Digital Marketing Executive at Hitchki Restaurant

Managed the restaurant’s Instagram presence, driving consistent follower growth, higher engagement, and stronger local brand awareness. Produced short-form Reels as part of a broader content strategy, reaching 10k+ views and improving organic reach and foot traffic. Built and executed monthly content strategies targeting promotions and peak dining times to increase bookings. Coordinated with Manchester-based food influencers for partnerships and expanded reach into new customer segments. Handled community engagement by responding to comments and enquiries and building a loyal online following.

Digital Marketing Executive at Aditi Restaurant

Managed organic content across Instagram and Facebook to grow followers, improve engagement, and increase local brand awareness. Created reels and supported paid social promotions to highlight key offers and drive visibility. Developed and ran targeted Meta Ads campaigns focused on online bookings, tracking KPIs and refining targeting to optimise performance. Monitored campaign metrics including CTR and CPC and produced regular reporting for strategy decisions. Sourced and managed local influencer partnerships to amplify brand awareness and attract new diners.

Digital Marketing Manager at BREACHIT (E-Commerce)

Managed 100+ Meta Ads/Facebook Ads campaigns end-to-end, delivering 20M+ impressions and 370k+ link clicks using CBO and ABO structures. Achieved top campaign CTRs of 2%+ through continuous A/B testing and audience refinement, with measurable improvements in ROAS. Delivered simultaneous strategy across paid social and organic channels, managing KPIs and providing weekly performance reporting. Oversaw all social media operations including scheduling, caption writing, community management, and audience engagement. Created high-quality video content and product visuals via mobile photography to drive brand awareness and conversions. Managed Shopify store operations including product uploads, pricing, collections, and product descriptions. Coordinated with vendors and manufacturers for product development, sourced product ideas via market research, and worked with influencers on collaborative and sponsored content.