Available to hire
Digital Marketing Specialist with 6+ years of hands-on experience across SEO, paid advertising (Google/Bing/Facebook/LinkedIn), content strategy, and brand development. I’ve delivered measurable results including 5X ROI on multi-platform ad campaigns and a 150% increase in website traffic across a 10-office network.
I’m equally strong as an executor and a strategic lead—managing end-to-end digital ecosystems, training cross-functional teams, and coordinating with internal stakeholders and third-party agencies. I’m a practical Martech & AdTech operator focused on conversion tracking, lead generation, and continuous optimization.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist (Lifestyle Management) at Outsource Angel
April 1, 2026 - PresentManaged organic profile updates and search visibility strategy, including creative updates, blog content, and products/services. Delivered comparable organic growth results within the first engagement month.
Digital Marketing Specialist (Trades & Construction) at Triston Roof Repairs
March 1, 2026 - PresentUpdated Google Business Profile and Bing Business Places with optimization for GEO/AEO/SEO. Generated inbound calls and chats from organic profiles within the first month.
Digital Marketing Specialist (Healthcare) at Freedom Choice Academy
January 1, 2026 - February 1, 2026Launched LinkedIn paid ad campaigns for brand awareness and website traffic. Built an audience data collection framework, implemented LinkedIn Pixel and cookie setup, and created lookalike audiences. Installed visitor and CTA tracking tools and consulted on UX and call-to-action improvements.
Digital Marketing Specialist (Real Estate) at Brisbane Buyers Agency
September 1, 2025 - May 1, 2026Delivered a full SEO overhaul across back-end and front-end with organic profile management focused on ROI. Achieved Top 10 Brisbane Buyers Agents ranking (#8) within 3 months and set up blog environment and performed social media audit.
Digital Marketing Specialist (Real Estate) at Abode Oasis Properties
July 1, 2025 - August 1, 2025Handled end-to-end SEO management (back-end and front-end) and updated organic search profiles. Increased website traffic by 50% within 2 months. Performed website stress testing and installed CTA tracking tools in Search Console and Google Analytics.
Digital Marketing Specialist (Children Healthcare) at Infant Wellbeing Centre
July 1, 2025 - September 1, 2025Coordinated a WordPress website with emphasis on UI/UX and content. Set up and optimized Google organic profiles to drive SEO growth.
Digital Marketing Specialist (Trades & Construction) at Kookaburra Building Repairs
April 1, 2025 - June 1, 2025Developed a complete digital strategy from the ground up including building and launching the website. Created search engine profiles across Google, Bing, and social platforms. Managed paid ads across Google Ads, Bing Ads, and Facebook Ads, achieving 5X ROI across platforms.
Contract Digital Marketing Specialist at Multiple Clients, Australia
March 1, 2025 - PresentDeliver end-to-end digital marketing strategy, SEO, paid advertising, and brand development for businesses across Australia. Built and launched websites, developed search engine profiles (Google/Bing and social), and managed multi-platform paid campaigns (Google Ads, Bing Ads, Facebook Ads). Implemented technical tracking and conversion measurement via platforms such as Google Analytics/Search Console and CTA/conversion tools, and advised on UX/UI and landing page improvements. Focused on measurable outcomes including improved visibility, inbound leads, and ROI.
Digital Marketing Specialist at Ray White One Group
November 1, 2022 - March 1, 2025Owned digital marketing for a real-estate network across 8–10 offices. Created and curated 10+ office websites, installed lead generation tools, and built a robust reporting environment for monthly ROI/performance reporting. Reduced bounce rate by 70% through landing page refinement, SEO best practices, and updating Google profiles/events. Launched keyword-centric paid ads across website and social channels and improved organic growth via backlinks, collaborations, and community campaigns. Managed SEO content (news blogs using top-ranked keywords), generated leads, and increased website traffic by 150% across 10 office websites. Managed 100+ agent landing pages and coordinated with Australian and overseas agencies for technical/campaign/software integrations. Trained internal team members and collaborated with an external marketing team; managed group social media channels and worked with architectural layout companies.
Marketing & E-Commerce Manager at Man Cave Workwear
June 1, 2021 - July 1, 2022Managed full-scope digital marketing and e-commerce operations across 6 stores nationwide. Updated website offers/products, improved UX/UI, and handled back-end and front-end SEO with organic profile optimization. Reported on performance and identified improvement opportunities. Created and managed email marketing/EDMs. Optimized Google Ads and Meta campaigns to drive targeted traffic and increase conversions. Achieved 20% conversion rate via UX and targeted campaign work. Managed product publishing, website UX flow, inventory allocation, and customer help-desk operations; coordinated suppliers for samples/production, handled client communication/approvals, and managed invoicing and stock discrepancies.
Digital Content Coordinator at G8 Education
September 1, 2020 - October 1, 2022Developed and managed website pages for multiple brands (Great Beginnings, World of Learning, Greenwood) using Sitecore. Curated and managed 40+ education websites with focus on user experience. Improved page loading speed by 50% and increased average traffic by 23%. Oversaw back-end data aggregation and purification processes for all 40+ websites, including stress testing prior to deployment. Coordinated third-party vendors to ensure seamless operations and delivery.
Education
Bachelor of Business (Major in Marketing) at Queensland University of Technology
January 1, 0000 - July 8, 2026Advanced Diploma — Digital Marketing Institute of Australia at Digital Marketing Institute of Australia
March 1, 2020 - October 1, 2020Google Ads at Digital Marketing Institute of Australia
December 1, 2020 - July 8, 2026Certification — HubSpot Academy at HubSpot Academy
March 1, 2020 - January 1, 2021Canva at LinkedIn Learning
July 1, 2021 - July 8, 2026Marketing on Instagram at LinkedIn Learning
July 1, 2021 - July 8, 2026Google Analytics at LinkedIn Learning
November 1, 2022 - July 8, 2026Qualifications
Google Ads — Digital Marketing Institute of Australia
December 1, 2020 - July 8, 2026HubSpot Academy Certification
March 1, 2020 - January 1, 2021Canva (LinkedIn Learning)
July 1, 2021 - July 8, 2026Marketing on Instagram (LinkedIn Learning)
July 1, 2021 - July 8, 2026Google Analytics (LinkedIn Learning)
November 1, 2022 - July 8, 2026Industry Experience
Real Estate & Construction, Education, Healthcare, Retail, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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