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I am a strategic business leader and multilingual marketing professional with a decade of experience helping diverse B2B and B2C brands in the DACH space and beyond. I’ve supported aviation, fintech, automotive, lifestyle, fitness equipment, and cosmetics brands, and I currently serve as Founder & Creative Director of SAHAKIAN Jewelry, where I shape the brand, content, and Shopify-based D2C growth. My strength lies in cross-functional account and project management, agency experience across private, public, government, and non-profit accounts, and turning data into compelling narratives. I enjoy building cross-channel campaigns, managing crisis communications when needed, and translating ambitious concepts into measurable results that accelerate growth and brand equity.…I am a strategic business leader and multilingual marketing professional with a decade of experience helping diverse B2B and B2C brands in the DACH space and beyond. I’ve supported aviation, fintech, automotive, lifestyle, fitness equipment, and cosmetics brands, and I currently serve as Founder & Creative Director of SAHAKIAN Jewelry, where I shape the brand, content, and Shopify-based D2C growth. My strength lies in cross-functional account and project management, agency experience across private, public, government, and non-profit accounts, and turning data into compelling narratives. I enjoy building cross-channel campaigns, managing crisis communications when needed, and translating ambitious concepts into measurable results that accelerate growth and brand equity.

Tatev Sahakyan, M.A.

Growth Marketer, Performance Marketer, Marketing Strategist, +4

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I am a strategic business leader and multilingual marketing professional with a decade of experience helping diverse B2B and B2C brands in the DACH space and beyond. I’ve supported aviation, fintech, automotive, lifestyle, fitness equipment, and cosmetics brands, and I currently serve as Founder & Creative Director of SAHAKIAN Jewelry, where I shape the brand, content, and Shopify-based D2C growth. My strength lies in cross-functional account and project management, agency experience across private, public, government, and non-profit accounts, and turning data into compelling narratives. I enjoy building cross-channel campaigns, managing crisis communications when needed, and translating ambitious concepts into measurable results that accelerate growth and brand equity.…I am a strategic business leader and multilingual marketing professional with a decade of experience helping diverse B2B and B2C brands in the DACH space and beyond. I’ve supported aviation, fintech, automotive, lifestyle, fitness equipment, and cosmetics brands, and I currently serve as Founder & Creative Director of SAHAKIAN Jewelry, where I shape the brand, content, and Shopify-based D2C growth. My strength lies in cross-functional account and project management, agency experience across private, public, government, and non-profit accounts, and turning data into compelling narratives. I enjoy building cross-channel campaigns, managing crisis communications when needed, and translating ambitious concepts into measurable results that accelerate growth and brand equity.

Available to hire

I am a strategic business leader and multilingual marketing professional with a decade of experience helping diverse B2B and B2C brands in the DACH space and beyond. I’ve supported aviation, fintech, automotive, lifestyle, fitness equipment, and cosmetics brands, and I currently serve as Founder & Creative Director of SAHAKIAN Jewelry, where I shape the brand, content, and Shopify-based D2C growth.

My strength lies in cross-functional account and project management, agency experience across private, public, government, and non-profit accounts, and turning data into compelling narratives. I enjoy building cross-channel campaigns, managing crisis communications when needed, and translating ambitious concepts into measurable results that accelerate growth and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Armenian

Fluent

German

Fluent

English

Fluent

French

Fluent

Russian

Fluent

Work Experience

Founder & Creative Director at SAHAKIAN Jewelry

June 1, 2024 - Present

Founded and scaled an artisanal fine jewelry brand. Built a Shopify-based D2C storefront with full ownership of webshop performance and revenue growth. Defined brand, content and social media strategy, driving organic audience, storytelling and a distinctive brand narrative.

Performance Marketing & SEO Growth Manager (Freelance) at Clients: atletica.de & kanela.ch

June 1, 2023 - Present

Led SEO and AI-powered search strategy across DE, CH, and global markets. Rebuilt content ecosystem (blog, category, product pages) to reverse SEO decline. Oversaw full-funnel paid media strategy across Meta and Google, directing investment, creative strategy, and campaign architecture.

Communications & Digital Marketing Officer at schoesslers GmbH

October 1, 2019 - June 1, 2023

Led integrated communication and digital marketing strategies for lifestyle, fashion, and e-commerce clients. Developed and executed cross-channel campaigns across social media, digital platforms, and media partnerships. Managed end-to-end campaign delivery, coordinating between internal creative teams, clients, and external media partners. Contributed to New Business acquisition.

Communications Consultant (Contract) at International Organization for Migration (UN)

December 1, 2021 - January 1, 2022

Developed and executed public awareness and advocacy campaigns with IOM Armenia project team, partner organizations and stakeholders. Implemented a multi-media communication approach to maximize outreach, engage beneficiaries, and attract target audiences. Managed media relations and created campaign content for Mission’s social media accounts and country website, including for the Regional Office (RO) Vienna.

Crisis Communications Consultant (Freelance) at B&K – Media & Communication Consulting

September 1, 2020 - June 1, 2021

Strategy consulting and crisis communication for clients in development, communications, and policy. Public relations, project management, press conferences, press releases, social media management.

International PR Consultant at MC Group

June 1, 2018 - May 1, 2019

Daily management & strategic consulting of international public and private sector clients (EU, German Federal Government, United Nations, etc.). Executed public relations activities, project coordination, media relations, international development, political analysis, speech writing, press releases, articles and reports.

Corporate Trainee at Deutsche Börse Group

December 1, 2017 - June 1, 2018

Training in internal and external corporate communication education.

Performance Marketing & SEO Growth Manager (Freelance) at Self-employed (Clients: atletica.de & kanela.ch)

June 1, 2023 - Present

Led SEO & AI search strategy across keywords in DE, CH, and global markets. Rebuilt content ecosystem (blog, category, product pages) to reverse SEO decline. Oversee full-funnel paid media strategy across Meta and Google, directing investment, creative strategy, and campaign architecture.