Hi, I’m Yinuo Jiang, a cross-cultural music and film studies enthusiast with hands-on experience in content production, artist scouting, and festival organization. I’ve built networks across China and the UK, produced digital content for NetEase Cloud Music, and helped launch tours and viral music projects. I’m passionate about storytelling through sound and image, and I enjoy turning ideas into engaging content and events that connect artists with audiences. I’ve led associations, organized large-scale festivals, and co-founded a music venture, always aiming to blend academic insight with practical, creative execution in the music and media scenes.

Yinuo Jiang

Hi, I’m Yinuo Jiang, a cross-cultural music and film studies enthusiast with hands-on experience in content production, artist scouting, and festival organization. I’ve built networks across China and the UK, produced digital content for NetEase Cloud Music, and helped launch tours and viral music projects. I’m passionate about storytelling through sound and image, and I enjoy turning ideas into engaging content and events that connect artists with audiences. I’ve led associations, organized large-scale festivals, and co-founded a music venture, always aiming to blend academic insight with practical, creative execution in the music and media scenes.

Available to hire

Hi, I’m Yinuo Jiang, a cross-cultural music and film studies enthusiast with hands-on experience in content production, artist scouting, and festival organization. I’ve built networks across China and the UK, produced digital content for NetEase Cloud Music, and helped launch tours and viral music projects. I’m passionate about storytelling through sound and image, and I enjoy turning ideas into engaging content and events that connect artists with audiences.

I’ve led associations, organized large-scale festivals, and co-founded a music venture, always aiming to blend academic insight with practical, creative execution in the music and media scenes.

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Language

English
Advanced

Work Experience

Content Operations Intern at NetEase Cloud Music
June 1, 2023 - September 1, 2023
Maintained an industry network spanning top-tier labels (Modern Sky, Taihe Music), key venues (MAO Livehouse, DDC), and established artists. Spearheaded talent scouting and A&R efforts, identifying Zhang Bingkuan and promoting him to the national competition "8 Mile Underground" (National Top 8). Produced and edited WeChat/H5 festival content and coordinated artist logistics. Drafted feature articles based on interviews with musicians such as Jiuwei and MimikBanka, and supported digital operations including Indie Original Music Chart reviews and marketing coordination.
Association Leader at iMusic Music Association, BNBU
June 1, 2022 - June 1, 2023
Organized the iMusic 2023 Umusic Festival and other concerts, overseeing performance planning, event execution, and touring logistics. Managed regional and national tours, including Muse Deconstruct: "2025 AO IDE IN THE CUP" (Pearl River Delta Tour), Lao Jiang Bu La: "2025 Double-City Concert Series" (Guangzhou & Foshan), and The Jeweller’s Hands x Muse Deconstruct: "2026 Jade Gamble" (National Double-Headliner Tour).
Co-Founder at Underrated Music
February 1, 2025 - Present
Co-founded a Zhuhai-based music venture focusing on artist development, event production, and strategic partnerships. Led initiatives from concept through execution, contributing to branding, partnerships, and scalable event outcomes.
Association Leader at iMusic Music Association (BNBU, Zhuhai)
June 1, 2022 - June 1, 2023
Organized the iMusic 2023 Umusic Festival and other concerts; managed performance planning and tours (including Muse Deconstruct and related events), coordinating regional and national activities.
Association Leader at iMusic Music Association, BNBU, Zhuhai
June 1, 2022 - June 1, 2023
Organized iMusic 2023 Umusic Festival and other concerts; managed regional and national tours, including Muse Deconstruct and related concert series.

Education

Master of Arts in Film Studies at University College London (UCL)
September 1, 2025 - November 1, 2026
Bachelor of Arts in Cinema and Television at Beijing Normal University & Baptist University (BNBU)
September 1, 2021 - June 1, 2025
Master of Arts in Film Studies at University College London (UCL)
September 1, 2025 - November 1, 2026
Bachelor of Arts in Cinema and Television at Beijing Normal University & Baptist University (BNBU)
September 1, 2021 - June 1, 2025
Master of Arts in Film Studies at University College London (UCL)
September 1, 2025 - November 1, 2026
Bachelor of Arts in Cinema and Television at Beijing Normal University & Baptist University (BNBU)
September 1, 2021 - June 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other