Lauren Patterson
I'm a brand partnerships and commercial strategy specialist with 10 years of experience working across luxury retail, DTC, and founder-led fashion brands.
About
I’m a brand partnerships and commercial strategy specialist with 10 years of experience working across luxury retail, DTC, and founder-led fashion brands. My background spans high-value client relationship management, partnership development, and translating creative brand vision into structured commercial frameworks.
I’ve developed and executed partnership and collaboration strategies at brands including The RealReal, where I managed a $12M client pipeline, and Yearly Co., a DTC fine jewelry brand, where I led cross-channel marketing, influencer partnerships, and retail strategy that drove 98% year-over-year growth. I’ve worked closely with founders and leadership teams to build proposals, define scope, and bring stakeholders to agreement.
I’m comfortable in client-facing environments, skilled at balancing brand integrity with commercial objectives, and experienced working within the luxury and fashion sector. I bring both strategic thinking and hands-on execution to high-stakes engagements.
I’m currently available for a short-term freelance engagement and can begin immediately.
- 8 years' experience
- Joined April 2026
Industry experience
- Retail
- Media & Entertainment
- Professional Services
More experts in Nashville, United States
Work experience· 5 roles
Founded and led brand strategy initiatives for luxury retail partnerships and client experience, including boutique launches, events, and strategic collaborations to elevate brand positioning and drive growth. Implemented KPI-driven marketing initiatives and enhanced brand awareness.
Partnered with small luxury and lifestyle brands to drive growth, develop marketing calendars and campaigns, optimize e-commerce experiences (Shopify), and align brand messaging. Oversee SEO and social strategies, event planning, and cross-channel initiatives to strengthen brand equity.
Directed cross-channel marketing strategies (e-commerce, email, influencer), driving a 20% year-over-year revenue increase. Managed a team of six across Brand Visuals, PR, Customer Retention, and Retail. Managed external contractors. Spearheaded partnerships and collaborations to expand brand reach and meet mutual KPIs. Grew retail sales by 98% YoY through optimized systems and strategic sales initiatives. Increased email list and Instagram following by 20K+ through acquisition strategies. Launched influencer programs to boost brand awareness, AOV, and customer base. Developed and executed pop-up events strategy, generating ~$300K in revenue.
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