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I'm Lenny, a results-driven Paid Social specialist based in Paris with a track record of delivering ROAS through data-driven media strategies across luxury, retail and tech brands. I lead cross-market campaigns on Meta, TikTok, Pinterest, Snapchat, LinkedIn and Twitter, and I'm passionate about measurement, testing, and optimization. I enjoy mentoring teams, building strategic partnerships with platforms, and translating business objectives into creative, scalable campaigns.…I'm Lenny, a results-driven Paid Social specialist based in Paris with a track record of delivering ROAS through data-driven media strategies across luxury, retail and tech brands. I lead cross-market campaigns on Meta, TikTok, Pinterest, Snapchat, LinkedIn and Twitter, and I'm passionate about measurement, testing, and optimization. I enjoy mentoring teams, building strategic partnerships with platforms, and translating business objectives into creative, scalable campaigns.

Lenny BEBENG

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I'm Lenny, a results-driven Paid Social specialist based in Paris with a track record of delivering ROAS through data-driven media strategies across luxury, retail and tech brands. I lead cross-market campaigns on Meta, TikTok, Pinterest, Snapchat, LinkedIn and Twitter, and I'm passionate about measurement, testing, and optimization. I enjoy mentoring teams, building strategic partnerships with platforms, and translating business objectives into creative, scalable campaigns.…I'm Lenny, a results-driven Paid Social specialist based in Paris with a track record of delivering ROAS through data-driven media strategies across luxury, retail and tech brands. I lead cross-market campaigns on Meta, TikTok, Pinterest, Snapchat, LinkedIn and Twitter, and I'm passionate about measurement, testing, and optimization. I enjoy mentoring teams, building strategic partnerships with platforms, and translating business objectives into creative, scalable campaigns.

Available to hire

I’m Lenny, a results-driven Paid Social specialist based in Paris with a track record of delivering ROAS through data-driven media strategies across luxury, retail and tech brands. I lead cross-market campaigns on Meta, TikTok, Pinterest, Snapchat, LinkedIn and Twitter, and I’m passionate about measurement, testing, and optimization.

I enjoy mentoring teams, building strategic partnerships with platforms, and translating business objectives into creative, scalable campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Fluent

Work Experience

Team Lead Paid Social at LVMH Havas

January 1, 2026 - Present

Own Paid Social strategy across 4 LVMH maisons, including 3 international accounts, driving high-priority, multi-market campaigns. Manage €1M–€2M monthly media spend. Lead and scale a team of junior and senior specialists, ensuring execution excellence and performance accountability. Drive advanced measurement and testing frameworks (Incrementality, Brand Lift, Conversion Lift) to optimize media investments and support data-driven decision-making. Deliver complex, high-budget campaigns with strong performance and quality standards, leveraging continuous optimization and rigorous execution. Central point of contact between clients and expert teams, aligning business objectives, media strategy, and delivery. Build and maintain strategic partnerships with Meta, TikTok, Pinterest, Snapchat to unlock beta features and opportunities. Identify growth levers and optimization opportunities to contribute to client retention and account expansion.

Senior Paid Social Specialist at Artefact

September 1, 2023 - December 1, 2025

Managed budgets of €10M+ for luxury and retail clients across META, TikTok, Snapchat, Pinterest, Twitter and LinkedIn. Developed and executed full-funnel strategies (branding and acquisition) with continuous optimization. Delivered 68% uplift in ROAS through creative testing and data-driven optimization. Contributed to new business pitches and RFP responses with strategic media recommendations and performance projections. Led client presentations and defense pitches, reinforcing retention of key accounts through data-driven storytelling and performance insights. Partnered with global brands to align campaigns with brand identity and premium storytelling. Mentored junior team members, fostering skill development and best practices in campaign execution.

Junior Paid Social Media Consultant at Publicis Media

August 1, 2022 - September 1, 2023

Supported paid social campaigns across multiple markets, driving performance through testing and optimization. Collaborated on strategy recommendations and cross-functional execution with a focus on platform-specific creative testing and measurement.

E-commerce Creation at Self-Employed

April 1, 2019 - May 1, 2021

Launched and managed an e-commerce business with hands-on experience in Shopify, SEO, paid ads, product descriptions and brand imaging. Tracked and analyzed campaign performance and margins to maximize ROI.

Paid Social Media Consultant at I Prospect

August 1, 2021 - September 1, 2022

Developed and implemented digital marketing strategies for e-commerce clients, including paid social campaigns, campaign measurement and optimization. Built and reported on performance metrics and ROI.