CB

I am a marketing professional with experience delivering integrated, data-driven campaigns across digital and traditional channels, supported by a Master’s degree in Digital Marketing.

About

I am a marketing professional with experience delivering integrated, data-driven campaigns across digital and traditional channels, supported by a Master’s degree in Digital Marketing. Over the past two years in a client-facing agency role, I have developed strong capabilities in campaign execution, content strategy and performance optimisation. I am highly organised, proactive and comfortable managing multiple projects, with a data-driven approach to decision-making.

In my role as Client Manager at Spark Foundry, I managed multi-channel campaigns for clients including HSE, Deloitte and DAA, overseeing delivery from brief through to execution and performance analysis. I worked closely with internal teams and external partners to ensure campaigns were delivered on time and aligned to objectives, while also supporting content delivery by ensuring campaigns were shown in contextually relevant environments and testing formats to understand what resonated most with target audiences. These insights were used to continuously optimise campaign performance.

I have experience using platforms such as Meta Ads Manager, LinkedIn Ads Manager and CM360 to analyse performance and drive improvements. My earlier experience in social media marketing also strengthened my ability to create engaging content and engaging with audiences.

  • 2 years' experience
  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Healthcare
  • Professional Services
  • Travel & Hospitality
  • Media & Entertainment
  • Retail

Work experience

Client Manager · Spark FoundryDec 2023 – Oct 2025 · 1 yr 11 mos

Led end-to-end delivery of integrated campaigns for clients including HSE (Health Service Executive), Deloitte and DAA (Dublin Airport Authority). Ensured alignment with objectives and KPIs, analyzed campaign performance data, and partnered with specialist teams to test and optimize creatives and targeting. Acted as the primary client contact, coordinating stakeholder communications, approvals, and post-campaign evaluations with clear, actionable recommendations. Collaborated cross-functionally with creative, media and external partners to deliver campaigns effectively, while supporting budgeting, forecasting and risk management. Contributed to the rollout of a new software platform via UAT and created training materials.

Risk Intern · CRH (Cement Roadstone Holdings)Mar 2021 – Aug 2021 · 6 mos

Supported annual assessment process through data consolidation and quality checks, ensuring accurate reporting. Contributed to the implementation of a new software platform via UAT and the development of training guides.

Social Media Assistant · Cali Cali FoodsOct 2019 – Mar 2020 · 6 mos

Managed social media and data to optimise strategy. Contributed to 61% growth in social following and supported brand presence at events, engaging with consumers online and at events addressing inquiries and resolving issues.

Education

BSc Business and Management Technology · Technological University Dublin2030 – 2022
MSc Digital Marketing · UCD Michael Smurfit Graduate Business School2030 – 2023

Certifications and awards

First Class Honours (1:1) in BSc Business and Management Technology2030 – 2022
Upper Second Class Honours (2:1) MSc Digital Marketing2030 – 2023

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