I’m a designer with 10+ years designing with Figma and 8+ years building and launching production websites and apps. I love the space where design meets development, taking ideas from concept through to clean, responsive builds. My product design background means I’m comfortable taking rough briefs to polished, production-ready designs and experiences. I genuinely enjoy collaborating with teams to test, iterate, and improve. I have a belief in user-centric design, learning what performs through iteration, then designing something beautiful and intuitive.\n\nAcross my career I’ve led UX strategy, built design systems, and delivered production-ready experiences across healthcare, fintech, consultancy, and B2B SaaS, always with a focus on performance and conversion. I’m energized by bridging design and development to ship delightful, measurable products.…

William Harvey

I’m a designer with 10+ years designing with Figma and 8+ years building and launching production websites and apps. I love the space where design meets development, taking ideas from concept through to clean, responsive builds. My product design background means I’m comfortable taking rough briefs to polished, production-ready designs and experiences. I genuinely enjoy collaborating with teams to test, iterate, and improve. I have a belief in user-centric design, learning what performs through iteration, then designing something beautiful and intuitive.\n\nAcross my career I’ve led UX strategy, built design systems, and delivered production-ready experiences across healthcare, fintech, consultancy, and B2B SaaS, always with a focus on performance and conversion. I’m energized by bridging design and development to ship delightful, measurable products.…

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Designer & Webflow Developer at Where There’s A Will (Freelance)
September 1, 2024 - Present
Remote Freelance support for clients across healthcare, fintech, consultancy, and B2B SaaS clients. Delivering design and digital products from brief to production. Responsible for UX strategy, information architecture, and iterative UI design within existing design systems and brand guidelines. Implemented CRO and SEO programmes increasing one client’s organic traffic by 1,200% and conversion rate by 6%.
Head of Design & Marketing at Until
March 1, 2024 - September 30, 2024
Led all brand creative and visual output for a health and wellness business scaling to £4.5M ARR, overseeing identity, campaign assets, channel strategy, digital design, and content production. Directed design and creative execution across internal team, freelancers, and external agencies; setting visual standards and ensuring consistency across all channels. Owned Webflow design, build, management including landing pages, campaign pages, and iterative UI improvements tied to commercial performance goals. Produced and presented pitch decks, visual strategies, and brand frameworks to leadership and external stakeholders.
Lead Designer at Until
May 1, 2021 - March 31, 2024
Built the visual design system from scratch that became the foundation for Until's digital booking and membership product. Scaling from 0 to ~300 practitioners (~£3M ARR) in 2 years after launch in 2022. Designed and executed all digital marketing creative; campaign assets, landing pages, email design, and brand rollouts across digital channels. Developed interactive prototypes and motion concepts in Figma to communicate new product directions to engineering and leadership. Implemented all GTM tracking and conversion measurement to combine strong visual instincts with analytical rigour on what performs.
Designer at What If Innovation
July 1, 2017 - May 31, 2021
Designed go-to-market brands, products, and services for innovation consultancy clients. This is where I learnt to use Webflow. It was an integral tool for testing new concepts with consumers for brands like Coca-Cola, Sanofi, Medtronic and Jacobs Douwe Egberts. Taking concepts from consultants, and collaboratively turning them into consumer-ready concepts and user flows to testing against users.

Education

BA (Hons) Product Design, 2:1 at Central Saint Martins, UAL
January 1, 2014 - December 31, 2017
Foundation in Art & Design, Merit at Central Saint Martins, UAL
January 1, 2013 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Professional Services, Software & Internet

Skills

Experience Level