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Hi, I’m Rubing Li. I’m a digital marketing professional with hands-on experience in 0-1 content operations and growth campaigns across global consumer brands. I thrive on turning market research into actionable campaigns and coordinating across product, content, and analytics teams to drive brand growth and commercial success. Currently based in Melbourne, I’m pursuing a Master of Management (Marketing) at the University of Melbourne while contributing to campaigns for Abyssinia Coffee Australia and other teams. I’m passionate about data-driven marketing, SEO, and creating engaging content that resonates with customers and delivers measurable results.…Hi, I’m Rubing Li. I’m a digital marketing professional with hands-on experience in 0-1 content operations and growth campaigns across global consumer brands. I thrive on turning market research into actionable campaigns and coordinating across product, content, and analytics teams to drive brand growth and commercial success. Currently based in Melbourne, I’m pursuing a Master of Management (Marketing) at the University of Melbourne while contributing to campaigns for Abyssinia Coffee Australia and other teams. I’m passionate about data-driven marketing, SEO, and creating engaging content that resonates with customers and delivers measurable results.

Rubing Li

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Rubing Li. I’m a digital marketing professional with hands-on experience in 0-1 content operations and growth campaigns across global consumer brands. I thrive on turning market research into actionable campaigns and coordinating across product, content, and analytics teams to drive brand growth and commercial success. Currently based in Melbourne, I’m pursuing a Master of Management (Marketing) at the University of Melbourne while contributing to campaigns for Abyssinia Coffee Australia and other teams. I’m passionate about data-driven marketing, SEO, and creating engaging content that resonates with customers and delivers measurable results.…Hi, I’m Rubing Li. I’m a digital marketing professional with hands-on experience in 0-1 content operations and growth campaigns across global consumer brands. I thrive on turning market research into actionable campaigns and coordinating across product, content, and analytics teams to drive brand growth and commercial success. Currently based in Melbourne, I’m pursuing a Master of Management (Marketing) at the University of Melbourne while contributing to campaigns for Abyssinia Coffee Australia and other teams. I’m passionate about data-driven marketing, SEO, and creating engaging content that resonates with customers and delivers measurable results.

Available to hire

Hi, I’m Rubing Li. I’m a digital marketing professional with hands-on experience in 0-1 content operations and growth campaigns across global consumer brands. I thrive on turning market research into actionable campaigns and coordinating across product, content, and analytics teams to drive brand growth and commercial success.

Currently based in Melbourne, I’m pursuing a Master of Management (Marketing) at the University of Melbourne while contributing to campaigns for Abyssinia Coffee Australia and other teams. I’m passionate about data-driven marketing, SEO, and creating engaging content that resonates with customers and delivers measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Marketing and CRM Support Officer (Volunteer) at Abyssinia Coffee Australia

March 1, 2026 - Present

Managed Facebook and Instagram business accounts with a consistent weekly posting cadence (3 posts via Canva), executed email marketing campaigns with audience segmentation, designed 5+ direct-message templates and FAQs to cut manual inquiry time, and performed foundational SEO updates while monitoring Google Ads performance to guide digital growth initiatives.

Brand Operations Intern at NetEase – “Little Bee” Platform

December 1, 2025 - March 1, 2026

Built 0–1 content operations and push notification workflows; drove user re-engagement via 20+ push notification tests across 5+ campaign rounds; collaborated with product, recommendation, and data teams to refine content rules and review 30+ performance cases; managed content moderation and a 4-member part-time team for daily governance.

Marketing Intern at Bank of China

June 1, 2024 - December 1, 2024

Designed and executed two "Summer Financial Experience" campaigns, segmented 200+ customers by engagement level, and delivered tailored content; resulted in increased in-branch consultations and RMB product sales; developed a weekly content optimization framework based on customer feedback to reduce repetitive enquiries.