I'm a Sydney-based Motion Designer with 5 years of experience creating concept-driven 2D animations and digital campaign content across the retail and eCommerce sector. I'm highly proficient in After Effects, Photoshop and Figma, with a strong foundation in the Adobe Creative Suite as well as 3D workflows. I use animation to communicate clear, engaging brand stories and deliver assets for campaign rollout across web and social platforms. I have a strong work ethic, good communication skills and an easy-going nature, which makes me effective collaborating with teammates and stakeholders. I’m passionate about crafting cohesive multi-channel campaigns and creating reusable templates to improve efficiency and scalability. My background spans digital design, front-end components, and cross-functional collaboration to bring brand stories to life across web, social, and app experiences.

Fernando Lucero

I'm a Sydney-based Motion Designer with 5 years of experience creating concept-driven 2D animations and digital campaign content across the retail and eCommerce sector. I'm highly proficient in After Effects, Photoshop and Figma, with a strong foundation in the Adobe Creative Suite as well as 3D workflows. I use animation to communicate clear, engaging brand stories and deliver assets for campaign rollout across web and social platforms. I have a strong work ethic, good communication skills and an easy-going nature, which makes me effective collaborating with teammates and stakeholders. I’m passionate about crafting cohesive multi-channel campaigns and creating reusable templates to improve efficiency and scalability. My background spans digital design, front-end components, and cross-functional collaboration to bring brand stories to life across web, social, and app experiences.

Next availability:
April 30, 2026

I’m a Sydney-based Motion Designer with 5 years of experience creating concept-driven 2D animations and digital campaign content across the retail and eCommerce sector. I’m highly proficient in After Effects, Photoshop and Figma, with a strong foundation in the Adobe Creative Suite as well as 3D workflows. I use animation to communicate clear, engaging brand stories and deliver assets for campaign rollout across web and social platforms. I have a strong work ethic, good communication skills and an easy-going nature, which makes me effective collaborating with teammates and stakeholders.

I’m passionate about crafting cohesive multi-channel campaigns and creating reusable templates to improve efficiency and scalability. My background spans digital design, front-end components, and cross-functional collaboration to bring brand stories to life across web, social, and app experiences.

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Language

English
Fluent

Work Experience

Digital Motion Designer at IGA METCASH
December 1, 2020 - January 1, 2026
Lead motion and digital creative production across national retail campaigns. Conceptualised, designed and animated 2D assets for campaign launches, seasonal promotions and weekly BAU content. Produced motion content for paid media, social platforms and digital placements across web and app channels. Developed reusable After Effects templates to improve workflow efficiency and campaign scalability. Collaborated with marketing, brand & digital teams to deliver cohesive multi-channel campaign content for both static and animated uses.
Digital Designer at Woolworths (WooliesX)
December 1, 2016 - May 1, 2020
Delivered high-volume digital creative within a large-scale eCommerce environment. Designed & built weekly homepage updates, campaign landing pages and promotional assets. Produced supporting animation for online campaigns and marketing initiatives across various channels. Built front-end promotional components using HTML and CSS. Collaborated with cross-functional teams to execute national campaign rollouts under tight deadlines.
Senior Graphic Designer at TAFE NSW HEAD OFFICE
March 1, 2016 - December 1, 2016
Designed print and digital marketing collateral across NSW institutes and various social channels. Produced promotional video and other campaign materials to drive engagement. Maintained brand consistency across multiple pillars and departments.
Graphic Designer & Junior Web Developer at ROTOR STUDIOS
September 1, 2015 - March 1, 2016
Designed and maintained front-end website assets for CGI automotive campaigns, including Toyota. Built and managed the Rotor Japan website. Produced digital banner campaigns and managed XML-based content integrations.
Graphic Designer at WINDOWARE
February 1, 2011 - March 1, 2015
Led design and production of packaging, catalogues, POS and other digital marketing assets. Managed product photoshoots and advanced image retouching. Developed marketing materials for national distribution as required on a weekly basis.
Graphic Designer & Product Designer at THE BRADFORD EXCHANGE
January 1, 2008 - January 1, 2011
Designed print and digital advertising materials. Produced product packaging and 3D pre-visualisations. Managed photography and post-production image editing.

Education

Bachelor of Design & Technology at University of Western Sydney (UWS)
January 11, 2030 - January 1, 2008
Online Design & Animation Training at School of Motion
January 1, 2020 - January 1, 2025
Web Development Bootcamp at General Assembly
January 1, 2015 - April 15, 2026

Qualifications

Online Design & Animation Training
January 1, 2020 - January 1, 2025
Web Development Bootcamp
January 1, 2015 - April 15, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment