Available to hire
I am Kazue Yanagisawa, a multilingual marketing, sales and project management professional with a track record across IT, ecommerce, consumer goods, and travel industries. I have led partner marketing, market research, digital campaigns, and cross-cultural collaboration across Japan, Singapore, Europe, and the Americas. I thrive in global teams, turning data into actionable strategies, and delivering results through creative, proactive problem solving.
I hold an MBA from SDA Bocconi with a focus on marketing and innovation, and I am fluent in Japanese and English while comfortable operating in Portuguese and several other languages. I enjoy bridging cultures to drive growth, manage complex projects (including IT/digital transformation), and localization efforts that resonate in diverse markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Japanese
Fluent
English
Fluent
Portuguese
Intermediate
Italian
Intermediate
Spanish; Castilian
Advanced
French
Beginner
German
Beginner
Chinese
Beginner
Work Experience
Freelancer at Self-employed - Portugal
January 1, 2025 - PresentProvided marketing activities & sales support for Agri-tech industry; translation (Portuguese-Japanese); offered Japanese language lessons to adults.
Relationship Manager, Critical Situation Management Execution Team at Inetum Tech Portugal (via Microsoft)
November 1, 2022 - September 30, 2023Assisted with managing complex critical situations including catastrophic outages across all technologies; served as hub for communication; coordinated with customers, vendors and internal groups; identified technical gaps and drove positive changes; maintained relationships with English and Japanese-speaking stakeholders.
Senior Consultant - Vertical SME, Customer Facing Enablement, Bio pharma Ops at IBM
January 1, 2022 - April 30, 2022Supported drastic digital transformation of Customer Facing tools; aligned with global stakeholders; managed project milestones and provided practical business assistance for the Japan squad.
Senior Manager, Sales Planning at Nissin Foods Singapore
June 1, 2020 - September 30, 2021Analyzed monthly sales; created forecasts; implemented a Cloud-based sales reporting system; managed major accounts and promotions; guided in-store merchandising and marketing tools.
Partner Marketing Project Manager, Consumer Channel Marketing at Microsoft Singapore
May 1, 2020 - June 30, 2020Led regional partner marketing execution; collaborated with channel marketing, sales and device marketing to ensure timely and effective marketing activities; coordinated resources and training for partners.
Partner Marketing Manager, APAC at Google for Education
July 1, 2019 - May 31, 2020Operationalized co-marketing activities for OEMs/distributors; localized events for Japan; managed budgets and performance tracking; maintained partner content in Salesforce; created and reviewed marketing assets.
Marketing Analyst, Marketing & UX Strategy at Rakuten Singapore
April 1, 2018 - July 31, 2019Developed global/domestic brand strategies; led a global brand awareness survey; conducted brand equity research; contributed to branding and marketing portal development.
Sales Manager / Representative of Singapore Branch at ITP Singapore
May 1, 2017 - August 31, 2017Established a new branch; built relationships with Japanese clients visiting Singapore and Thailand; negotiated with suppliers; managed cross-projects including printing, translation, events and promotions.
Freelance Consultant (Research/Digital Marketing) at Self-employed - Japan
August 1, 2015 - December 31, 2016Provided research and digital marketing services for medical, tourism and related sectors.
Business Lead / Account Supervisor at MRM McCann (Japan)
July 1, 2014 - July 31, 2015Drove digital marketing & CRM cycles; localized eDM/LP; managed campaigns across multiple languages; trained partners; supported Google onsite program.
Corporate Sales Executive, Italy & UK at Japan Airlines
August 1, 2011 - March 31, 2012Cultivated new opportunities; expanded local networks; managed high-touch sales; handled ads/PR strategy; built airline industry knowledge.
Marketing Manager / PR & Communications Manager at QS Quacquarelli Symonds
May 1, 2010 - June 1, 2011Promoted 7 events; built strategic partnerships; managed campaigns; created microsites; implemented social media & buzz marketing; achieved top performance metrics.
Senior Marketing Consultant at BSRIA
January 1, 2010 - May 31, 2010Analyzed technologies/trends in renewable energy & HVAC for the European market; conducted in-depth interviews; produced English/Japanese reports.
Assistant Product Manager at PIAGET (Watch & Jewelry)
June 1, 2006 - May 31, 2007Managed product/brand calendars; localised stores; coordinated inventory; liaised with HQ; supported launches and promotions.
Assistant Product Manager at Guerlain (Cosmetics & Fragrance)
September 1, 2005 - November 1, 2005Branding and product management; retailer coordination; launch promotions; sales forecast analysis; collaborated with CRM teams.
International Sales Executive at Ipsos Japan
October 1, 2003 - September 30, 2004Supervised overseas projects; contributed to 70M yen sales; wrote pitches; fieldwork coordination; client relations.
Project Researcher at Synovate Japan
February 1, 1999 - September 30, 2002Led multiple research projects; designed research instruments; coordinated fieldwork; delivered client-ready results.
