Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Joy Ighoshemu, a communications specialist based in Edmonton, Alberta. With 3+ years executing campaigns across media, brand, and editorial content, I craft stories that resonate with diverse audiences—from fintech startups to immigrant communities to creative agencies. I excel at adapting voice for different platforms, managing full-cycle projects independently, and delivering measurable results. My work spans newsletters, social, and web, with notable outcomes like 44.83% email open rates and 10,000+ organic impressions at launch.…I'm Joy Ighoshemu, a communications specialist based in Edmonton, Alberta. With 3+ years executing campaigns across media, brand, and editorial content, I craft stories that resonate with diverse audiences—from fintech startups to immigrant communities to creative agencies. I excel at adapting voice for different platforms, managing full-cycle projects independently, and delivering measurable results. My work spans newsletters, social, and web, with notable outcomes like 44.83% email open rates and 10,000+ organic impressions at launch.

Joy Ighoshemu

Copywriter, Content Strategist, Social Media Manager, +2





I'm Joy Ighoshemu, a communications specialist based in Edmonton, Alberta. With 3+ years executing campaigns across media, brand, and editorial content, I craft stories that resonate with diverse audiences—from fintech startups to immigrant communities to creative agencies. I excel at adapting voice for different platforms, managing full-cycle projects independently, and delivering measurable results. My work spans newsletters, social, and web, with notable outcomes like 44.83% email open rates and 10,000+ organic impressions at launch.…I'm Joy Ighoshemu, a communications specialist based in Edmonton, Alberta. With 3+ years executing campaigns across media, brand, and editorial content, I craft stories that resonate with diverse audiences—from fintech startups to immigrant communities to creative agencies. I excel at adapting voice for different platforms, managing full-cycle projects independently, and delivering measurable results. My work spans newsletters, social, and web, with notable outcomes like 44.83% email open rates and 10,000+ organic impressions at launch.

Available to hire

I’m Joy Ighoshemu, a communications specialist based in Edmonton, Alberta. With 3+ years executing campaigns across media, brand, and editorial content, I craft stories that resonate with diverse audiences—from fintech startups to immigrant communities to creative agencies.

I excel at adapting voice for different platforms, managing full-cycle projects independently, and delivering measurable results. My work spans newsletters, social, and web, with notable outcomes like 44.83% email open rates and 10,000+ organic impressions at launch.

Skills

Email Marketing

Copywriting

Brand Identity

Experience Level

Email Marketing

Expert

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Email Marketing Specialist & Event Coordinator at Migrant Smart

February 1, 2026 - Present

Planned and executed full-cycle event campaigns for Edmonton's immigrant community, handling logistics, stakeholder communications, and promotional outreach. Wrote and distributed targeted email campaigns that sold 20 of 30 event tickets within the first two weeks of launch. Developed email strategy that drove a 25% open rate and 2% click-through rate across campaigns. Coordinated between internal teams and external partners to maintain consistent messaging across touchpoints.

Brand & Content Strategist at Sunday Morning

July 1, 2025 - Present

Led full-cycle marketing campaign management from strategy development through execution and performance reporting. Developed brand voice guidelines, positioning framework, and content calendar used across all channels. Drove 10,000+ organic impressions in the launch month through strategic Instagram content, establishing brand awareness in a competitive market. Executed email marketing campaign achieving 44.83% open rate and 17.24% CTR, exceeding industry averages.

Social Media Manager at SplitCash

March 1, 2023 - November 1, 2024

Coordinated promotional campaigns for live events, ensuring accurate and timely communication across digital channels. Resolved conflicts between clients and internal teams through clear communication and problem-solving. Secured client partnerships through persuasive, benefit-focused communications.

Digital Media Intern at Glitch Africa

January 1, 2023 - July 1, 2023

Planned and executed communication initiatives to strengthen the organization's reputation and keep members informed. Managed internal conflicts by mediating between parties and implementing timely, professional solutions. Oversaw accurate and consistent distribution of information to all members across multiple communication channels.

Public Relations Officer (Leadership) at Covenant University Communications Students Association

September 1, 2021 - July 1, 2022

Planned and executed communication initiatives to strengthen the organization's reputation and keep members informed. Managed internal conflicts by mediating between parties and implementing timely solutions to maintain team cohesion. Oversaw the accurate and consistent distribution of information to all association members across multiple communication channels.