Available to hire
I am Cristian Salaris, an entrepreneur and international manager with 20+ years of experience across sales, marketing, gamification, licensing, AI-driven platforms, blockchain ecosystems, digital products, performance marketing, lead generation and business development. Since 2016 I have been the founder and director of a UK company, hands-on in building commercial strategies, go-to-market plans, websites, e-commerce flows, CRM and email funnels, chatbots, paid advertising campaigns and international partnerships.
My experience aligns with luxury hospitality and casino positioning, delivering guest-centric experiences for premium clients, international client handling, revenue optimization and relationship management. I have led projects for luxury resorts and high-end hospitality environments and casino operations, including VIP client interaction and multi-cultural teams.
Skills
Experience Level
Language
Italian
Fluent
English
Advanced
Work Experience
Sales and Marketing Director – Gamification Expert at Bitbuu Games / Mars 1982 Ltd
May 1, 2016 - PresentLed international sales and marketing strategy, go-to-market planning, CRM and email funnel design, and multi-channel campaigns; cultivated partnerships and licensing opportunities with major brands, while overseeing branding, content, and analytics.
General Manager at ISDM.IT
January 1, 2017 - PresentOversee operations, cross-functional coordination, and growth; develop short- and long-term sales forecasts, client management, and performance improvements; liaise with product, IT, marketing and finance functions.
Sales and Marketing Director at Dia Adv Srl
March 1, 2015 - October 6, 2017Define and execute international sales and marketing strategies; manage e-commerce flows, CRM, and partner channels; lead brand initiatives and market expansion.
Marketing Director at Ketch Apps
November 11, 2013 - October 9, 2015Brand and marketing strategy for mobile games; collaborate with publishers, communities, analytics and user acquisition; develop go-to-market plans and KPI targets.
General Manager at Ketch Apps
November 11, 2012 - October 1, 2014Led local and international teams; built relationships with customers and partners; delivered management-level presentations and reports; steered marketing and sales performance.
Sales and Marketing Department Manager at W Tech
January 1, 2007 - December 10, 2007Developed and managed sales and marketing activities for a Norwegian tech company; planned domestic and export sales; built client networks.
CEO at Bad Bros Company
January 1, 2005 - December 30, 2006Led branding, music promotion activities and agency services within the music sector; oversaw strategy and delivery.
Senior Marketing Project Manager at To Do Lab Srl
May 1, 2016 - July 7, 2018Owner of end-to-end marketing project management for clients, including brand and website strategy, development (e-commerce), guidelines and maintenance; promotional activities, speaking engagements, operations, finance, technology, processes and guidelines; manage campaigns on social media and Google; budget management and reporting.
Marketing Director at Ketch App
November 11, 2013 - October 9, 2015Responsible for product branding, positioning and overall marketing strategies for mobile games; created go-to-market plans; collaborated with Google/Apple partners; managed brand experiences and cross-channel initiatives.
General Manager at Ketch App
November 11, 2012 - October 1, 2014Developed, optimized and implemented local marketing and sales strategy; managed Italian sales personnel; built relationships with customers and partners; delivered presentations to top management.
Sales and Marketing Department Manager at 3W Tech
January 1, 2008 - December 14, 2012Developed key prospects among OEMs and wholesalers; identified and qualified opportunities; managed sales revenues and budgets; built close relationships with resellers and final customers; provided technical and sizing support.
Sales and Marketing Department Manager at Modabrand Ltd
January 1, 2007 - December 10, 2007Developed local marketing and sales strategies; managed Italian sales personnel; negotiated and closed strategic deals; delivered presentations to top management.
Education
CSS Fundamentals at LinkedIn Learning (Lynda.com)
January 4, 2016 - April 15, 2026Creating a Responsive Web Design: Advanced Techniques at LinkedIn Learning (Lynda.com)
January 4, 2016 - April 15, 2026Understanding Consumer Behavior at LinkedIn Learning (Lynda.com)
January 20, 2016 - April 15, 2026Sales Skills Fundamentals at LinkedIn Learning (Lynda.com)
January 21, 2016 - April 15, 2026Kickstarter Crowdfunding Essential Training at LinkedIn Learning (Lynda.com)
February 6, 2016 - April 15, 2026Advanced Google Analytics at LinkedIn Learning (Lynda.com)
February 26, 2016 - April 15, 2026Lead Generation Fundamentals at LinkedIn Learning (Lynda.com)
March 1, 2016 - April 15, 2026SEO for E-commerce at LinkedIn Learning (Lynda.com)
May 1, 2016 - April 15, 2026SEO Tools Fundamentals at LinkedIn Learning (Lynda.com)
May 2, 2016 - April 15, 2026Managing Online Communities at LinkedIn Learning (Lynda.com)
May 2, 2016 - April 15, 2026MailChimp Fundamentals at LinkedIn Learning (Lynda.com)
May 2, 2016 - April 15, 2026Moving WordPress with WP Migrate DB Pro at LinkedIn Learning (Lynda.com)
June 1, 2016 - April 15, 2026Understanding Consumer Behavior at LinkedIn Learning (Lynda.com)
January 20, 2016 - April 15, 2026Writing a Marketing Plan at Lynda.com
June 15, 2015 - June 15, 2015Content Marketing Fundamentals at Lynda.com
September 6, 2015 - September 6, 2015Marketing Research Fundamentals at Lynda.com
September 6, 2015 - September 6, 2015Affiliate Marketing Fundamentals at Lynda.com
September 14, 2015 - September 14, 2015CSS Fundamentals at Lynda.com
January 4, 2016 - January 4, 2016Creating a Responsive Web Design: Advanced Techniques at Lynda.com
January 4, 2016 - January 4, 2016Understanding Consumer Behavior at Lynda.com
January 20, 2016 - January 20, 2016Sales Skills Fundamentals at Lynda.com
January 21, 2016 - January 21, 2016Kickstarter Crowdfunding Essential Training at Lynda.com
February 6, 2016 - February 6, 2016Conversion Rate Optimisation Fundamentals at Lynda.com
February 26, 2016 - February 26, 2016Advanced Google Analytics at Lynda.com
February 28, 2016 - February 28, 2016Lead Generation Fundamentals at Lynda.com
March 1, 2016 - March 1, 2016SEO for E-commerce at Lynda.com
March 1, 2016 - March 1, 2016SEO Tools Fundamentals at Lynda.com
March 1, 2016 - March 1, 2016Managing Online Communities at Lynda.com
March 1, 2016 - March 1, 2016MailChimp Fundamentals at Lynda.com
March 1, 2016 - March 1, 2016Creating Your Sales Process at LinkedIn Learning
November 1, 2018 - November 1, 2018The Persuasion Code: The Neuroscience of Sales at LinkedIn Learning
September 1, 2020 - September 1, 2020Qualifications
Kickstarter Crowdfunding Essential Training
February 6, 2016 - April 15, 2026SEO Tools Fundamentals
May 2, 2016 - April 15, 2026Sales Skills Fundamentals
January 21, 2016 - April 15, 2026Content Marketing Fundamentals
September 6, 2015 - April 15, 2026HACCP Certification
January 11, 2030 - April 15, 2026Wine Level 2 Certification
January 11, 2030 - April 15, 2026HACCP Certification
January 11, 2030 - April 15, 2026Wine Level 2 Certification
January 11, 2030 - April 15, 2026Industry Experience
Gaming, Media & Entertainment, Software & Internet, Education, Professional Services, Travel & Hospitality
Skills
Experience Level
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