Senior Digital Transformation, Product & AI Strategy Consultant with 20+ years’ experience delivering commercially driven transformation across enterprise and international organisations, including Berkeley Group and Samsung. I specialise in turning complex customer journeys, fragmented technology and inefficient operations into scalable digital products, platforms and operating models. My experience spans digital transformation, product strategy, CX, Microsoft 365/SharePoint, Dynamics, Agile delivery, operational efficiency and responsible AI adoption. During 12 years at Berkeley Group, I led transformation programmes including an end-to-end customer journey initiative estimated to generate £23M in incremental annual profit, alongside operating-model transformation delivering £3.2M in annual savings. I have also led Pan-European digital delivery for Samsung.com. Today, as Founder & CEO of Infinite Reach AI, I combine enterprise transformation expertise with AI strategy and automation. What differentiates me is my ability to bridge C-suite strategy and hands-on delivery, always focused on measurable commercial outcomes. Native Dutch | Fluent English | UK & international experience

Heleen C. Driever

Senior Digital Transformation, Product & AI Strategy Consultant with 20+ years’ experience delivering commercially driven transformation across enterprise and international organisations, including Berkeley Group and Samsung. I specialise in turning complex customer journeys, fragmented technology and inefficient operations into scalable digital products, platforms and operating models. My experience spans digital transformation, product strategy, CX, Microsoft 365/SharePoint, Dynamics, Agile delivery, operational efficiency and responsible AI adoption. During 12 years at Berkeley Group, I led transformation programmes including an end-to-end customer journey initiative estimated to generate £23M in incremental annual profit, alongside operating-model transformation delivering £3.2M in annual savings. I have also led Pan-European digital delivery for Samsung.com. Today, as Founder & CEO of Infinite Reach AI, I combine enterprise transformation expertise with AI strategy and automation. What differentiates me is my ability to bridge C-suite strategy and hands-on delivery, always focused on measurable commercial outcomes. Native Dutch | Fluent English | UK & international experience

Available to hire

Senior Digital Transformation, Product & AI Strategy Consultant with 20+ years’ experience delivering commercially driven transformation across enterprise and international organisations, including Berkeley Group and Samsung.

I specialise in turning complex customer journeys, fragmented technology and inefficient operations into scalable digital products, platforms and operating models. My experience spans digital transformation, product strategy, CX, Microsoft 365/SharePoint, Dynamics, Agile delivery, operational efficiency and responsible AI adoption.

During 12 years at Berkeley Group, I led transformation programmes including an end-to-end customer journey initiative estimated to generate £23M in incremental annual profit, alongside operating-model transformation delivering £3.2M in annual savings. I have also led Pan-European digital delivery for Samsung.com.

Today, as Founder & CEO of Infinite Reach AI, I combine enterprise transformation expertise with AI strategy and automation. What differentiates me is my ability to bridge C-suite strategy and hands-on delivery, always focused on measurable commercial outcomes.

Native Dutch | Fluent English | UK & international experience

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Dutch
Fluent

Work Experience

Founder & CEO at Infinite Reach AI
June 1, 2025 - Present
Founder & CEO; host of the Infinite Reach AI podcast; led all aspects of business strategy, operations, client partnerships, and new business generation; developed AI-powered frameworks for wellbeing coaching and digital campaigns.
Senior Strategy Advisor; Fractional CDO; AI Transformation Lead at Infinite Reach AI
June 1, 2025 - Present
Led the overall digital strategy, AI transformation initiatives, and the in-house digital development/testing function; defined the digital vision and road map; built AI-enabled coaching funnels and multi-channel campaigns.
Senior Strategy Advisor at Berkeley Group plc
September 1, 2022 - May 31, 2025
Led the development and delivery of the overall digital vision, strategy, road map, and associated programs and projects. Led in-house digital development/testing team of 5-10 members and digital marketing function. Drove integration of multiple admin systems into Dynamics to remove/upgrade old tech stack, reduce operational costs, automate several customer activities, and modernise the overall digital customer experience through an integrated multi-channel solution.
Head of In-House Digital Development & Marketing at Berkeley Group plc
August 1, 2016 - August 31, 2022
Led the in-house digital development/testing team and digital marketing function; built and maintained a digital operating model; delivered ROI within six months.
Dynamic Business Development & Marketing Executive at Berkeley Group plc
August 1, 2016 - September 1, 2022
Led the development and delivery of the end-to-end digital experience, multi-channel marketing programs, and in-house digital production; built and scaled new processes and team capability.
Digital Studio Manager at Samsung / Cheil Communications
April 1, 2013 - August 1, 2016
Led a cross-functional in-house digital studio; implemented Kanban-based processes to improve delivery; migrated on-prem assets to cloud; supported in multi-project campaigns.
EU Content & Digital Account Manager at Samsung / Cheil Communications
March 1, 2012 - April 1, 2013
Led Samsung.com European digital web content and online marketing and digital production teams; managed multi-project digital workflows and stakeholder relationships.
EU Content & Digital Account Manager at Samsung.com Europe (Agency)
March 1, 2012 - April 1, 2013
Led online marketing and digital content teams, expanding client portfolio across Europe, and delivering content enhancements and project management across local markets.