Store Manager / New Store Project Member at Muji Japan
March 1, 1996 - May 31, 1998Head of clothing division; managed 60 staff; opened a new store; achieved the highest sales growth among 200 stores with strategic MD.
Freelancer at Portugal (Self-employed)
January 1, 2025 - PresentMarketing activities & sales support for the Agri-tech industry; Portuguese-Japanese translation; provided Japanese language lessons to adults.
Relationship Manager, Critical Situation Management Execution Team at Inetum Tech Portugal (for Microsoft Technologies)
November 1, 2022 - September 1, 2023Managed complex critical outages across all technologies; coordinated with customers, vendors and internal groups, identified failures, and drove improvements; served as a communication hub and responsibility owner for incident resolution.
Vertical SME, Customer Facing Enablement, Bio pharma Ops at IBM
January 1, 2022 - April 30, 2022Supported cross-regional digital transformation of Customer Facing tools; aligned with global teams on localization and change management; led project management activities and weekly progress reporting.
Partner Marketing Project Manager, Consumer Channel Marketing at Microsoft (Singapore)
May 1, 2020 - June 1, 2020Co-managed regional co-marketing activities; tracked progress and KPIs; collaborated with channel marketing, sales, and product teams; supported partner training and enablement.
Partner Marketing Manager, APAC at Google for Education (Cloud) Singapore
July 1, 2019 - May 1, 2020Operationalized and executed co-marketing activities for OEMs/distributors/resellers; localized US events for Japan; managed budgets and performance content; tracked with Salesforce.
Marketing Analyst, Marketing & UX Strategy at Rakuten Japan
April 1, 2018 - July 1, 2019Led global/domestic branding initiatives; managed a multi-country brand awareness survey; contributed to brand equity strategy and sponsorship ROI analysis; supported card design strategy and agency RFPs.
Freelance Consultant (Research/Digital Marketing) at Japan (MRM McCANN, etc.)
August 1, 2015 - December 1, 2016Provided research and digital marketing services for medical tourism, tourism and other sectors; delivered Google AdWords campaigns and client training; supported campaigns and analytics.
Business Leader, Account Supervisor at MRM McCANN (Google onsite contract, Japan)
July 1, 2014 - July 1, 2015Led digital marketing & CRM initiatives; localized eDM/LPs; coordinated multi-language assets; contributed to training and client engagement.
Sales Trainer, Channel Sales at Google Japan
June 1, 2013 - June 1, 2014Localized training programs for Japan; built partner development initiatives; delivered 600+ training sessions; led events with up to 1,000 attendees; mastered Google Ads/Analytics.
Corporate Sales Executive at Japan Airlines (JAL) – Italy & UK
August 1, 2011 - March 1, 2012Cultivated opportunities and expanded local networks; visited embassies/consulates; co-organized Japan events; built airline industry knowledge and relationships.
Marketing Manager / PR & Communications Manager at QS Quacquarelli Symonds (UK)
May 1, 2010 - June 1, 2011Promoted 7 events; built partnerships with schools, alumni, agencies and journalists; managed campaigns, microsites and social media; achieved top performance metrics in APAC/JPAC.
Senior Marketing Consultant at BSR IA
January 1, 2010 - May 31, 2010Analyzed renewable energy and HVAC tech trends; conducted interviews with engineers and sales reps; produced English/Japanese reports and provided market insights.
Store Manager / New Store Project Member at Muji (Japan)
March 1, 1996 - May 31, 1998Head of clothing division; analyzed sales and managed 60 staff; contributed to the high-profile new store project; achieved the fastest sales growth (136%) among 200 stores.
Assistant Product Manager at Piaget
June 1, 2006 - May 31, 2007Responsible for product/brand management; localized strategies; liaised with HQ; managed logistics and inventory; supported campaigns and launches.
Assistant Product Manager at Guerlain
September 1, 2005 - November 30, 2005Executed local branding and product campaigns; coordinated with retailers; supported product management cycles and CRM-driven improvements.
International Sales Executive at Ipsos Japan
February 1, 1999 - September 1, 2002Managed overseas projects; wrote pitches; delivered proposals; supported fieldwork coordination and client results.
Education
MBA at SDA Bocconi, Italy
September 1, 2007 - December 1, 2008Bachelor of Business Administration at Hosei University
January 11, 2030 - March 1, 1996MBA (Marketing & Innovation) at SDA Bocconi
September 1, 2007 - December 1, 2008Bachelor of Business Administration at Hosei University
January 11, 2030 - March 1, 1996Qualifications
MBA, Marketing & Innovation
September 1, 2007 - December 1, 2008Bachelor of Business Administration
January 11, 2030 - March 1, 1996CIPLE Portuguese Language Certification
January 11, 2030 - May 6, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Travel & Hospitality, Education, Manufacturing, Transportation & Logistics, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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