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I’m Margarita Salimzhanov, a product design leader based in Kazakhstan with 10+ years of experience scaling design organizations and building digital platforms across fintech, travel, e-commerce, and AI-powered products. I enjoy turning complex problems into clear, measurable outcomes by building strong design systems, research-led strategies, and cross-functional teams. I partner with executives and product leadership to drive revenue growth, improve conversion, and accelerate delivery while keeping user needs at the center.…I’m Margarita Salimzhanov, a product design leader based in Kazakhstan with 10+ years of experience scaling design organizations and building digital platforms across fintech, travel, e-commerce, and AI-powered products. I enjoy turning complex problems into clear, measurable outcomes by building strong design systems, research-led strategies, and cross-functional teams. I partner with executives and product leadership to drive revenue growth, improve conversion, and accelerate delivery while keeping user needs at the center.

Margarita Salimzhanov

Product Designer, UI Designer, UX Designer, +3

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I’m Margarita Salimzhanov, a product design leader based in Kazakhstan with 10+ years of experience scaling design organizations and building digital platforms across fintech, travel, e-commerce, and AI-powered products. I enjoy turning complex problems into clear, measurable outcomes by building strong design systems, research-led strategies, and cross-functional teams. I partner with executives and product leadership to drive revenue growth, improve conversion, and accelerate delivery while keeping user needs at the center.…I’m Margarita Salimzhanov, a product design leader based in Kazakhstan with 10+ years of experience scaling design organizations and building digital platforms across fintech, travel, e-commerce, and AI-powered products. I enjoy turning complex problems into clear, measurable outcomes by building strong design systems, research-led strategies, and cross-functional teams. I partner with executives and product leadership to drive revenue growth, improve conversion, and accelerate delivery while keeping user needs at the center.

Available to hire

I’m Margarita Salimzhanov, a product design leader based in Kazakhstan with 10+ years of experience scaling design organizations and building digital platforms across fintech, travel, e-commerce, and AI-powered products.

I enjoy turning complex problems into clear, measurable outcomes by building strong design systems, research-led strategies, and cross-functional teams. I partner with executives and product leadership to drive revenue growth, improve conversion, and accelerate delivery while keeping user needs at the center.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Kazakh

Advanced

English

Advanced

Work Experience

Head of Product Design at Freedom Travel (AviataTech)

April 1, 2024 - Present

Led design for travel discovery and onboarding, built and scaled the team from 2 to 5 designers with hiring standards and delivery governance. Partnered with C-level and product leadership to shape a multi-quarter experience strategy driving revenue growth. Implemented a design system reducing design-to-release time by 57% and increasing predictability. Directed UX strategy for AI-enabled discovery (NLP, LLM, RAG), improving search relevance and ranking. Turned around the discovery experience, boosting search speed by 36% and reducing drop-offs in high-intent flows. Launched 'Anywhere' discovery to enable 47% faster destination exploration, boosting engagement. Conducted full product and UX audits, aligning leadership around a unified, experience-driven roadmap. Introduced a standardized design–product–engineering operating model to resolve cross-functional delivery bottlenecks.

Senior Product Designer at Halyk Bank

January 1, 2020 - Present

Led redesign of mission-critical banking journeys in a 9+ million user superapp ecosystem. Owned integration of external services (Kino.kz, Halyk Travel) into a unified platform. Reduced friction in payments, transfers, and onboarding flows through research-driven improvements. Enabled faster releases through a strong cross-functional execution model. Contributed to a 34.3× increase in monthly revenue within one year. Grew mobile app MAU from 173,849 to 834,994 and DAU from 26,489 to 63,939.

Head of Product Design at Freedom Travel (AviataTechno)

February 1, 2022 - April 1, 2024

Led and scaled the design organization, built a design system, defined a multi-quarter experience strategy, and drove AI-enabled discovery improvements. Partnered with C-level and product leadership to drive revenue growth, reduce time-to-market, and improve delivery predictability. Implemented a cross-functional design–product–engineering operating model and established governance.

Head of Product Design at Freedom Travel (AviataTechno)

April 1, 2024 - Present

Built and led an omnichannel design organization supporting web and mobile at scale. Scaled the team from 2 to 11 designers, established hiring standards, and delivered an enterprise-wide design system that reduced cycle time and improved release consistency. Led major UX and conversion initiatives, increasing online revenue share and growing the user base and engagement.