Education

HAVO Diploma, Cultural & Social at Rheden
January 1, 1995 - January 1, 2001
BA Marketing & PR (2:1), Communications & Sociology at Goldsmiths, University of London
January 1, 2004 - January 1, 2007
BA Marketing & PR - 2:1 Honours, Communications & Sociology at Goldsmiths College, University of London
January 1, 2004 - January 1, 2007

Qualifications

HAVO Diploma, Cultural & Social
January 1, 1995 - January 1, 2001

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction, Education, Computers & Electronics, Telecommunications
    Senior Product Manager / Transformation Lead

    Led enterprise digital workplace and technology transformation at Berkeley Group, combining product strategy, governance, user requirements and organisational change.

    Created and delivered the vision and roadmap for a major SharePoint transformation spanning seven workstreams, including migration from on-premise SharePoint 2013 to SharePoint Online.

    Consolidated approximately 400 fragmented bespoke solutions into 8 standardised solutions, requiring careful consideration of user needs, standardisation, governance, operational processes and organisational adoption.

    The programme demonstrates my wider approach to responsible technology transformation: technology decisions must balance business value with governance, usability, human impact and sustainable operating processes.

    Skills: Technology Governance • Digital Transformation • Product Strategy • Human-Centred Design • Change Management • M365 • SharePoint • Agile

    Responsible AI Strategy & Governance | Infinite Reach AI

    Advising organisations on responsible AI adoption, helping leadership teams identify where AI can create genuine business value while considering governance, risk, human impact and operational readiness.

    My approach combines AI strategy with 20+ years of enterprise digital transformation experience. Rather than adopting AI for technology’s sake, I assess the business problem first, identify appropriate use cases and consider the controls, human oversight and operating processes required for responsible implementation.

    Areas include AI opportunity assessment, governance roadmaps, human-centred adoption, workflow automation, risk considerations and responsible integration into existing business processes.

    Skills: Responsible AI • AI Ethics • AI Governance • AI Strategy • Human-Centred AI • Digital Transformation • Risk Assessment • AI Adoption

    Expert AI Model Evaluation | Business Strategy & Digital Transformation

    Selected as a subject matter expert to evaluate AI model responses to complex, senior-level business and management scenarios.

    Evaluated model outputs across areas including P&L and commercial analysis, digital strategy, go-to-market strategy, management, HR, operational processes and business transformation.

    Assignments included multimodal and document-based tasks involving presentation decks, images, business processes and Excel spreadsheets, including trend and data analysis.

    Responses were assessed against detailed evaluation criteria covering areas such as accuracy, reasoning, completeness, relevance, instruction-following and the quality of the proposed business solution.

    The work required applying real-world senior leadership judgement to determine whether AI-generated recommendations were not only technically plausible, but commercially sound, strategically coherent and appropriate for real enterprise environments.

    Skills: AI Model Evaluation • AI Training • LLM Evaluation • Business Strategy • Digital Transformation • P&L Analysis • Go-to-Market Strategy • Data Analysis • Critical Reasoning • Quality Assurance