Tatev Sahakyan

Available to hire

I'm an experienced Head of SEO with a strong background in Search Engine Optimization (SEO) and hands-on involvement in emerging areas such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

About

I’m an experienced Head of SEO with a strong background in Search Engine Optimization (SEO) and hands-on involvement in emerging areas such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). While these are new and rapidly developing fields, I’m actively exploring and applying their principles to helr businesses stay visible and competitive as search evolves toward Al-driven and conversational discovery.
I develop search strategies that connect data, content, and technology to strengthen brand visibility and attract the right audience. My goal is to create approaches that deliver measurable growth today and remain effective as search continues to evolve.
I enjoy leading teams, solving complex SEO challenges, and turning insights into clear, actionable results. Always curious about new trends in search and Al, I value collaboration and knowledge sharing with other professionals who are shaping the future of organic growth.

In addition, I bring broad experience in account and project management with agency experience from private and public sectors as well as governmental and non-profit communications accounts.

  • 8 years' experience
  • Joined April 2026

Languages

  • ArmenianFluent
  • GermanFluent
  • EnglishFluent
  • FrenchFluent
  • RussianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Other
  • Consumer Goods
  • Government
  • Non-Profit Organization
  • Travel & Hospitality
  • Manufacturing
  • Financial Services

More experts in Berlin, Germany

Work experience· 9 roles

Founder & Creative Director · SAHAKIAN JewelryJun 2024 – Present · 2 yrs 6 mos

Founded and scaled an artisanal fine jewelry brand. Built a Shopify-based D2C storefront with full ownership of webshop performance and revenue growth. Defined brand, content and social media strategy, driving organic audience, storytelling and a distinctive brand narrative.

Performance Marketing & SEO Growth Manager (Freelance) · Self-employed / Freelance (Clients: atletica.de, kanela.ch)Jun 2023 – Jun 2024 · 1 yr 1 mo

Led SEO & AI search strategy across keywords in DE, CH, and global markets. Rebuilt content ecosystem (blog, category, product pages) to reverse SEO decline. Oversee full-funnel paid media strategy across Meta and Google, directing investment, creative strategy, and campaign architecture.

Performance Marketing & SEO Growth Manager (Freelance) · Self-employed (Clients: atletica.de & kanela.ch)Jun 2023 – Present · 3 yrs 6 mos

Led SEO & AI search strategy across keywords in DE, CH, and global markets. Rebuilt content ecosystem (blog, category, product pages) to reverse SEO decline. Oversee full-funnel paid media strategy across Meta and Google, directing investment, creative strategy, and campaign architecture.

Performance Marketing & SEO Growth Manager (Freelance) · Clients: atletica.de & kanela.chJun 2023 – Present · 3 yrs 6 mos
Communications Consultant (Contract) · International Organization for Migration (UN)Dec 2021 – Jan 2022 · 2 mos
Crisis Communications Consultant (Freelance) · B&K – Media & Communication ConsultingSep 2020 – Jun 2021 · 10 mos
Communications & Digital Marketing Officer · schoesslers GmbHOct 2019 – Jun 2023 · 3 yrs 9 mos
International PR Consultant · MC GroupJun 2018 – May 2019 · 1 yr

Education· 12

Master of Arts · Freie Universität Berlin2015 – 2017
Bachelor of Arts · Christian-Albrechts-Universität zu Kiel2011 – 2015
Erasmus Semester · University of Paris VIII Vincennes-Saint-Denis2013 – 2014
Secondary Education · N10 A. Petrosyan1996 – 2006

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