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Hi, I’m Mahdokht Nouri, a data-driven marketing professional with a track record of building growth engines in ecommerce and tech startups. I design engagement journeys, run analytics, and implement automation to boost conversions and retention. I’m passionate about turning data into actionable strategies, collaborating with product and sales teams, and continuously optimizing campaigns across channels.…Hi, I’m Mahdokht Nouri, a data-driven marketing professional with a track record of building growth engines in ecommerce and tech startups. I design engagement journeys, run analytics, and implement automation to boost conversions and retention. I’m passionate about turning data into actionable strategies, collaborating with product and sales teams, and continuously optimizing campaigns across channels.

Mahdokht Nouri

Performance Marketer, Growth Marketer, Product Marketer, +2

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Hi, I’m Mahdokht Nouri, a data-driven marketing professional with a track record of building growth engines in ecommerce and tech startups. I design engagement journeys, run analytics, and implement automation to boost conversions and retention. I’m passionate about turning data into actionable strategies, collaborating with product and sales teams, and continuously optimizing campaigns across channels.…Hi, I’m Mahdokht Nouri, a data-driven marketing professional with a track record of building growth engines in ecommerce and tech startups. I design engagement journeys, run analytics, and implement automation to boost conversions and retention. I’m passionate about turning data into actionable strategies, collaborating with product and sales teams, and continuously optimizing campaigns across channels.

Available to hire

Hi, I’m Mahdokht Nouri, a data-driven marketing professional with a track record of building growth engines in ecommerce and tech startups. I design engagement journeys, run analytics, and implement automation to boost conversions and retention.

I’m passionate about turning data into actionable strategies, collaborating with product and sales teams, and continuously optimizing campaigns across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Engagement Specialist at Digikala

May 1, 2024 - Present

Built and launched the Engagement team from scratch; defined engagement flows, data-driven user actions, and automated email push and in-app journeys, increasing purchase frequency per customer. Developed behavior-driven segmentation with automation tools, doubling campaign ROI. Conducted advanced data analysis and visualization (Python, SQL, Looker Studio), delivering actionable insights shaping engagement strategies. Led updates to user acquisition campaigns, doubling daily installs/updates during campaign periods. Implemented analytics and engagement tools, and created dashboards to track performance.

Performance Marketing Specialist at Qheyjoor

July 1, 2022 - May 1, 2024

Created and planned marketing strategies for new product launches; achieved around 90% of targets. Collaborated with Product and Sales teams for revenue growth; campaigns fully delivered. Managed Google Ads campaigns (Search, Display, Video, retargeting), reducing cost-per-action. Scaled app-install campaigns across major networks and designed re-engagement campaigns reducing churn by 5% through data-driven targeting.

Digital Marketing Specialist at Basalam

February 1, 2021 - April 1, 2022

Monitored and optimized performance metrics; delivered 200% uplift in ad transactions. Analyzed monthly campaign performance and recommended strategy shifts, significantly improving conversion rates. Launched install campaigns across major Android marketplaces, achieving monthly installs.

Marketing Automation Specialist at Basalam

December 1, 2020 - February 1, 2021

Segmented customers and launched personalized automated journeys based on behavioral triggers. Designed and executed A/B tests that improved engagement and retention in early lifecycle stages.