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I'm a brand partnerships and commercial strategy specialist with 10 years of experience working across luxury retail, DTC, and founder-led fashion brands. My background spans high-value client relationship management, partnership development, and translating creative brand vision into structured commercial frameworks. I've developed and executed partnership and collaboration strategies at brands including The RealReal, where I managed a $12M client pipeline, and Yearly Co., a DTC fine jewelry brand, where I led cross-channel marketing, influencer partnerships, and retail strategy that drove 98% year-over-year growth. I've worked closely with founders and leadership teams to build proposals, define scope, and bring stakeholders to agreement. I'm comfortable in client-facing environments, skilled at balancing brand integrity with commercial objectives, and experienced working within the luxury and fashion sector. I bring both strategic thinking and hands-on execution to high-stakes engagements. I'm currently available for a short-term freelance engagement and can begin immediately.…I'm a brand partnerships and commercial strategy specialist with 10 years of experience working across luxury retail, DTC, and founder-led fashion brands. My background spans high-value client relationship management, partnership development, and translating creative brand vision into structured commercial frameworks. I've developed and executed partnership and collaboration strategies at brands including The RealReal, where I managed a $12M client pipeline, and Yearly Co., a DTC fine jewelry brand, where I led cross-channel marketing, influencer partnerships, and retail strategy that drove 98% year-over-year growth. I've worked closely with founders and leadership teams to build proposals, define scope, and bring stakeholders to agreement. I'm comfortable in client-facing environments, skilled at balancing brand integrity with commercial objectives, and experienced working within the luxury and fashion sector. I bring both strategic thinking and hands-on execution to high-stakes engagements. I'm currently available for a short-term freelance engagement and can begin immediately.

Lauren Patterson

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm a brand partnerships and commercial strategy specialist with 10 years of experience working across luxury retail, DTC, and founder-led fashion brands. My background spans high-value client relationship management, partnership development, and translating creative brand vision into structured commercial frameworks. I've developed and executed partnership and collaboration strategies at brands including The RealReal, where I managed a $12M client pipeline, and Yearly Co., a DTC fine jewelry brand, where I led cross-channel marketing, influencer partnerships, and retail strategy that drove 98% year-over-year growth. I've worked closely with founders and leadership teams to build proposals, define scope, and bring stakeholders to agreement. I'm comfortable in client-facing environments, skilled at balancing brand integrity with commercial objectives, and experienced working within the luxury and fashion sector. I bring both strategic thinking and hands-on execution to high-stakes engagements. I'm currently available for a short-term freelance engagement and can begin immediately.…I'm a brand partnerships and commercial strategy specialist with 10 years of experience working across luxury retail, DTC, and founder-led fashion brands. My background spans high-value client relationship management, partnership development, and translating creative brand vision into structured commercial frameworks. I've developed and executed partnership and collaboration strategies at brands including The RealReal, where I managed a $12M client pipeline, and Yearly Co., a DTC fine jewelry brand, where I led cross-channel marketing, influencer partnerships, and retail strategy that drove 98% year-over-year growth. I've worked closely with founders and leadership teams to build proposals, define scope, and bring stakeholders to agreement. I'm comfortable in client-facing environments, skilled at balancing brand integrity with commercial objectives, and experienced working within the luxury and fashion sector. I bring both strategic thinking and hands-on execution to high-stakes engagements. I'm currently available for a short-term freelance engagement and can begin immediately.

Available to hire

I’m a brand partnerships and commercial strategy specialist with 10 years of experience working across luxury retail, DTC, and founder-led fashion brands. My background spans high-value client relationship management, partnership development, and translating creative brand vision into structured commercial frameworks.
I’ve developed and executed partnership and collaboration strategies at brands including The RealReal, where I managed a $12M client pipeline, and Yearly Co., a DTC fine jewelry brand, where I led cross-channel marketing, influencer partnerships, and retail strategy that drove 98% year-over-year growth. I’ve worked closely with founders and leadership teams to build proposals, define scope, and bring stakeholders to agreement.
I’m comfortable in client-facing environments, skilled at balancing brand integrity with commercial objectives, and experienced working within the luxury and fashion sector. I bring both strategic thinking and hands-on execution to high-stakes engagements.
I’m currently available for a short-term freelance engagement and can begin immediately.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Senior Marketing Manager at Yearly Co.

February 1, 2023 - December 31, 2024

Directed cross-channel marketing strategies (e-commerce, email, influencer), driving a 20% year-over-year revenue increase. Managed a team of six across Brand Visuals, PR, Customer Retention, and Retail. Managed external contractors. Spearheaded partnerships and collaborations to expand brand reach and meet mutual KPIs. Grew retail sales by 98% YoY through optimized systems and strategic sales initiatives. Increased email list and Instagram following by 20K+ through acquisition strategies. Launched influencer programs to boost brand awareness, AOV, and customer base. Developed and executed pop-up events strategy, generating ~$300K in revenue.

Business Development Manager at Everything But the House

November 1, 2021 - January 31, 2023

Leveraged auction marketplace expertise to drive growth through strategic partnerships, client onboarding, and cross-functional collaboration. Led go-to-market initiatives, optimized acquisition channels, and scaled cross-departmental processes to improve efficiency and revenue streams.

Luxury Manager | Field Sales at The RealReal

April 1, 2018 - November 30, 2021

Managed a $12M pipeline, onboarding and retaining high-net-worth consignors. Exceeded sales targets by a significant margin, contributing to pre- and post-IPO growth. Coordinated authentication, consignor relations, and pricing to expand market presence and client satisfaction.

Brand & Marketing Consultant at Independent

January 1, 2024 - Present

Partnered with small luxury and lifestyle brands to drive growth, develop marketing calendars and campaigns, optimize e-commerce experiences (Shopify), and align brand messaging. Oversee SEO and social strategies, event planning, and cross-channel initiatives to strengthen brand equity.

Brand & Marketing Strategist | Luxury Retail | Partnerships at La Ligne

July 1, 2025 - Present

Founded and led brand strategy initiatives for luxury retail partnerships and client experience, including boutique launches, events, and strategic collaborations to elevate brand positioning and drive growth. Implemented KPI-driven marketing initiatives and enhanced brand awareness.