Nicole Rodríguez Espinosa

Currently leading the launch of new products across several EMEA markets, ensuring projects align with the brand’s vision and working closely with cross-functional teams. Developing creative solutions and integrated marketing campaigns with finance, marketing, and design to ensure seamless execution and brand consistency. Driving internal engagement and coordinating with an agency to craft an integrated marketing communications plan. The 2024 campaign achieved remarkable results, with a 55% boost in social interactions and a 15% increase in impressions; gearing up for 2025 targets.

Led launches for new products across several EMEA markets, ensuring alignment with the brand’s vision and collaborating with cross-functional teams. Developed integrated marketing campaigns with finance, marketing, and design to ensure seamless execution and brand consistency. Created secondary displays for the Cat Wet segment to boost distribution and consumer trials in pet stores. Organized European Commercial Forum in Sardinia and led Hill’s annual shelter event 'Mission Forever Friend'. Partnered with EMEA markets to implement campaigns regionally. The 2024 campaign delivered a 55% boost in social interactions and a 15% increase in impressions.

Managed social media strategies for Brioche Pasquier and Recondo on Instagram and YouTube to boost engagement and brand awareness. Created monthly content plans, wrote copy, and collaborated with design teams to produce visuals, videos, and photos that told the brands' stories. Collaborated with production and food teams to develop engaging recipes highlighting products, bringing a fun, interactive element to social channels. Provided regular performance insights to guide future strategies.