Bajocchi

Marketing Strategist, PPC Manager, Digital Marketer, +3

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I am a Senior E-commerce SEM & PPC Specialist with 6+ years of experience managing high-volume, multi-language accounts across global storefronts. I excel at translating complex data into actionable PPC strategies that maximize ROI and drive growth, while bridging technical backend management with precise regional marketing. I specialize in data-driven bidding, conversion tracking, and multi-language ad creation to optimize performance across Amazon and other marketplaces. My work emphasizes rigorous QA, regular performance reporting, and coordinating international product launches to boost conversions and profitability.…I am a Senior E-commerce SEM & PPC Specialist with 6+ years of experience managing high-volume, multi-language accounts across global storefronts. I excel at translating complex data into actionable PPC strategies that maximize ROI and drive growth, while bridging technical backend management with precise regional marketing. I specialize in data-driven bidding, conversion tracking, and multi-language ad creation to optimize performance across Amazon and other marketplaces. My work emphasizes rigorous QA, regular performance reporting, and coordinating international product launches to boost conversions and profitability.

Available to hire

I am a Senior E-commerce SEM & PPC Specialist with 6+ years of experience managing high-volume, multi-language accounts across global storefronts. I excel at translating complex data into actionable PPC strategies that maximize ROI and drive growth, while bridging technical backend management with precise regional marketing.

I specialize in data-driven bidding, conversion tracking, and multi-language ad creation to optimize performance across Amazon and other marketplaces. My work emphasizes rigorous QA, regular performance reporting, and coordinating international product launches to boost conversions and profitability.

Skills

Experience Level

SEO Copywriting

Expert

Language

English

Advanced

German

Beginner

Spanish; Castilian

Beginner

French

Beginner

Work Experience

International Content & E-commerce Manager at H&D Manufaktur GmbH

September 1, 2019 - Present

Lead day-to-day administration for international storefronts on Amazon, Otto, Kaufland, and eBay, managing complex product catalogs and cross-border expansion. Own end-to-end translation process for English, Italian, German, Spanish, and French markets, conducting rigorous manual QA to ensure 100% accuracy in technical and marketing copy. Create and audit persuasive SEO content for product listings, specifically adapted to regional search behaviors and marketplace-specific algorithms. Coordinate international product launches and promotional schedules, ensuring site merchandising aligns with global standards while adapting for regional pricing and shipping needs. Site auditing and QA to verify pricing, translations, and promotional accuracy; competitor monitoring to implement best practices across marketplaces.

Amazon PPC Manager & International SEM Specialist at H&D Manufaktur GmbH

September 1, 2019 - February 1, 2026

PPC optimization and testing across multi-language accounts on Amazon and other marketplaces (Otto, Kaufland, eBay). Conducted in-depth keyword research, created targeted SEO copy and ads for seasonal/promotional offers, and adapted campaigns to marketplace algorithms. Implemented automated portfolio bidding to achieve aggressive ACOS/ROAS targets, driving volume and profitability. Synthesized complex data into regular performance reports (CPA, CPL, ROI, KPIs, CTR) using Helium 10 and advanced Excel. Collaborated with design teams and AI tools to produce high-impact assets and optimized landing pages and listings. Performed rigorous site audits in 5 languages to ensure 100% accuracy in translations, pricing, and messaging.