I'm Tiffania Zhang, a Marketing Specialist with 7 years of experience spanning finance and technology. I deliver actionable market insights and strategic reports to support market entry and expansion, and I design data-driven growth initiatives using KPI dashboards and Excel models. I thrive on turning complex data into clear strategies that drive regional growth and client engagement. I excel in cross-functional collaboration, sales enablement, and client communications with government, banking, and enterprise clients. I enjoy translating findings into practical solutions, supporting bids, and coordinating multi-team efforts across locations, using tools like Teams, Jira, Feishu, and Tencent Meeting to stay aligned and deliver results.

Tiffania Zhang

I'm Tiffania Zhang, a Marketing Specialist with 7 years of experience spanning finance and technology. I deliver actionable market insights and strategic reports to support market entry and expansion, and I design data-driven growth initiatives using KPI dashboards and Excel models. I thrive on turning complex data into clear strategies that drive regional growth and client engagement. I excel in cross-functional collaboration, sales enablement, and client communications with government, banking, and enterprise clients. I enjoy translating findings into practical solutions, supporting bids, and coordinating multi-team efforts across locations, using tools like Teams, Jira, Feishu, and Tencent Meeting to stay aligned and deliver results.

Available to hire

I’m Tiffania Zhang, a Marketing Specialist with 7 years of experience spanning finance and technology. I deliver actionable market insights and strategic reports to support market entry and expansion, and I design data-driven growth initiatives using KPI dashboards and Excel models. I thrive on turning complex data into clear strategies that drive regional growth and client engagement.

I excel in cross-functional collaboration, sales enablement, and client communications with government, banking, and enterprise clients. I enjoy translating findings into practical solutions, supporting bids, and coordinating multi-team efforts across locations, using tools like Teams, Jira, Feishu, and Tencent Meeting to stay aligned and deliver results.

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Language

English
Advanced

Work Experience

Assistant to Regional GM – Marketing Support at Beijing Huitu Technology
August 1, 2022 - Present
Market research and competitive analysis in Southwest China; benchmarked 5+ competitors; produced 10+ reports guiding entry, resource allocation, and product positioning. Built KPI models for conversion, leads, contract value, and payment cycles; supported regional growth from 0→1 and secured 3+ government/enterprise clients. Maintained 200+ client database; supported 20+ bids and industry events; coordinated cross-functional teams for project delivery from bidding to implementation.
Business Development Executive at Chengdu Jingxi Information Consulting Co., Ltd.
May 1, 2021 - May 1, 2022
Developed annual sales plans and client acquisition strategies targeting AMCs and financial institutions. Achieved RMB 600,000 in sales; improved conversion through client segmentation and tracking key projects. Led a 5-person team managing 2 asset acquisition/disposal projects; designed and implemented a client acquisition-to-delivery workflow.
Market Analyst (Industry Research) at Chengdu Shengshi Puyi Technology Co., Ltd.
October 1, 2020 - May 1, 2021
Conducted market and policy research on 10+ financial institutions’ products and positioning; produced 10+ strategic reports guiding product system design and organizational optimization. Supported 10 consulting projects for banks and trust companies; led industry and risk research modules for transformation projects; developed training curricula and delivered sessions for clients including CCB and China Resources Trust.
Executive Assistant – Market & Client Support at Shanghai Yihui Information Technology Co., Ltd.
June 1, 2019 - September 1, 2020
Market research and product positioning; supported operations across 60+ bank branches and 200+ relationship managers. Tracked client feedback and needs, collaborated with sales teams to advance system deployment and platform adoption. Built sales performance monitoring models to identify growth opportunities.
Assistant to Regional GM – Marketing Support at Beijing Huitu Technology (subsidiary of Dayu Water-Saving Group)
August 1, 2022 - Present
Led systematic market research and competitive analysis in Southwest China; built KPI models for conversion, leads, contract value, and payment cycles; supported regional growth from 0 to 1 and signed 3+ government/enterprise clients; maintained a 200+ client database and supported industry exhibitions to boost brand visibility.

Education

Master of Applied Finance at Auckland University of Technology
October 1, 2016 - December 1, 2018
Bachelor of Tourism Management (Leisure Economics) at Hangzhou Normal University
September 1, 2011 - June 1, 2015
Master of Applied Finance at Auckland University of Technology
October 1, 2016 - December 1, 2018
Bachelor of Tourism Management (Leisure Economics) at Hangzhou Normal University
September 1, 2011 - June 1, 2015

Qualifications

RFP (Registered Financial Planner)
January 11, 2030 - April 15, 2026
RFP (Registered Financial Planner)
January 11, 2030 - April 29, 2026

Industry Experience

Financial Services, Government, Software & Internet, Professional Services, Energy & Utilities, Other