Founder & CEO; host of the Infinite Reach AI podcast; led all aspects of business strategy, operations, client partnerships, and new business generation; developed AI-powered frameworks for wellbeing coaching and digital campaigns.

Senior Strategy Advisor; Fractional CDO; AI Transformation Lead at Infinite Reach AI

June 1, 2025 - Present

Led the overall digital strategy, AI transformation initiatives, and the in-house digital development/testing function; defined the digital vision and road map; built AI-enabled coaching funnels and multi-channel campaigns.

Senior Strategy Advisor at Berkeley Group plc

September 1, 2022 - May 31, 2025

Led the development and delivery of the overall digital vision, strategy, road map, and associated programs and projects. Led in-house digital development/testing team of 5-10 members and digital marketing function. Drove integration of multiple admin systems into Dynamics to remove/upgrade old tech stack, reduce operational costs, automate several customer activities, and modernise the overall digital customer experience through an integrated multi-channel solution.

Head of In-House Digital Development & Marketing at Berkeley Group plc

August 1, 2016 - August 31, 2022

Led the in-house digital development/testing team and digital marketing function; built and maintained a digital operating model; delivered ROI within six months.

Dynamic Business Development & Marketing Executive at Berkeley Group plc

August 1, 2016 - September 1, 2022

Led the development and delivery of the end-to-end digital experience, multi-channel marketing programs, and in-house digital production; built and scaled new processes and team capability.

Digital Studio Manager at Samsung / Cheil Communications

April 1, 2013 - August 1, 2016

Led a cross-functional in-house digital studio; implemented Kanban-based processes to improve delivery; migrated on-prem assets to cloud; supported in multi-project campaigns.

EU Content & Digital Account Manager at Samsung / Cheil Communications

March 1, 2012 - April 1, 2013

Led Samsung.com European digital web content and online marketing and digital production teams; managed multi-project digital workflows and stakeholder relationships.

EU Content & Digital Account Manager at Samsung.com Europe (Agency)

March 1, 2012 - April 1, 2013

Led online marketing and digital content teams, expanding client portfolio across Europe, and delivering content enhancements and project management across local markets.