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I’m a strategic sales and marketing executive with 20+ years of experience leading merchandising categories and driving marketing strategies. I have a proven track record of meeting revenue and margin targets, delivering strategic brand insights, and nurturing C-level client relationships. I also lead sponsorship and fundraising sales and enjoy building high-performing, results-driven teams. I’ve managed national events, PR, and marketing strategy, and I excel at end-to-end event planning, hosting at trade and consumer events, and managing budgets. I’ve written and published content as an editor and publisher, and I’m adept at turning market insights into actionable growth strategies for brands and retailers.…I’m a strategic sales and marketing executive with 20+ years of experience leading merchandising categories and driving marketing strategies. I have a proven track record of meeting revenue and margin targets, delivering strategic brand insights, and nurturing C-level client relationships. I also lead sponsorship and fundraising sales and enjoy building high-performing, results-driven teams. I’ve managed national events, PR, and marketing strategy, and I excel at end-to-end event planning, hosting at trade and consumer events, and managing budgets. I’ve written and published content as an editor and publisher, and I’m adept at turning market insights into actionable growth strategies for brands and retailers.

Frank Turco

Content Creator, Brand Strategist, Marketing Strategist, +3

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I’m a strategic sales and marketing executive with 20+ years of experience leading merchandising categories and driving marketing strategies. I have a proven track record of meeting revenue and margin targets, delivering strategic brand insights, and nurturing C-level client relationships. I also lead sponsorship and fundraising sales and enjoy building high-performing, results-driven teams. I’ve managed national events, PR, and marketing strategy, and I excel at end-to-end event planning, hosting at trade and consumer events, and managing budgets. I’ve written and published content as an editor and publisher, and I’m adept at turning market insights into actionable growth strategies for brands and retailers.…I’m a strategic sales and marketing executive with 20+ years of experience leading merchandising categories and driving marketing strategies. I have a proven track record of meeting revenue and margin targets, delivering strategic brand insights, and nurturing C-level client relationships. I also lead sponsorship and fundraising sales and enjoy building high-performing, results-driven teams. I’ve managed national events, PR, and marketing strategy, and I excel at end-to-end event planning, hosting at trade and consumer events, and managing budgets. I’ve written and published content as an editor and publisher, and I’m adept at turning market insights into actionable growth strategies for brands and retailers.

Available to hire

I’m a strategic sales and marketing executive with 20+ years of experience leading merchandising categories and driving marketing strategies. I have a proven track record of meeting revenue and margin targets, delivering strategic brand insights, and nurturing C-level client relationships. I also lead sponsorship and fundraising sales and enjoy building high-performing, results-driven teams.

I’ve managed national events, PR, and marketing strategy, and I excel at end-to-end event planning, hosting at trade and consumer events, and managing budgets. I’ve written and published content as an editor and publisher, and I’m adept at turning market insights into actionable growth strategies for brands and retailers.

Skills

Copywriting

Leadership

Branding

Experience Level

Copywriting

Expert

Leadership

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Sponsorship Sales and Retail/Wholesale Business Development at FJT Consulting Services Ltd

January 1, 2026 - Present

Providing support in sponsorship and fundraising efforts for events in the GTA, including partnerships with United Way and Melanoma Canada; delivering sales and marketing support to Canadian distributors of beauty brands; introducing new brands and products to key retail accounts in the beauty/cosmetics industry.

Editor in Chief, Publisher, Writer, Event Host and Event Planner, Sponsorship Sales at Cosmetics Alliance Canada

January 1, 2022 - January 1, 2026

Managed Cosmetics Magazine (55-year-old digital, quarterly publication); responsible for advertising sales; planned, managed, executed, and hosted two industry trade events (up to 500 attendees); led venue search and negotiations, F&B, décor; developed agenda/run of show; sold sponsorships.

Head of Softlines Business Development at Circana (formerly NPD Group)

January 1, 2018 - January 1, 2022

Drove leads and sales for the beauty, fashion, and footwear portfolios; led retail recruitment efforts; exceeded sales targets; launched footwear POS service; led marketing campaigns to generate leads and convert to sales; managed exhibitor booths at trade shows.

General Merchandise Manager at Designer Brands

January 1, 2012 - January 1, 2018

Led sales, margin, inventory and marketing strategies for women’s, men’s and kids’ merchandising categories across multiple specialty banners; led a team of merchants and marketers to drive a $300M+ sales portfolio; directed promotions, campaigns, in-store signage and displays and in-store events; coached large teams.

Senior Manager, Trend and Design/Global Sourcing/Private Brands at Home Depot Canada

January 1, 2007 - January 1, 2011

Developed, integrated, and executed the trend and design strategy; collaborated with merchants and marketers across categories; led Martha Stewart Living brand introduction; led the creative direction of the Home Depot Dreambook; led private brand program development and global sourcing.

Senior Merchandising and Marketing Roles at Hudson's Bay, Holt Renfrew, Saks Fifth Avenue (NYC)

January 1, 2002 - January 1, 2011

Held various roles as buyer, product development manager, and brand manager; drove sales, margin, inventory turns and marketing strategies across fashion, accessories, and home; led development of private brand products.