Senior Digital Transformation, Product & AI Strategy Consultant with 20+ years’ experience delivering commercially driven transformation across enterprise and international organisations, including Berkeley Group and Samsung.
I specialise in turning complex customer journeys, fragmented technology and inefficient operations into scalable digital products, platforms and operating models. My experience spans digital transformation, product strategy, CX, Microsoft 365/SharePoint, Dynamics, Agile delivery, operational efficiency and responsible AI adoption.
During 12 years at Berkeley Group, I led transformation programmes including an end-to-end customer journey initiative estimated to generate £23M in incremental annual profit, alongside operating-model transformation delivering £3.2M in annual savings. I have also led Pan-European digital delivery for Samsung.com.
Today, as Founder & CEO of Infinite Reach AI, I combine enterprise transformation expertise with AI strategy and automation. What differentiates me is my ability to bridge C-suite strategy and hands-on delivery, always focused on measurable commercial outcomes.
Native Dutch | Fluent English | UK & international experience
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Led enterprise digital workplace and technology transformation at Berkeley Group, combining product strategy, governance, user requirements and organisational change.
Created and delivered the vision and roadmap for a major SharePoint transformation spanning seven workstreams, including migration from on-premise SharePoint 2013 to SharePoint Online.
Consolidated approximately 400 fragmented bespoke solutions into 8 standardised solutions, requiring careful consideration of user needs, standardisation, governance, operational processes and organisational adoption.
The programme demonstrates my wider approach to responsible technology transformation: technology decisions must balance business value with governance, usability, human impact and sustainable operating processes.
Skills: Technology Governance • Digital Transformation • Product Strategy • Human-Centred Design • Change Management • M365 • SharePoint • Agile
Advising organisations on responsible AI adoption, helping leadership teams identify where AI can create genuine business value while considering governance, risk, human impact and operational readiness.
My approach combines AI strategy with 20+ years of enterprise digital transformation experience. Rather than adopting AI for technology’s sake, I assess the business problem first, identify appropriate use cases and consider the controls, human oversight and operating processes required for responsible implementation.
Areas include AI opportunity assessment, governance roadmaps, human-centred adoption, workflow automation, risk considerations and responsible integration into existing business processes.
Skills: Responsible AI • AI Ethics • AI Governance • AI Strategy • Human-Centred AI • Digital Transformation • Risk Assessment • AI Adoption
Selected as a subject matter expert to evaluate AI model responses to complex, senior-level business and management scenarios.
Evaluated model outputs across areas including P&L and commercial analysis, digital strategy, go-to-market strategy, management, HR, operational processes and business transformation.
Assignments included multimodal and document-based tasks involving presentation decks, images, business processes and Excel spreadsheets, including trend and data analysis.
Responses were assessed against detailed evaluation criteria covering areas such as accuracy, reasoning, completeness, relevance, instruction-following and the quality of the proposed business solution.
The work required applying real-world senior leadership judgement to determine whether AI-generated recommendations were not only technically plausible, but commercially sound, strategically coherent and appropriate for real enterprise environments.
Skills: AI Model Evaluation • AI Training • LLM Evaluation • Business Strategy • Digital Transformation • P&L Analysis • Go-to-Market Strategy • Data Analysis • Critical Reasoning • Quality Assurance
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