I'm an experienced Head of SEO with a strong background in Search Engine Optimization (SEO) and hands-on involvement in emerging areas such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). While these are new and rapidly developing fields, I'm actively exploring and applying their principles to helr businesses stay visible and competitive as search evolves toward Al-driven and conversational discovery. I develop search strategies that connect data, content, and technology to strengthen brand visibility and attract the right audience. My goal is to create approaches that deliver measurable growth today and remain effective as search continues to evolve. I enjoy leading teams, solving complex SEO challenges, and turning insights into clear, actionable results. Always curious about new trends in search and Al, I value collaboration and knowledge sharing with other professionals who are shaping the future of organic growth. In addition, I bring broad experience in account and project management with agency experience from private and public sectors as well as governmental and non-profit communications accounts.…

Tatev Sahakyan

I'm an experienced Head of SEO with a strong background in Search Engine Optimization (SEO) and hands-on involvement in emerging areas such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). While these are new and rapidly developing fields, I'm actively exploring and applying their principles to helr businesses stay visible and competitive as search evolves toward Al-driven and conversational discovery. I develop search strategies that connect data, content, and technology to strengthen brand visibility and attract the right audience. My goal is to create approaches that deliver measurable growth today and remain effective as search continues to evolve. I enjoy leading teams, solving complex SEO challenges, and turning insights into clear, actionable results. Always curious about new trends in search and Al, I value collaboration and knowledge sharing with other professionals who are shaping the future of organic growth. In addition, I bring broad experience in account and project management with agency experience from private and public sectors as well as governmental and non-profit communications accounts.…

Available to hire

I’m an experienced Head of SEO with a strong background in Search Engine Optimization (SEO) and hands-on involvement in emerging areas such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). While these are new and rapidly developing fields, I’m actively exploring and applying their principles to helr businesses stay visible and competitive as search evolves toward Al-driven and conversational discovery.
I develop search strategies that connect data, content, and technology to strengthen brand visibility and attract the right audience. My goal is to create approaches that deliver measurable growth today and remain effective as search continues to evolve.
I enjoy leading teams, solving complex SEO challenges, and turning insights into clear, actionable results. Always curious about new trends in search and Al, I value collaboration and knowledge sharing with other professionals who are shaping the future of organic growth.

In addition, I bring broad experience in account and project management with agency experience from private and public sectors as well as governmental and non-profit communications accounts.

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Skills

Experience Level

Language

Armenian
Fluent
German
Fluent
English
Fluent
French
Fluent
Russian
Fluent

Work Experience

Founder & Creative Director at SAHAKIAN Jewelry
June 1, 2024 - Present
Founded and scaled an artisanal fine jewelry brand. Built a Shopify-based D2C storefront with full ownership of webshop performance and revenue growth. Defined brand, content and social media strategy, driving organic audience, storytelling and a distinctive brand narrative.
Performance Marketing & SEO Growth Manager (Freelance) at Clients: atletica.de & kanela.ch
June 1, 2023 - Present
Led SEO and AI-powered search strategy across DE, CH, and global markets. Rebuilt content ecosystem (blog, category, product pages) to reverse SEO decline. Oversaw full-funnel paid media strategy across Meta and Google, directing investment, creative strategy, and campaign architecture.
Communications & Digital Marketing Officer at schoesslers GmbH
October 1, 2019 - June 1, 2023
Led integrated communication and digital marketing strategies for lifestyle, fashion, and e-commerce clients. Developed and executed cross-channel campaigns across social media, digital platforms, and media partnerships. Managed end-to-end campaign delivery, coordinating between internal creative teams, clients, and external media partners. Contributed to New Business acquisition.
Communications Consultant (Contract) at International Organization for Migration (UN)
December 1, 2021 - January 1, 2022
Developed and executed public awareness and advocacy campaigns with IOM Armenia project team, partner organizations and stakeholders. Implemented a multi-media communication approach to maximize outreach, engage beneficiaries, and attract target audiences. Managed media relations and created campaign content for Mission’s social media accounts and country website, including for the Regional Office (RO) Vienna.
Crisis Communications Consultant (Freelance) at B&K – Media & Communication Consulting
September 1, 2020 - June 1, 2021
Strategy consulting and crisis communication for clients in development, communications, and policy. Public relations, project management, press conferences, press releases, social media management.
International PR Consultant at MC Group
June 1, 2018 - May 1, 2019
Daily management & strategic consulting of international public and private sector clients (EU, German Federal Government, United Nations, etc.). Executed public relations activities, project coordination, media relations, international development, political analysis, speech writing, press releases, articles and reports.
Corporate Trainee at Deutsche Börse Group
December 1, 2017 - June 1, 2018
Training in internal and external corporate communication education.
Performance Marketing & SEO Growth Manager (Freelance) at Self-employed (Clients: atletica.de & kanela.ch)
June 1, 2023 - Present
Led SEO & AI search strategy across keywords in DE, CH, and global markets. Rebuilt content ecosystem (blog, category, product pages) to reverse SEO decline. Oversee full-funnel paid media strategy across Meta and Google, directing investment, creative strategy, and campaign architecture.
Performance Marketing & SEO Growth Manager (Freelance) at Self-employed / Freelance (Clients: atletica.de, kanela.ch)
June 1, 2023 - June 1, 2024
Led SEO & AI search strategy across keywords in DE, CH, and global markets. Rebuilt content ecosystem (blog, category, product pages) to reverse SEO decline. Oversee full-funnel paid media strategy across Meta and Google, directing investment, creative strategy, and campaign architecture.

Education

Master of Arts at Freie Universität Berlin
January 1, 2015 - January 1, 2017
Bachelor of Arts at Christian-Albrechts-Universität zu Kiel
January 1, 2011 - January 1, 2015
Erasmus Semester at University of Paris VIII Vincennes-Saint-Denis
January 1, 2013 - January 1, 2014
Secondary Education at N10 A. Petrosyan
January 1, 1996 - January 1, 2006
Master of Arts (M.A.) at Freie Universität Berlin
January 1, 2015 - December 31, 2017
Bachelor of Arts (B.A.) at Christian-Albrechts-Universität zu Kiel
January 1, 2011 - December 31, 2015
Erasmus Semester at University of Paris VIII Vincennes-Saint-Denis
January 1, 2013 - January 1, 2014
Secondary Education at N10 A. Petrosyan - Gyumri, Armenia Bilingual French School
January 1, 1996 - January 1, 2006
Master of Arts in East European Studies (Politics) at Freie-Universität Berlin
January 1, 2015 - January 1, 2017
Bachelor of Arts in Political Science and French Philology at Christian-Albrechts-Universität zu Kiel
January 1, 2011 - January 1, 2015
Erasmus Semester at University of Paris VIII Vincennes-Saint-Denis
January 1, 2013 - January 1, 2014
Secondary School at N10 A. Petrosyan, Gyumri, Armenia
January 1, 1996 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Consumer Goods, Government, Non-Profit Organization, Travel & Hospitality, Manufacturing, Financial Services

Skills

Experience Level