Led the overall digital strategy, AI transformation initiatives, and the in-house digital development/testing function; defined the digital vision and road map; built AI-enabled coaching funnels and multi-channel campaigns.

Dynamic Business Development & Marketing Executive at Berkeley Group plc

August 1, 2016 - September 1, 2022

Led the development and delivery of the end-to-end digital experience, multi-channel marketing programs, and in-house digital production; built and scaled new processes and team capability.

EU Content & Digital Account Manager at Samsung.com Europe (Agency)

March 1, 2012 - April 1, 2013

Led online marketing and digital content teams, expanding client portfolio across Europe, and delivering content enhancements and project management across local markets.

Senior Strategy Advisor at Berkeley Group plc

September 1, 2022 - May 31, 2025

Led the development and delivery of the overall digital vision, strategy, road map, and associated programs and projects. Led in-house digital development/testing team of 5-10 members and digital marketing function. Drove integration of multiple admin systems into Dynamics to remove/upgrade old tech stack, reduce operational costs, automate several customer activities, and modernise the overall digital customer experience through an integrated multi-channel solution.

Head of In-House Digital Development & Marketing at Berkeley Group plc

August 1, 2016 - August 31, 2022

Led the in-house digital development/testing team and digital marketing function; built and maintained a digital operating model; delivered ROI within six months.

Founder & CEO at Infinite Reach AI

June 1, 2025 - Present

Founder & CEO; host of the Infinite Reach AI podcast; led all aspects of business strategy, operations, client partnerships, and new business generation; developed AI-powered frameworks for wellbeing coaching and digital campaigns.

EU Content & Digital Account Manager at Samsung / Cheil Communications

March 1, 2012 - April 1, 2013

Led Samsung.com European digital web content and online marketing and digital production teams; managed multi-project digital workflows and stakeholder relationships.

Digital Studio Manager at Samsung / Cheil Communications

April 1, 2013 - August 1, 2016

Led a cross-functional in-house digital studio; implemented Kanban-based processes to improve delivery; migrated on-prem assets to cloud; supported in multi-project campaigns.