I am a marketing professional with experience delivering integrated, data-driven campaigns across digital and traditional channels, supported by a Master’s degree in Digital Marketing. Over the past two years in a client-facing agency role, I have developed strong capabilities in campaign execution, content strategy and performance optimisation. I am highly organised, proactive and comfortable managing multiple projects, with a data-driven approach to decision-making.
In my role as Client Manager at Spark Foundry, I managed multi-channel campaigns for clients including HSE, Deloitte and DAA, overseeing delivery from brief through to execution and performance analysis. I worked closely with internal teams and external partners to ensure campaigns were delivered on time and aligned to objectives, while also supporting content delivery by ensuring campaigns were shown in contextually relevant environments and testing formats to understand what resonated most with target audiences. These insights were used to continuously optimise campaign performance.
I have experience using platforms such as Meta Ads Manager, LinkedIn Ads Manager and CM360 to analyse performance and drive improvements. My earlier experience in social media marketing also strengthened my ability to create engaging content and engaging with audiences.
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